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WELKOM!
 @martinschilder

www.martinschilder.nl


                        1
WELKOM!
 @martinschilder

www.martinschilder.nl


                        1
Social Media Trendsessie




                              NEWMEDIA
                              donderdag 11 februari 2010
  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
                                                   Chateau Marquette - Heemskerk
Social Media Trendsessie




                              NEWMEDIA
                              donderdag 11 februari 2010
  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
                                                   Chateau Marquette - Heemskerk
Social Media Trendsessie




                              NEWMEDIA
                              donderdag 11 februari 2010
  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
                                                   Chateau Marquette - Heemskerk
Welkom!

Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Welkom!

Cada dia es una Fiesta !
“Visionair netwerken”
Jeroen van der Schenk




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
TRENDS


                            NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                            FAN
                            Free Agent Network
Edelman Trust Barometer


              hoog




                 laag




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Edelman Trust Barometer


              hoog



                                ver
                                    t      rou
                                              we
                                                   n

                 laag
                       2000                            2010




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
INTERNET = SOCIAAL = WEB
                   2.0
                                                 • Web 1.0
                                                 • Web 2.0
                                                 • Web 3.0
                                                 • Web 4.0


                            NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                            FAN
                            Free Agent Network
De doofpot bestaat niet meer...




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Groundswell*

                                                (1) Mensen




                              (2) Technologie                        (3) Economie

                                                                         * Groundswell by Forrester
                                                NEWMEDIA                 Research

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                FAN
                                                Free Agent Network
Groundswell*

                                                (1) Mensen


    Een sociale trend waarbij mensen (1) nieuwe technologie
     (2) gebruiken om dingen te doen en te maken (3) met
         anderen, in plaats van gebruik te maken van de
           gevestigde orde organisaties en overheid.



                              (2) Technologie                        (3) Economie

                                                                         * Groundswell by Forrester
                                                NEWMEDIA                 Research

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                FAN
                                                Free Agent Network
Iedereen kan sturen....




                                                   * Groundswell by Forrester
                              NEWMEDIA             Research

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
WEB 2.0?


                            NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                            FAN
                            Free Agent Network
Wat is ‘social media’?




                                                   bron: socialbrite.org




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Wat is ‘social media’?

        ‘Any online
       technology or
    practice that lets u
      share (content,
    opinions, insights,
   experiences, media)
         and have a
   conversation about
     the ideas we care
           about’                                  bron: socialbrite.org




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Organizing without organizations
     cooperation




                              personal currency ( = intangibles) create identity




                                                 NEWMEDIA              ‘Here comes everybody’, Clay Shirky, 2008

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                FAN
                                                 Free Agent Network
Organizing without organizations
     cooperation




                              personal currency ( = intangibles) create identity




                                                 NEWMEDIA              ‘Here comes everybody’, Clay Shirky, 2008

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                FAN
                                                 Free Agent Network
Organizing without organizations
     cooperation




                              sharing

                                  personal currency ( = intangibles) create identity




                                                     NEWMEDIA              ‘Here comes everybody’, Clay Shirky, 2008

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                    FAN
                                                     Free Agent Network
Organizing without organizations
     cooperation




                                          conversation

                              sharing

                                  personal currency ( = intangibles) create identity




                                                     NEWMEDIA              ‘Here comes everybody’, Clay Shirky, 2008

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                    FAN
                                                     Free Agent Network
Organizing without organizations
     cooperation




                                                              collaborative
                                                               production
                                          conversation

                              sharing

                                  personal currency ( = intangibles) create identity




                                                     NEWMEDIA                 ‘Here comes everybody’, Clay Shirky, 2008

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                    FAN
                                                     Free Agent Network
Organizing without organizations




                                                                                       collective
     cooperation




                                                                                     (inter)action

                                                              collaborative
                                                               production
                                          conversation

                              sharing

                                  personal currency ( = intangibles) create identity




                                                     NEWMEDIA                 ‘Here comes everybody’, Clay Shirky, 2008

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                    FAN
                                                     Free Agent Network
Informatie publiceren




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Ervaringen delen




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Ervaringen delen; wie neemt de moeite?




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Ervaringen delen; wie neemt de moeite?


  72% van alle Nederlanders maakt
  gebruik    van   review-       en
  vergelijkingswebsites alvorens een
  dienst of product aan te schaffen.




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Ervaringen delen; wie neemt de moeite?


  72% van alle Nederlanders maakt
  gebruik    van   review-       en
  vergelijkingswebsites alvorens een
  dienst of product aan te schaffen.
                              23% van alle Nederlanders
                              levert een actieve bijdrage
                              door ervaringen via internet te
                              delen.

                                         NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                         FAN
                                         Free Agent Network
En dit schrijven klanten over
autobedrijven...




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
@martinschilder




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Arbeidsmarkt-communicatie




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Glansrijke cariere?




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
‘Wisdom of the crowd’




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Collectieve (consument)interactie




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Creating the ‘Blue Ocean’




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                            FAN
                            Free Agent Network
NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                            FAN
                            Free Agent Network
Disruptive ‘bypass’?




                              NEWMEDIA             Ronald van den Hoff - Serial Entrepreneur

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Disruptive ‘bypass’?




                              NEWMEDIA             Ronald van den Hoff - Serial Entrepreneur

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Disruptive Businessmodels




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Bestaansrecht?




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Bestaansrecht?




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Bestaansrecht?




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Bestaansrecht?




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Crowdforcing




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Over reputatie gesproken...




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Over reputatie gesproken...




