From the point of fashion, England is a topic that can not be avoided. You can even find a perfect carrier, which is Burberry. It is almost in line with a British fan's all imaginations of British culture.
1. High Vogue Organization
http://www.h-vogue.org
Unveiling the Mystery of Burberry's Culture of Trench Coat
[Burberry's Trench Coat, Burberry Plaid Trench Coat, Nova Check Trench Coat]
From the point of fashion, England is a topic that can not be avoided. You can
even find a perfect carrier, which is Burberry. It is almost in line with a British
fan's all imaginations of British culture.
There is a kind of feeling called "British complex". And admirers like believers can
be found here and there, especially in Europe. These people worship British from
culture to system and to social customs. Ian Buruma once specially wrote a book
called Voltaire's coconuts for this kind of phenomenon to earnestly prove the fact
that Britain is a product of imagination in the mind to those who worship it. In the
book, he also mentioned the British-style dress. But he ignored the fact that, for
non-policy makers and non-opinion leaders, imagination is a necessity of spiritual
culture. Therefore, persistence and following and imitation to imagination are
undisputed.
Trend of Burberry in This Season
Looking at Burberry 2011 autumn and winter show, different from the past black,
white and beige style, this season has become colorful. Bright and saturated red,
yellow, blue, green, orange have been showed one by one. Shuttling in basic
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2. High Vogue Organization
http://www.h-vogue.org
colors of traditional black, white, beige, coupled with simple linear contours and
fine fabrics, these accessories are especially modern. That might be the main
reason that Christopher Bailey is eager to make the road of High Fashion to be
longer. The new launching of the unprecedented "cocoon-shaped coat",
regardless of hem, cuffs, has retro arc here and there. With horn buttons, peaked
cap and bell-bottoms, they are full of vitality.
Origin is not noble.
Tracing back to its origin, Burberry originally was a brand of outdoor clothing. In
1856 when Thomas Burberry opened the store of Burberry, it was an outside
shop in some streets in Basingstoke, and Thomas was very keen on the
development of new materials for hunters and anglers so that they could suffer
from the wind and rain. Inspired by the cool gowns worn by the shepherd, he
invented a kind of fabric called Gabardine, which is now widely known as
gabardine. This kind of wrinkle-free twill wool fabric is waterproof, warm and
breathable. Wet and dry coat made of this kind of fabric has been unanimously
welcomed by those who lived in cold, damp areas. From the late 19th century to
the early 20th century, Burberry is regarded as number one in fashion industry of
outdoor accessories. It even changed the British lifestyle. People began to not
take umbrellas gradually in the rainy days. Instead, they would wear a gabardine
raincoat. Burberry once was the substitute of rain gear. Until the end of World
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3. High Vogue Organization
http://www.h-vogue.org
War II, Queen Elizabeth II granted Burberry Royal Warrant and became the
brand of royal Queen. Since then, it has been with a feeling of nobility.
The Beginning of Neutral Fashion
Though it has become a brand of imperial family, Thomas Burberry still continued
to consider the function of their products out of home. Perhaps this is the quality
of real British gentleman: firm, persistent, rich sense of responsibility. Coming out
from upper-class meeting place, he would still be able to walk calmly in the
muddy streets of London city. Classic style of trench coat is double-breasted,
with shoulder badges, deep pockets, and weatherproof lid pocket. And there are
buttons in the middle of collar and a half piece of waterproof cloth between the
chests. On the back it is a single piece of poncho, also with a belt the same
material of coat. These functional designs have evolved into today's special
symbols of fashion, such as the poncho on the back, which was given a similar
cloak of simple luxury; the waist design opens the classic design of X-profile of
British, which depict the beauty of human body. For men, trench coat marks with
the imprint of the war. Women' love for trench coat is not unreasonable: the place
to hold up has been held up on the shoulders; the place of being small has been
reflected in the waist, and the place that should be exposed can show in the legs.
Everything is just right.
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4. High Vogue Organization
http://www.h-vogue.org
Styles that Have to Say
In the long history of British checker tradition, Burberry has carried out four
colors: black, white, red, light camel, and these four colors have been crossed
into the unique Nova check. This simple and elegant stately checker was first
used in the wet and dry jacket's lining. When Nova received consumers’
continuous praises, Burberry simply registered it as trademark in 1924. Since
then, an exclusive Burberry plaid storm is blowing up, but it is still remained on
the use of coat. In 1960s, Burberry began to separate plaid, and used it on
umbrellas, bags and scarves and other products. The later added products such
as makeup, perfume are packed in plaid materials.
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