1. Ad Tech Industry: Current
State and Top Trends
David Zhuang
Saturday, June 29, 13

2. Credit & Disclaimer
• Many slides are from the source below:
http://www.slideshare.net/tkawaja/lumasstate-of-the-state-at-dms13
• But opinions shared are all mine
Saturday, June 29, 13

3. Contents
• State of Industry
• Top Trends
Saturday, June 29, 13

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9. Contents
• State of Industry
• Top Trends
Saturday, June 29, 13

10. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

11. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

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16. Programmatic Direct
Real-Time Bidding
Saturday, June 29, 13

17. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
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24. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

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27. Twitter Native Ads
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28. Facebook Native Ad
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29. Yahoo! Native Ad
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30. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

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32. More Content+Commerce:
Social Commerce
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33. Saturday, June 29, 13

34. Top 5 Trends
• Automation
• Multi-Channel Marketing
• Native Advertising
• Content + Commerce
• Mobile Everything
Saturday, June 29, 13

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37. Native Winning Over Display
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38. Performance Winning Over Branding
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40. Payment Transportation
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