How Facebook Credits Will Grow Real World Retail - Innovate 2011

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For those not familiar with Facebook Credits, it is the currency used on Facebook today to buy virtual goods in over 350 social games on Facebook. Many predict that Facebook could be on their way to 1 billion users by end of this year growing at over 700,000 users each day. One feature of Facebook that hardly gets talked about is Facebook Credits. Today I want to share with you that In my opinion Facebook Credits will completely change how we think about generating revenue in the retail world both ON and OFF Facebook.

Business Technology

How Facebook Credits Will Grow Real World Retail Jay Feitlinger

53% of Facebook users play games 600+ Million Facebook Users Source: Lightspeed Research Sep. ‘10

960,000 Americansclaim Farming as primary occupation Source: EPA Image Source: farmland-thegame.eu

50,596,421Played Farmville Last Month Source: Inside Social Games

Image Source: Staples, recommerceonline.com. SoSunshinhieFlickr

Image Source: fakepalindrome.wordpress.com

Next Steps… 1 & 2 3 facebook.com/StringCan

Questions ? @JayFeitlinger jay@stringcaninteractive.com

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Although social media has taken an increasingly central role in the strategy of businesses worldwide, the “hows” and “whys” of its use still remain nebulous for many. How can it be used to grow a business? What are some key best practices? Can it actually generate revenue? American entrepreneur, social media expert and CEO of StringCan Interactive, Jay Feitlinger, will headline a master class dedicated to the exploration of this digital marketing media, drawing on his experience as Co-Founder of ShopTab, one of the first successful eCommerce Facebook applications, also used by Coca-Cola and Fiji Water. The master class will be kicked off by Nicolas Glady, ESSEC Professor of Marketing and the Accenture Strategic Business Analytics Chair holder, an expert in Big Data, voted one of the best 40 Most Outstanding B-School Profs under 40 in the world by Poets & Quants. The presentation shares some social media best practices around the seven tips businesses should consider when leveraging social media to grow their company and engage with their audience.

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The presentation for the AmCham France Hospitality and Travel Working Committee, and the AmCham France Retail Working Committee, are pleased to invite you to: Optimizing online sales for the Tourism industry Acquire and retain guests in an Online Travel Agency (OTA) dominated environment by maintaining control of your brand on Google and engaging your clients The Internet landscape is constantly changing and it is difficult to remain current on how to grow business from online sales. Today, when U.S. tourists are searching online, there are so many choices that often your company website is nowhere to be found. Instead, large travel websites are found when tourists are looking and they require that you surrender a higher profit in order to acquire those customers. What if you could build your own direct relationship with passionate consumers through online word of mouth? What if you were more frequently found when U.S. tourists are looking? What if you could increase your profits by driving more reservations directly through your own website, avoiding large travel portal sites that take a significant piece of your margins? Speaker: Jay Feitlinger, American Digital Marketing and Search Engine Optimization (SEO) Expert and CEO of StringCan Interactive, a US-based digital marketing agency with an office in Paris will share what changes have happened with the Internet, specifically with Google, why these changes were made, and ideas on how your Tourism, Hotel or Restaurant can leverage best practices on how to improve your profit and relationship with U.S. tourists. About the event: Most American travelers today use Google to find and make reservations online when traveling to Europe. The majority of these international visitors will ultimately find and use large travel portal sites like TripAdvisor, Orbitz, and Expedia, which decrease the profits made by the service provider. However, the digital tools exist to compete effectively with these portal websites especially with repeat customers and referral opportunities. In his presentation, Mr. Feitlinger will discuss how hotels, restaurants and travel service providers can leverage recent changes from Google on how to drive more traffic to their site and increase the number of reservations made directly on site. He will also discuss how to create awareness and build loyalty through online word of mouth, how to use content to increase your findability, and how to build an online bra

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Companies are overwhelmed with the constantly evolving digital marketing landscape and are getting frustrated with lack of results! Companies often ask questions such as what platforms to use? How much time does it take? What kind of results can I expect? Those are all the wrong questions. Instead focus on what you are trying to accomplish, what your audience needs are, what your competition is doing and how to get ahead with positioning you can own. This presentation walks through 5 steps on how to dominate online marketing focusing on the right questions!

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