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Enterprise 2.0 Connecting, Collaborating and You ME Greg Lowe & Jeri Wagner Connecting PDC Peeps!! October 1, 2009

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ENTERPRISE 1.0 Environments <ul><li>Around the Cooler You Could Learn </li></ul><ul><ul><li>What a person knows </li></ul></ul><ul><ul><li>What was going on </li></ul></ul><ul><ul><li>A persons interests/skills </li></ul></ul>

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Our World Is Changing

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Jump ahead 40 years…. Meet today’s Reality….

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The Virtual Water cooler <ul><ul><li>Search </li></ul></ul><ul><ul><li>Bookmark Sharing </li></ul></ul><ul><ul><li>Blogs (# 9 on most popular sites is http:// www.blogger.com ) </li></ul></ul><ul><ul><li>Micro-blogging </li></ul></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Wikis </li></ul></ul><ul><ul><li>Social Networking </li></ul></ul><ul><ul><li>Tagging </li></ul></ul>

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The Evolving Enterprise <ul><li>Existing systems vs. Enterprise 2.0 </li></ul><ul><li>Consumer driven accelerated deployment </li></ul>

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What is Networking? <ul><li>Does it make you uncomfortable? </li></ul>Isn’t Networking something for someone else?

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Nurturing weak ties Acquaintances How do you stay connected hundreds or thousands? YOU FAMILY Friends/Colleagues Acquaintances

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Constant Care & Feeding <ul><li>The more you give, the more you get </li></ul>“ What have you done for me lately?”

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The Digital Business Card

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Existing Tools <ul><li>E-mail </li></ul><ul><ul><ul><li>(my parents collaboration tool) </li></ul></ul></ul><ul><li>IM </li></ul><ul><ul><ul><li>(Disruptive, great for seeker, not so good for SME) </li></ul></ul></ul><ul><li>SharePoint/ACOS </li></ul><ul><li>Phone </li></ul><ul><li>Conferencing/Web/Audio/Video </li></ul>

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Tools 2.0 (User focused) (Corporate Proprietary not necessarily for public consumption)

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Need a WIIFM??

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<ul><li>There is no plan </li></ul><ul><li>Think Strengths not weaknesses </li></ul><ul><li>Its not about YOU </li></ul><ul><li>Persistence Trumps Talent </li></ul><ul><li>Make Excellent Mistakes </li></ul><ul><li>Leave an Imprint </li></ul>

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Tips/Tricks (For Social Netowrk Play/Pay) <ul><li>Don’t post something important on a Friday Afternoon (do that on a Monday morning) </li></ul><ul><li>Always post bad news on a Friday Afternoon (Take a lesson from Washington) </li></ul><ul><li>Be strong in your posts (it will get better responses) </li></ul><ul><li>Don’t FLAME – Keep things positive even with JERKS (If you have nothing positive to say, don’t say anything at all – Stay positive it makes people think you are up to something) </li></ul><ul><li>Share your passion. (it will come through it all) </li></ul><ul><li>LISTEN (much can be gained by listening to what’s going on around you) </li></ul>

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Social Networking Brand Called You

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GOING GREEN <ul><li>For today’s Presentation and Additional Resource Links for Social Networking info “HOT SPOTS” please sign the single sheet going around in the room. Info will be sent to your inbox! </li></ul>

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References <ul><li>Social Networking: </li></ul><ul><li>Social Networking “Facts” on YouTube: </li></ul><ul><ul><li>http://www.youtube.com/watch?v=sIFYPQjYhv8 </li></ul></ul><ul><li>ALU InfoView Social Networking Archives (and sign-up for RSS feed) </li></ul><ul><ul><li>http://infoview.all.alcatel-lucent.com/iv/bic/bic2.3.5.4.4.epl </li></ul></ul><ul><li>Management Briefing: Social Networking in the Enterprise </li></ul><ul><ul><li>http://infoview.all.alcatel-lucent.com/reports/burton/pdf/2009/2104_EAP.pdf </li></ul></ul><ul><li>Jakob Nielsen – UseIt on Social Networking on Intranets </li></ul><ul><ul><li>http://www.useit.com/alertbox/social-intranet-features.html </li></ul></ul><ul><li>The Water Cooler on the Web – Business Week Article </li></ul><ul><ul><li>http://www.businessweek.com/magazine/content/07_40/b4052072.htm </li></ul></ul><ul><li>Social Media in plain English </li></ul><ul><ul><li>http://www.youtube.com/watch?v=MpIOClX1jPE&feature=channel </li></ul></ul><ul><ul><li>BOOKS: </li></ul></ul><ul><ul><li>We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business - by Barry Libert ,Jon Spector,Don Tapscott (Foreword) </li></ul></ul><ul><ul><li>Groundswell: Winning in a World Transformed by Social Technologies - by Charlene Li and Josh Bernoff </li></ul></ul>

