Short talk about motivations and principles of game, play and gaming in general. Through understanding the rules of engagement and flow behind games, you can think about gamification and playful design as a marketing tool. Main part of presentation is based on Chris Crawford game definition. Talk was held for marketing social ninjas as a part of Babecamp, Prague 2016.

1. Behind the curtain of gamification

2. expectations
patterns in Chaos
core of playfulness
sugar & whip
your turn

3. Petr Pouchlý | Court of Moravia

4. who the hell?

5. promising expectations

6. customer loyalty
cross-sale channel
engaging gen Y/Z
awesome brand
data mining
marketing revolution
income increasing KPI!

7. no, sorry, I mean it

8. let‘s sort it a bit

9. loyalty program
creative idea marketing
BPL gamification
marketing game
in-game marketing
playful design

10. ?

11. interaction

12. no goal or objective | toy

13. someting to accompish | challenge

14. playing alone | puzzle

15. other people involved | conflict

16. no interference | competition

17. influence others | game

18. interactive
goal oriented
involve others

19. is life a game?

20. basics of learning

21. game of mind

22. Experience economy

23. branding

24. why game than?

25. it‘s lovely play

26. but quite complicated game

27. designing games

28. real participation
influencing the outcome
fair play
clear gameboard
defined interaction
powerful story
mistakes allowed
reward at the end

29. just better than life time to time

30. missing players

31. geeks are new sexy

32. meaningful expectation
passive approach
serious theme
attractive content
clever design
benefical output
approval by society

33. ?

34. design

35. don‘t forget basics

36. be aware of the dark side

37. fear of acceptance
difficulty of implementation
paralysis of analysis
guarantee of correct decision
missing basics in company
absence of global strategy

38. don‘t try to ignore a change

39. your turn

40. Petr Pouchlý | Court of Moravia
+420 724 004 855 | linkedin.com/in/petrpouchly