Innovation inside organizations demands awareness and allies across these different levels.

1. EXPERIENCES
Single and Longitudinal Experience, Peak/End, Stories, Brand Perception, Memories
Delivery
How do people feel? What do they remember? How were their expectations met?
INTERACTIONS
Channels, Touchpoints, Products, Services, Time, Transitions
What do people do? Where? How? When?
OPERATIONS
Process, Procedure, Staff, Roles, Programs, Portfolios, Budgets, Measurement
How do we deliver value on a daily basis?
INFRASTRUCTURE
Technology, Space, Logistics
Foundations
What long term investments are needed for delivery?
DECISION DNA
Policy, Strategy, Standards, Governance
How do we decide? What declares our priorities?
STRUCTURE & INCENTIVES
Organization, Teams, Partners, Suppliers. Reporting and Accountability
How are we organized? Connected? Rewarded?
MANDATE
Vision, Mission, Goals. OKRs. Stated Values, North Star.
Bedrock
What do we say we want to do, and be? What is our stated difference in the world?
CULTURE
Values in use. Unwritten rules. Expectations and Beliefs. Myth and Narrative.
How do we demonstrate the unsaid?
CONTEXT
Market and competitors. Jurisdictions. Systems.
Social, Technical, Environmental, Economic, Political trends or factors.
Where are we situated in the world?
The Situ Service Architecture Framework
Situ.Situ Service Architecture Framework. Copyright © 2015-2016 Jess McMullin. All rights reserved. situ.org