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More References <ul><li>Building Your Brand: </li></ul><ul><li>The Brand Called You – Fast Company article </li></ul><ul><ul><li>http://www.fastcompany.com/magazine/10/brandyou.html?page=0%2C0 </li></ul></ul><ul><li>Never Stop Marketing – Why you should never stop Marketing: </li></ul><ul><ul><li>http://jer979.com/ </li></ul></ul><ul><li>What about building a digital business card with all your links! See: </li></ul><ul><ul><li>http://card.ly/ </li></ul></ul><ul><li>Blogging: </li></ul><ul><li>Blogs in plain English </li></ul><ul><ul><li>http://www.youtube.com/watch?v=NN2I1pWXjXI </li></ul></ul><ul><li>Micro-blogging Primer </li></ul><ul><ul><li>https://my.us.alcatel-lucent.com/personal/glowe/Blog/Lists/Posts/Post.aspx?ID=30 </li></ul></ul><ul><li>Wikis: </li></ul><ul><li>Wikis in plain English </li></ul><ul><ul><li>http://www.youtube.com/watch?v=-dnL00TdmLY&feature=channel </li></ul></ul><ul><li>Facebook tips/tricks </li></ul><ul><li>Facebook Privacy Settings all users should know </li></ul><ul><ul><li>http://www.allfacebook.com/2009/02/facebook-privacy/ </li></ul></ul><ul><li>Adoption Councils: </li></ul><ul><li>Social site for Enterprise evangelists, practitioners and specialists to share their experiences, insights and expertise. </li></ul><ul><ul><li>http://www.20adoptioncommunity.com/ </li></ul></ul><ul><li>Collaboration Tools Cited and Corporate Link: Yammer: About Yammer: https:// www.yammer.com /about/about </li></ul><ul><ul><li>To Sign up for ALU Yammer: https://www.yammer.com/home </li></ul></ul><ul><ul><li>Wiki on Yammer: http://en.wikipedia.org/wiki/Yammer </li></ul></ul><ul><ul><li>Jive http://www.jivesoftware.com/ </li></ul></ul><ul><ul><li>InQuira http:// www.inquira.com/products_manager.asp </li></ul></ul>

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Original Session Description <ul><li>Realize it our not, each day in and out of Alcatel-Lucent as you interact in the digital age, you are building your on-line reputation. Don’t take lightly the importance of building the brand called “YOU and successfully leveraging Social Media to do it. </li></ul><ul><li>This seminar will educate you on the latest trends in social networking and collaboration tools. Find out about how top social networking sites such as Facebook, Linked-In, Twitter – are morphing into internal corporate enterprise tools such as Yammer. Learn how many large companies are leveraging these tools to reach out and make connections, break down corporate silos and enable employees to share their expertise. Employees can now get engaged and realize the benefits of nurturing weak ties and extending their own personal brand online. </li></ul><ul><li>You will learn the key elements of how to: </li></ul><ul><ul><li>Carefully “navigate” the Social Networking waters </li></ul></ul><ul><ul><li>Care for Weak Ties and Leverage COI’s </li></ul></ul><ul><ul><li>Find, Cultivate, and Grow Your Network </li></ul></ul><ul><ul><li>Define Your Story </li></ul></ul><ul><ul><li>Represent the &quot;you&quot; that you want to come through </li></ul></ul><ul><li>Resource links will be provided on some great whitepapers on Micro-blogging and Personal Brand Building. </li></ul>