Information 4.0 for Industry 4.0 (TCWorld 2016)

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An annotated version of a presentation delivered at TCWorld 2016 in Stuttgart, Germany. Explores the concept of Information 4.0 and Content 4.0. Builds connections to the Semantic Web, Internet of Things, Cognitive Computing, and Big Data.

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Information 4.0 for Industry 4.0 (TCWorld 2016)

  1. 1. Information 4.0 for Industry 4.0 Enabling Information Interoperability Joe Gollner | @joegollner Managing Director Gnostyx Research Inc.
  2. 2. Commentary This presentation was delivered in Stuttgart Germany at TCWorld in November 2016 The Information Energy track assembled key contributors: Ray Gallon, Andy McDonald, Marie Girard, Rahel Anne Bailie, Fabrice Lacroix & organizer Wim Hooghwinkel This presentation represented the fourth, and most complete, iteration in 2016 of the concept of Content 4.0 Some commentary has been added and some minor adjustments made
  3. 3. Information 4.0 for Industry 4.0 Industry 1.0 to 4.0 Web 1.0 to 4.0 Content 1.0 to 4.0 Information 1.0 to 4.0 Information 4.0 for Industry 4.0 @joegollner | @gnostyx 3
  4. 4. Industry 1.0 to 4.0 The History of Industrial Innovation provides the core point of reference
  5. 5. Industry 1.0 – Division of Labor & Water/Steam Power @joegollner | @gnostyx 5
  6. 6. Industry 2.0 –Assembly Line & Scientific Management @joegollner | @gnostyx 6
  7. 7. Industry 3.0 – Computer Aided Manufacturing & Lean @joegollner | @gnostyx 7
  8. 8. Industry 4.0 – Intelligent Manufacturing & Smart Parts @joegollner | @gnostyx 8
  9. 9. The Steps to Industry 4.0 Intelligent Automation @joegollner | @gnostyx 9 Source: www.allaboutlean.com
  10. 10. Web 1.0 to 4.0 A surprisingly similar historical trajectory is found in how we discuss the Evolution of the Web
  11. 11. Web 1.0 – Connecting Information Sources Pages @joegollner | @gnostyx 11
  12. 12. Web 2.0 – Connecting People Social Media @joegollner | @gnostyx 12
  13. 13. Web 3.0 – Connecting Knowledge Representations @joegollner | @gnostyx 13
  14. 14. Web 4.0 – Connecting Intelligent Agents @joegollner | @gnostyx 14
  15. 15. Increasing Intelligence of Connected Components @joegollner | @gnostyx 15 Web 3.0 Web 4.0 Web 1.0 Web 2.0 Web Pages Web Sites Portals Search Engines Blogs Social Media Wikis Multi-User Gaming Taxonomies Ontologies Artificial Intelligence Semantic Search Natural Language Processing Semantic Enterprise Agent Networks Semantic Recommendation IncreasingKnowledgeConnectivity&Reasoning Increasing Social Connectivity & Engagement Adapted from Source: Nova Spivak, John Breslin, Mills Davis - in Semantic Web Report 2008
  16. 16. Content 1.0 to 4.0 What do we find when we apply a similar trajectory to the evolving concept of content?
  17. 17. So What do we Mean by “Content” - Exactly Content is what we plan, design, create, reuse & manage so that we can deliver effective information transactions Content is potential information Information is a transaction (an action) that contains & delivers content Content is published as Information @joegollner | @gnostyx 17
  18. 18. The Transactional Nature of Information Information The meaningful organization of data that is communicated in a specific context and for a specific purpose Information is an action for which individuals & organizations are held accountable A document is an information transaction occurring within a specific process context and having a specific legal meaning @joegollner | @gnostyx 18
  19. 19. Content & Information – A Complex Relationship @joegollner | @gnostyx 19 Content Acquisition Content Management Content Engagement Content Delivery Content Strategy Information Product User Task Guidance Feedback The Content domain and the Information domain are distinctly separate but intimately connected
  20. 20. Content 1.0 – Content & Format are One @joegollner | @gnostyx 20
  21. 21. Content 1.0 – Applies to Traditional Publishing @joegollner | @gnostyx 21
  22. 22. Content 1.0 – Applies to Most Web / Mobile Sites @joegollner | @gnostyx 22
  23. 23. Content 1.0 – Output Focused @joegollner | @gnostyx 23 No separation between the content and the information product being published Content Product Content 1.0
  24. 24. Content 2.0 – The Separation of Content & Format @joegollner | @gnostyx 24
  25. 25. Content 2.0 – Content Managed as Content @joegollner | @gnostyx 25 Content is separated from format & it is used to produce two or more information products Product Product Content Content 2.0
  26. 26. Content 2.0 – Single Source Publishing @joegollner | @gnostyx 26
  27. 27. Content 3.0 – “Integrated” Content @joegollner | @gnostyx 27
  28. 28. Content 3.0 – Connecting the Content Dots @joegollner | @gnostyx 28 Semantics Product Product Source Source ProductContent Content 3.0 Multiple authoritative sources Shared semantics Numerous information events
  29. 29. Content 3.0 – End-to-End Lifecycle Integration @joegollner | @gnostyx 29 Design Guidelines Process Specifications Part Standards Document Services Data Services Logic Services Operational Feedback Content Evolution Manufacturing Logistics Design Intent Plans Deviations Issues Changes Documentation Notes Production
  30. 30. Content 4.0 – Smart Content @joegollner | @gnostyx 30
  31. 31. Content 4.0 – Self-Assembling & Self-Rendering @joegollner | @gnostyx 31 ProductSource SourceProduct ProductSource Semantics ProductSource SourceProduct ProductSource Semantics ProductSource SourceProduct ProductSource Semantics Content that assembles, transforms, & renders, dynamically in response to contexts & agent needs Content 4.0 Content Content Objects
