Print ad 10 step marketing plan

EVANGELISTA , Jessica Anne L. JANUARY 25, 2011

10 WAYS OF PROTECTING YOU! POSITIONING TO THE TARGET MARKET ,[object Object],[object Object],[object Object],[object Object],[object Object],10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

10 WAYS OF PROTECTING YOU! THE MARKETING MIX STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object],10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

[object Object],10 Step Marketing Plan: GSK Cervical Cancer Vaccine Part 1: 10 Ways of Protecting YOU!

Cervical Cancer PROTECTION for the ACTIVE REPRODUCTIVE AGE GROUP ,[object Object],[object Object],[object Object],[object Object],1 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

To PRIORITIZE health promotion and disease prevention ,[object Object],[object Object],[object Object],2 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

To PRIORITIZE health promotion and disease prevention I want to LIVE LONGER! I want to ENJOY LIFE! I want to BE LOVED! 2 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

Other PHARMACEUTICALS DIRECT COMPETITOR 3 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

Hospitals and other institutions who screen for cervical cancer are INDIRECT COMPETITORS 3 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

VARIABLES ,[object Object],[object Object],[object Object],[object Object],[object Object],3 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

COMPETITIVE POSITION MAPS GSK Cervarix GSK Cervarix Merck Gardasil Merck Gardasil 3 Price / Age Matrix 10-15 years old 15-50 years old High Price Low Price 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

GSK’S EDGE IS THAT… 3 GSK Cervarix Merck Gardasil HPV Coverage HPV 16 and 18 HPV 6, 11, 16 and 18 Price 60% lower --- Accessibility Widely available In select drug stores and clinics Safety Profile Safe for 10 years and above Safe and effective for both men and women. 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

The GAP is due to LACK OF AN ACCESSIBLE and AFFORDABLE anti-cervical vaccine . ,[object Object],[object Object],4 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

The MARKET SIZE is not available in the article. ,[object Object],[object Object],[object Object],[object Object],5 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

PRODUCT: CERVARIX ,[object Object],6 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

PRICE: CERVARIX ,[object Object],7 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

PROMO: PRINT ENDORSEMENT ,[object Object],[object Object],8 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

PROMO: CELEBRITY ENDORSEMENT ,[object Object],[object Object],8 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

PROMO: ONLINE ENDORSEMENT ,[object Object],8 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

ASK YOUR DOCTORS ABOUT IT! 9 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

Uses a NICHE approach to succeed! ,[object Object],[object Object],[object Object],10 10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

TO ATTRACT CUSTOMERS… ,[object Object],[object Object],10 Step Marketing Plan: GSK Cervical Cancer Vaccine 10 Ways of Protecting YOU!

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