The document provides guidance on managing personal information and privacy settings on Facebook to balance personal and professional use. It recommends: 1. Creating customized "Friend Lists" to organize contacts into groups and selectively sharing information. 2. Carefully controlling access to personal information like birthdays, hometowns, and contact details that could aid identity theft. 3. Making profile details like employer, education, and activities appropriate to share professionally by restricting sensitive details to personal lists. 4. Regularly reviewing settings and content to ensure a professional online presence is maintained.

1. Digital Persona Management for IBMers Joshua Scribner Social Software Advocate IBM SWG, BlueIQ [email_address] @joshscribner Version 2.3, Updated: 8 February 2012

4. A Facebook dramatization… … I apologize in advance for the crude language. http://www.youtube.com/v/LrFdOz1Mj8Q This video gives you an idea of the Facebook dilemma:

11. Social Network: Facebook

34. Share Smart – Your Wall When you post to your wall, or cause a status message to appear on your wall, you will usually have the option to decide which Friend Lists can see it. You should always check to see who you are sharing with. This is an important control point in maintaining your privacy and control of your information. If you do not want your friends to share what you have posted, either explicitly inform them (or reconsider sharing it on the internet). On the next slide, we'll discuss setting default Friend Lists for these posts. Facebook: Objective 3 These are my recommendations for these settings. It is up to you to decide if the advice fits the way you want to use Facebook and if it complies with IBM’s Business Conduct Guidelines as they apply to you.

46. Lock it down - App private info access Look carefully at the Required items from an App. Click "See More" to examine exactly what content it wants to be able to see -- and share -- outside of your control. Here are the categories it may ask for: This refers to content I've made public, not information I've restricted. It's generally OK. This item is very worrisome; for example I do not want my birthday, religion, or politics shared. Consider removing Apps that require this; remove this item if it is optional. An App should not require this information, and you should not be required to share it. Consider removing Apps that require this; remove this item if it is optional. Facebook: Objective 3 These are my recommendations for these settings. It is up to you to decide if the advice fits the way you want to use Facebook and if it complies with IBM’s Business Conduct Guidelines as they apply to you.

47. Lock it down - App private info access (continued - part 2) Categories an App may ask for: Your photos and videos may say a lot about you, and should not be accessed by an App as it may not adhere to the visibility restrictions you've set for the content. You don't need an App that reports on your whereabouts and Online Presence. It's not good for IBM, nor for your personal security. Many Apps want to see information about the people in your network. While unappealing that Apps do this, members of your network can restrict the shared information by editing "How people bring their info into apps you use" in the "Apps and Websites" are of their Privacy Settings. It is up to you if you want to expose your network to this potential information gathering activity. Facebook: Objective 3 These are my recommendations for these settings. It is up to you to decide if the advice fits the way you want to use Facebook and if it complies with IBM’s Business Conduct Guidelines as they apply to you.

48. Lock it down - App private info access (continued - part 3) Advice on making App privacy decisions Tip: If an App on your list requires a lot of personal information, remove it and re-add it. Beyond your Basic Information, an app must request to access each additional category of content. This will remove any data for the App, but may be worth it if the private information it accesses has quietly been increased. Advice: Most Apps will require a few of those information items that you deem too sensitive. You can remove them all, if you like. Alternatively, you should consider the risk of that information getting out with the trustworthiness of the App's creator. You should also consider whether you think a well intentioned App function will accidentally share your information (i.e. " Find your birthday buddies!" or "See who else visits this coffee shop") Limitation: Friend Lists do not apply to an Apps' level of access to your personal information. While you can restrict who can see the posts an App makes, you can't granularly restrict an App's access to data within a category. Facebook: Objective 3 These are my recommendations for these settings. It is up to you to decide if the advice fits the way you want to use Facebook and if it complies with IBM’s Business Conduct Guidelines as they apply to you.

52. Social Network: LinkedIn

74. Social Network: Google+

77. Social Network/Microblog: Twitter

86. Extras