  32. 32. Content 4.0 – What does it look like – really? @joegollner | @gnostyx 32 Data Logic Analytics Media Text Smart Content Data Logic Analytics Media Text Smart Content Data Logic Analytics Media Text Smart Content Data Logic Analytics Media Text Smart Content Validation Processing Validation Processing Validation Processing Validation Processing
  33. 33. Content Molecules and Content Objects Content Molecules Content created & managed at a fine- grained level  Small  Independent  Combinable Content Objects Units of Behavior Context for Molecules Released into the world @joegollner | @gnostyx 33
  34. 34. Commentary A common goal today is “provide answers not search results” Much more complex notion than it appears or is assumed Content Molecules Refer to the smallest unit of content that can be offered as part of a useful “micro- information experience”  A specific answer to a specific question  Generally provided with trackback to supporting context & related content  Content objects provide this context & behaviour
  35. 35. One Format One Owner One Delivery One Publisher Many Formats One Owner One Delivery One Publisher Many Formats Many Owners Many Deliveries One Publisher Many Formats Many Owners Many Deliveries Many Publishers Portal CRM Product DB Feedback Embedded Help Support Knowledge Base Virtual Product Virtual Supply Chain Content Molecules Discovery Agent Chat Bot Information 1.0 Information 2.0 Information 3.0 Information 4.0 Content 1.0: Publications Content 2.0: Topics Content 3.0: Components Content 4.0: Objects Industry 1.0 Industry 2.0 Industry 3.0 Industry 4.0 Content 4.0 for Information 4.0 Content Object
  36. 36. Information 1.0 to 4.0 The Information Domain emphasizes a critically important dimension – that of transactional authority & responsibility
  37. 37. Information 1.0 Empire of Documents @joegollner | @gnostyx 37 Connecting Records
  38. 38. Information 2.0 Electronic Data Exchange @joegollner | @gnostyx 38 Connecting Businesses
  39. 39. Information 3.0 Digital Business Processes @joegollner | @gnostyx 39 Connecting Processes
  40. 40. Information 4.0 Infinite Instantaneous Interactions @joegollner | @gnostyx 40 Connecting Actions
  41. 41. Commentary Information 1.0 The Empire of Documents & the surprising efficiency in how paperwork used to be handled in the past Information 2.0 EDI transactions for standardized business document transactions Information 3.0 Digital Business Processes that have enabled rapid globalization Information 4.0 Continuous information exchanges between agents
  42. 42. What does Industry 4.0 ask of us as Communicators? Information 4.0 for Industry 4.0
  43. 43. Information 4.0 for Industry 4.0 All of these Trends Come Together Enable a new generation of emergent human-cyber-physical systems Make it possible to implement, leverage, sustain & understand these systems @joegollner | @gnostyx 43
  44. 44. Commentary Human-cyber-physical is an important concept Emphasizes that people are ultimately responsible for deployed automation The accurate understanding of automation, and the appropriate communication of that understanding, is fundamentally important Puts technical communication at the center of the Industry 4.0, IoT, Big Data & cognitive computing revolutions Information 4.0 / Content 4.0 are basic building blocks for Next Generation Systems
  45. 45. Commentary 4.0INFORMATION for demands Content 4.0
  46. 46. Information 4.0 demands that we work on Content 4.0 @joegollner | @gnostyx 46 Implications
  47. 47. Inescapable Trends in Technical Communication Content becomes much more precise & technical Content creation becomes much more collaborative Content creation becomes one part in a total system Content activities become much more complex @joegollner | @gnostyx 47
  48. 48. So what does this mean for Communicators? Priorities change End User Documentation  More selective  More carefully refined  More thoroughly tested Product & Process Design Documentation  More sophisticated  More important  More machine-readable Team Collaboration  More about the human side @joegollner | @gnostyx 48
  49. 49. Commentary The Good News is that: Standards, tools and practices exist that have evolved over decades to support these demands  DITA stands out here Engineering models & methodologies exist for managing the resulting complexity Cognitive computing has advanced so as to be able to assist in the transition  Can be applied to accelerate content processes, reduce costs & scale to needed levels
  50. 50. Implications of Content 4.0 – The Complexity Curve Escalating complexity cannot be avoided But complexity can be managed within engineered systems @joegollner | @gnostyx 50 Content 1.0 Content 2.0 Content 3.0 Content 4.0
  51. 51. Collaboration at the Heart of Content Technologies We are headed in the right direction There are engineering precedents to follow Content Technologies are evolving to meet the need The burden of complexity can be shared & managed @joegollner | @gnostyx 51
  52. 52. The Good / Bad News – Information 4.0 is already here @joegollner | @gnostyx 52 The future is already here… it’s just not very evenly distributed - William Gibson
  53. 53. Helping Organizations Adapt to this Brave New World @joegollner | @gnostyx 53 Joe Gollner Managing Director Gnostyx Research Inc. 1 Rideau Street, Suite 700 Ottawa, Ontario, Canada www.gnostyx.com jag@gnostyx.com Twitter: @joegollner Content Philosopher Blog: www.gollner.ca info@gnostyx.com
  54. 54. Gnostyx Research Inc. is an independent consultancy that designs smart content solutions and helps organizations to cost- effectively modernize how they acquire, deliver & manage content. Gnostyx draws on over 25 years of experience designing & managing the deployment & evolution of large-scale industrial content management & publishing systems that are sustainable and that can scale to the levels of performance & reliability demanded by Industry 4.0

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