Delivered at Casual Connect Europe 2017. Are you looking for the perfect monetization model for your business, but don’t know if you should choose Premium, Freemium or Free-to-Play? Every model has its pros and cons, so the final decision depends on many factors. In this lecture, Tivola Publishing’s Bjoern Bergstein will tell you about their journey to find the best monetization model for them. He will bring a few examples and insights based on their experiences to help you to choose the best model for you.
3. Name Bjoern Bergstein
Age 36
Job Title Head of Games
Company Tivola Publishing
Responsibilities
• Products
• Partners
• Strategy
4. Tivola Publishing
Based in Hamburg, Germany
Founded 20 years ago
Publishing family friendly mobile games
Focus on games with animals
More than 35 mio downloads
7. Mobile Market 2015
Source: http://www.next-gamer.de/news/mobile-games-diskussion-beendet-free-2-play-hat-gewonnen/
“Old“ games dominate the top market
4 out of 5 top revenue games are older than 1 year
Clash of Clans & Puzzle Dragons have been released in 2012
F2P is the most common and effective business modell
8. Strength of Mobile Market
Revenues over $30 billion
Free to Play is common
Ads are common
Everything is trackable
Easy to adjust / update
Smaller development budgets
9. Benefits for Devs / Publisher
No barrier to try out games (F2P)
Creative Game Design could be better than AAA
Nearly everyone is a potential customer
Endless niches
14. Mobile Market
Targeting audience for mobile games
Title?
Age rating ?
Categories ?
Icons / Marketing screens ?
Icons: Pet Rescue Saga, Candy Crush, Diamond Dash, Cut the Rope, Chess & Mate, CatHotel
23. Your Challenge
Find the Paying Users
Check media, press or services regarding your niche
Check your data
Optimize your tracking
Set up campaigns via Facebook