Presentation for the 2013 Wisconsin Association of Academic Librarians: What do you do with students you rarely see in the library? University of Wisconsin-Green Bay has a growing adult learner population, most of which take classes solely online. Reaching these students can be challenging. Librarians conducted an assessment of adult students to investigate their needs. This session will focus on the assessment results and the outreach plan put into place. It will highlight several initiatives, including the embedded librarian program, marketing efforts, and learning tools geared towards online and adult students. Based on feedback from students and faculty, an increase in reference questions, as well as high usage statistics from librarian-created tutorials and discussion boards, the outreach plan is working. Come and learn about these best practices for online and adult learners and share your ideas, as well.