2. Outline of my questionnaire
• 20 copies of this questionnaire was given out to a
opportunity sample of peers that fit my target audience for
my rock magazine (which are males and females aged 1619years old).
• My questionnaire consists of 14 questions, equally split into
3 qualitative questions and 11 quantitative.
• I have structured the questionnaire to focus on two main
areas: my target audience’s knowledge of overall rock
music, and their own views on music magazines and what
they find most appealing.
• These results will help me shape my magazine and improve
it so suit my target audience and to make it look as
professional as possible.
3. Example of my questionnaire:
This is a sample of one of
my participant’s answers.
4. 1) What gender are you?
Gender
Male
Female
I handed out 20
questionnaires, to 10
males and 10 females
aged 16-19years old. I did
this to as they represent
my target audience, as my
magazine would be
unisex.
5. 2) Do you listen to rock music?
10
9
8
7
6
5
Male
4
Female
3
2
1
0
Yes
No
This question is relevant
to to questionnaire as it
allows me to see which
gender I should focus
my magazine on more.
Even though my
magazine will appeal to
both males and
females, these results
conclude that more
males listen to rock, and
so my magazine will be
more aimed at males.
6. 3) Circle the rock artists you have
heard of:
Rock artists
The Pretty
Reckless
My Chemical
Romance
Metallica
Three Days
Grace
Placebo
In the questionnaire I
gave some examples of
rock artists to decide
which artists should be
featured in the
magazine. Most of my
target audience had
heard of Metallica and
My Chemical Romance.
Therefore I will use
these artists as my
influence to create my
own rock artist. I will
use their clothing style
and image to copy
onto my own model.
7. 4) Do you purchase a music magazine?
Purchase music magazines?
18
16
14
12
10
8
6
4
2
0
Target
audience
Yes
No
I asked my 20
participants if they
purchased a music
magazine. From the
results, 17 participants
do purchase a music
magazine. This
concludes that people
tend to use music
magazines as a form of
information and this
type of media is quite
popular.
8. 5) If ticked ‘yes’, please state the name
of the music magazine you purchase:
• Out of the 20 participants asked, 17 circled ‘yes’ to
purchasing a music magazine. They were then asked to
write down the name of the magazine they purchase.
Some of the replies featured:
1. Kerrang!
2. NME
3. Quiz
• These answers are important as they give me ideas of
how to style my own magazine. I have chosen to base
my music magazine on Kerrang as it is also a rock
magazine and has a similar target audience.
9. 6) How often would you like a music
magazine to be published?
Frequency of publishing
Annually
Monthly
Target Audience
Fortnightly
Weekly
0
2
4
6
8
10
12
My 20 participants were asked how often they would prefer a music magazine to be
published. The most popular answer is ‘fortnightly’ therefore my magazine will be
published every 2 weeks.
10. 7) What section of a music magazine
are you most interested in?
Features in a magazine
This question was design to help
me decide what would occupy
the double page spread in my
magazine. The most popular
choice of music magazine
features is ‘interviews’ therefore
my double page spread will
Interviews
consist of an interview with my
Gig dates
main artist which will also be on
Posters
the front cover of the magazine.
New Releases I have also decided to include
some posters as ‘freebees’ in my
magazine as they have been the
second popular choice, and also
more people would be inclined
to buy the magazine for the free
gift.
11. 8) How much would you willingly pay
for a music magazine?
Target Audience
10
8
6
Target
Audience
4
2
0
£0-£1
£1-£2
£2-£3
£3-£4
£4 +
My magazine will cost
between £2-£3 as it is
the most popular choice
within the target
audience of 16-19year
olds. I have taken into
account that the
audience are
students, however as my
magazine is targeted at
the middle class reader
and will be a fortnightly
magazine I believe they
will not argue with this
decision.
12. 9) Pick your preferred name for a rock
magazine?
Chaos
Utterance
Destruct
Distortion
I will use the title ‘Destruct’ as it
is the most popular title choice
for a rock magazine. Chaos was
the least popular with 0 votes.
13. 10) What sort of image should be
published on the front cover?
• Most of the participants answered with
statements such as ‘images of the artist’ and
‘medium close up shots of the artist’. They
also said that they would like the model to
have props with them and exciting expressions
on their face. I will take all of this information
into account when I take the pictures of my
models for my rock magazine.
14. 11) What colours would you associate
a rock magazine with?
14
12
10
8
6
4
2
0
Number of
votes
My 20 participants were
able to circle as many
choices as they wanted.
The most popular were
black, red and white. I
will use these colours as
the main colour scheme
of my magazine, as well
as including some others
to make it more
interesting. The colour
scheme will also help to
attract my target
audience as they are
unisex colours.
15. 12) Do you go to concerts/gigs?
Concertsgigs?
Yes
No
I decided to ask this question as
I didn’t know whether to
include any concert or gig
offers in my magazine. After
this questionnaire, I have
decided to include an offer or
two on my front cover, as most
of my target audience has
circled ‘yes’ to going to
concerts, so I know that that
will interest them.
16. 13) If you ticked ‘yes’ please state the
name of the last gig you attended:
• I asked this question as I do not go to any concerts and
so am unaware of the many types of gigs available. To
get an idea of the type on concerts I want to
advertise, I asked my target audience the question
above. Most of them responded with single artist
concerts such as ‘Black Veil Brides’ or the latest ‘Asking
Alexandra’ tour, however some responded with bigger
tours such as the ‘Warped tour’ which various bands
play at.
• I have therefore decided to advertise either the 2014
Warped tour, or a tour similar to that as it will attract
more people, than a single artist concert as more band
varieties will interest a wider audience.
17. 14) Would you buy a music magazine
simply because it has a free gift?
Free gift
Yes
No
Even though free gifts are
exciting, the participants I
asked did not feel that
the need to buy music
magazines revolve around
the ‘free gift’. They are an
added bonus, however
my target audience would
not decide to purchase a
music magazine solely on
whether it has a freebee.
