Transformational Engagement
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Talk for Google about creating engaging transformational experiences.
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Transformational Engagement
- 4. Home Gaming Education Theme Parks & Museums Health Schell Games Markets
- 5. I can think of nothing that an audience won’t understand. The only problem is to interest them; once they are interested, they understand anything in the world. –Orson Welles
- 6. The Transformational Design Process Define the action Describe the change Design the engagement
- 7. Describe the change Define the action Design the engagement C1: Physiology C2: Emotion C3: Knowledge C4: Skill C5: Behavior A1: Receive A2: Feel A3: Try A4: Apply A5: Reflect A6: Imagine A7: Communicate E1: Sensory E2: Exploration E3: Challenge E4: Story E5: Social E6: Creative
- 8. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act
- 9. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act appropriate blood sugar levels prioritize health know what impacts sugar able to test properly testing regularly
- 10. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act appropriate blood sugar levels prioritize health know what impacts sugar able to test properly testing regularly
- 11. Describe the change C1: Physiology how they are C2: Emotion how they feel C3: Knowledge what they know C4: Skill what they can do C5: Behavior how they act appropriate blood sugar levels prioritize health know what impacts sugar able to test properly testing regularly
- 12. The Transformational Design Process Define the action Describe the change
- 13. Define the action The only transformational action • Navigating the maze • Collecting numbers • Choosing which numbers to use • Attacking
- 14. Define the action A1: Receive : watch, listen, read, experience, measure, monitor, notice, understand A2: Feel : react, sympathize, empathize, be surprised A3: Try : simply do, practice, attempt, fail, explore, experiment, set goals, create, play A4: Apply : connect, bridge, combine, synthesize, relate, personalize A5: Reflect : analyze, interpret, prioritize, question, reconsider A6: Imagine : visualize, plan, predict, hypothesize, design A7: Communicate : listen, explain, describe, articulate, share, discuss, persuade, collaborate
- 15. The Transformational Design Process Define the action Describe the change Design the engagement
- 16. “Hafta” “Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure
- 20. E4: Story E1: Sensory E3: Challenge E6: Creative E2: Exploration E5: Social
- 25. Interest Time A Good Interest Curve
- 27. I have no special talents, I am only passionately curious. –Albert Einstein
- 30. Curiosity Insight Wonder The cure for boredom is curiosity. There is no cure for curiosity.
- 43. E6: Creative Ownership Make the art that’s in your heart
- 44. Maslow’s Hierarchy of Needs
- 47. E4: Story E1: Sensory E3: Challenge E6: Creative E2: Exploration E5: Social
- 48. Describe the change Define the action Design the engagement C1: Physiology C2: Emotion C3: Knowledge C4: Skill C5: Behavior A1: Receive A2: Feel A3: Try A4: Apply A5: Reflect A6: Imagine A7: Communicate E1: Sensory E2: Exploration E3: Challenge E4: Story E5: Social E6: Creative
- 49. Three Transformational Questions 1. How do I want to change the player? 2. What activities will bring about this change? 3. What will make these activities engaging?