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Cincinnati AMA - How to Align Content and Keywords to the Buying Cycle - 2-12-14

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How to Align Content and Keywords to the Buying Cycle February 12, 2014 Jordan Godbey President, ZoomSpring
OVERVIEW Buying Cycle Inbound Marketing Personas Q&A
About Me @jordangodbey
#cincySEO Cincinnati SEO Meetup Group
Buying Cycle
Buying Cycle Pre-Internet 100% Education = Business
Buying Cycle Post-Internet Education = Customer
Inbound Marketing SAMPLE HEADING 2
Inbound Marketing Traffic Behavior
Inbound Marketing SAMPLE HEADING 2
Inbound Marketing Buying Cycle & Traffic
Personas
Personas Big Bob’s Balloons, Inc.
Personas Larry Page, CEO Widgets Inc. Need Want Know Fear Care about Hang out Education (MBA) 1 Kid (college) Married Drives Lexus Lives in suburbs Uses LinkedIn
Personas Tom Spears, Mechanic Widgets Inc. Education (HS) 3 Kids (grown) Married Drives Ford Lives in suburbs Uses Youtube
Personas How to Build Personas Interviews - Current Customers Support Staff - FAQs Online Research - Quantcast Thought leaders - Social Media
Personas How to Build Personas
Personas
Personas
Funnels
Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
Funnels Top air balloon manufacturers Cheapest Johnson X5 balloons Creative corporate advertising Johnson vs Miller balloon reviews
Keywords
Keywords
Personas 5 Best Ways to Advertise Using Corporate Balloons Channel Blog / PPC CEO Research Case Study Best / Advertise
Personas 5 Reason Why Air Balloons Are Easy To Repair Channel Blog / SEO Mechanic Watch Video Research Specs / Guide / Blueprint
Q&A Content Persona CTA Buying Stage Focus 5 Things ? ? ? ? 5 Things CEO Watch our video Research High Level 5 Things Mechanic Download Guide Research Technical Top Balloons Mechanic Read Reviews Decision Technical ROI =
Q&A Questions?
Q&A Resources • ZoomSpring.com - 1 Hour Inbound Marketing Consultation - jordan@zoomspring.com • SEO Meetup Group - meetup.com/Cincinnati-SEO-Group/ • Industry Research - quantcast.com/ • Uber Suggest - ubersuggest.org/ • Follower Wonk - followerwonk.com/
THANK YOU Jordan Godbey President, ZoomSpring jordan@zoomspring.com 513-282-5704

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