“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkish Airways, want die landen soms
ongeveer op Schiphol…”
                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
A NEW WAY OF
                            “DOING
                            BUSINESS”

                            NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%
0$&"$1%,21%-$&%!3)$14%
                            FAN
                            Free Agent Network
Marketing ‘nieuwe stijl’




                                    (virtuele) dialoog                                 Transactie   Aftersales
                              (social media, reviews, weblogs, etc....)




                                                                  NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                                                  FAN
                                                                  Free Agent Network
Winterbanden: niet schreeuwen maar
luisteren!




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Zo doe je het!


 • Luisteren
 • Verbinden
 • Helpen (kennis
 delen)

 • Vragen


                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
LUISTEREN




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
VERBINDEN



                                                   n ce
                        die
                     au
               t h e
           e  e !’
             r s
       w h      i
  ‘G o

                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
HELPEN




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
HELPEN




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
?
VRAGEN




                              NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                              FAN
                              Free Agent Network
Bedankt!




                              Jeroen van der Schenk
                              twitter: @jvdschenk
                              www.jeroenvanderschenk.nl




                                   NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                   FAN
                                   Free Agent Network
Bedankt!




                              Jeroen van der Schenk
                              twitter: @jvdschenk
                              www.jeroenvanderschenk.nl




                                   NEWMEDIA

  !"#$%&'()*+%&$+$&,$-%./%%
  0$&"$1%,21%-$&%!3)$14%
                                   FAN
                                   Free Agent Network

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Social Media - Martin Schilder Groep

  • 3. Social Media Trendsessie NEWMEDIA donderdag 11 februari 2010 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network Chateau Marquette - Heemskerk
  • 4. Social Media Trendsessie NEWMEDIA donderdag 11 februari 2010 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network Chateau Marquette - Heemskerk
  • 5. Social Media Trendsessie NEWMEDIA donderdag 11 februari 2010 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network Chateau Marquette - Heemskerk
  • 6. Welkom! Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 7. Welkom! Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 8. TRENDS NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 9. Edelman Trust Barometer hoog laag NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 10. Edelman Trust Barometer hoog ver t rou we n laag 2000 2010 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 11. INTERNET = SOCIAAL = WEB 2.0 • Web 1.0 • Web 2.0 • Web 3.0 • Web 4.0 NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 12. De doofpot bestaat niet meer... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 13. Groundswell* (1) Mensen (2) Technologie (3) Economie * Groundswell by Forrester NEWMEDIA Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 14. Groundswell* (1) Mensen Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. (2) Technologie (3) Economie * Groundswell by Forrester NEWMEDIA Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 15. Iedereen kan sturen.... * Groundswell by Forrester NEWMEDIA Research !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 16. WEB 2.0? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 17. Wat is ‘social media’? bron: socialbrite.org NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 18. Wat is ‘social media’? ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ bron: socialbrite.org NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 19. Organizing without organizations cooperation personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 20. Organizing without organizations cooperation personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 21. Organizing without organizations cooperation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 22. Organizing without organizations cooperation conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 23. Organizing without organizations cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 24. Organizing without organizations collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity NEWMEDIA ‘Here comes everybody’, Clay Shirky, 2008 !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 25. Informatie publiceren NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 26. Ervaringen delen NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 27. Ervaringen delen; wie neemt de moeite? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 28. Ervaringen delen; wie neemt de moeite? 72% van alle Nederlanders maakt gebruik van review- en vergelijkingswebsites alvorens een dienst of product aan te schaffen. NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 29. Ervaringen delen; wie neemt de moeite? 72% van alle Nederlanders maakt gebruik van review- en vergelijkingswebsites alvorens een dienst of product aan te schaffen. 23% van alle Nederlanders levert een actieve bijdrage door ervaringen via internet te delen. NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 30. En dit schrijven klanten over autobedrijven... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 31. @martinschilder NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 32. Arbeidsmarkt-communicatie NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 33. Glansrijke cariere? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 34. ‘Wisdom of the crowd’ NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 35. Collectieve (consument)interactie NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 36. Creating the ‘Blue Ocean’ NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 39. Disruptive ‘bypass’? NEWMEDIA Ronald van den Hoff - Serial Entrepreneur !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 40. Disruptive ‘bypass’? NEWMEDIA Ronald van den Hoff - Serial Entrepreneur !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 41. Disruptive Businessmodels NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 42. Bestaansrecht? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 43. Bestaansrecht? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 44. Bestaansrecht? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 45. Bestaansrecht? NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 46. Crowdforcing NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 47. Over reputatie gesproken... NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 48. Over reputatie gesproken... “…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…” NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 49. A NEW WAY OF “DOING BUSINESS” NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 50. Marketing ‘nieuwe stijl’ (virtuele) dialoog Transactie Aftersales (social media, reviews, weblogs, etc....) NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 51. Winterbanden: niet schreeuwen maar luisteren! NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 52. Zo doe je het! • Luisteren • Verbinden • Helpen (kennis delen) • Vragen NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 53. LUISTEREN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 54. VERBINDEN n ce die au t h e e e !’ r s w h i ‘G o NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 55. HELPEN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 56. HELPEN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 57. ? VRAGEN NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 58. Bedankt! Jeroen van der Schenk twitter: @jvdschenk www.jeroenvanderschenk.nl NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network
  • 59. Bedankt! Jeroen van der Schenk twitter: @jvdschenk www.jeroenvanderschenk.nl NEWMEDIA !"#$%&'()*+%&$+$&,$-%./%% 0$&"$1%,21%-$&%!3)$14% FAN Free Agent Network