1.
INTERNET TRENDS
SOCIAL MEDIA
TECHNOLOGY

2.
Jeroen van der Schenk
Social (Media) Concept Design
jvdschenk jeroenvanderschenk

3.
#bakkerLBU

4.
You will not, and you will not assist or
facilitate any third party to, copy, reproduce,
transmit, distribute, frame, commercially
exploit or create derivative works of such
material or content. If you become
aware of any such distribution or
commercial exploitation, you agree to notify
us immediately.

5.
SOCIAL
(MEDIA)
TRENDS

6.
The (E)volution of Internet
Web 1.0
Web 2.0
Web 3.0

7.
SEARCH SOCIAL

8.
TRANSPARANCY

9.
TRANSPARANCY

10.
Groundswell
A social trend in which people
use technologies to get the
things they need from each
other; rather than from
traditional institutions like
corporations.
Source: Groundswell by Forrester.com

11.
From valuechain to valuenetwork
Bedrijven
Media Landscape
1.0 2.0
web 1.0
web 2.0 3.0
web 3.0
web 4.0
Society 3.0
Marco Derksen
Model Source: Society 3.0
Marketing
Communicatie
Communication
Klanten Dialogue
Value Networks

12.
SOCIAL MEDIA
- SHARING -
SHARING

13.
SOCIAL MEDIA
- SHARING -
SHARING

14.
SOCIAL MEDIA
- SHARING -
SHARING

15.
SOCIAL MEDIA
- CONVERSATION -

16.
SOCIAL MEDIA
- CONVERSATION -

17.
Social Media
- COLLABORATIVE PRODUCTION -
COLLABORATIVE
PRODUCTION

18.
POWER TO
THE CROWD

19.
Social Media
- COLLECTIVE (INTER)ACTION -

20.
Social Media
- COLLECTIVE (INTER)ACTION -
COLLECTIVE
(INTER)ACTION

21.
COLLABORATIVE
CONSUMPTION

22.
PEER-2-PEER
EVERYTHING!

23.
PEER-2-PEER
EVERYTHING!
couchsurfing
hotel
hotels
hotelindustry
hospitality
KHN
peer-2-peer
peer-to-peer
connecting
worldwide
sleeping
sharing
bed
couch
businessmodels
backpacker
business
leisure

24.
PEER-2-PEER
EVERYTHING!
social media
cars
carsharing
concepts
businessmodel
earn
review
crowd
peer2peer
peer-2-peer
peer tot peer
automotive
autobranche

25.
PEER-2-PEER
EVERYTHING!
money
loan
crowdfunding
spending
rate
social media
crowd
trust
peer2peer
peer-2-peer
peer tot peer

26.
We become are Mobile!

27.
Project Google Glass

28.
Project Windows Glass

29.
SOCIAL COMMERCE

30.
COMMODITY
MARKE TS

31.
ADD PRICE
VALUE STRATEGY

32.
TRANSACTIONAL
TRANSACTIONAL
SOCIAL
SOCIAL

33.
It’s all about creating Social Touchpoints
interaction level
T T T
time

34.
BAKKER
GOES
SOC IAL

35.
Customer Interaction
Organizing- versus Facilitating
Bakker Hillegom
Countries
Customers

36.
Bakker Social Media Objectives
‣ Increase frequency of contact and interaction with (potential) customers
‣ Claiming expertise about ‘gardening’
‣ Search Engine Optimization of all Bakker Hillegom domains (SEO)
‣ Convert to transactions (orders, newsletter subscriptions, Facebook
Likes, Followers)
‣ Monitor & Influence the online brand experience of Bakker Hillegom

37.
Selected Networks & Tools

38.
Our Content Strategy

39.
BUSINESS SOCIAL

40.
LONGTAIL
KEYWORDS
LOWER VOLUME
HIGHER CONVERSION

41.
Encourage
Sharing!

42.
Customizable Sidebars...

43.
Customizable Sidebars...

44.
Producing Content Is Core Business

45.
What people like to read about...
‣ Trends & News
‣ Howto (manuals, video’s)
‣ FAQ’s (focus on longtail keywords, conversion generator!)
‣ Fun
‣ Live (local) Events (social buzz, livestream, foto’s etc..)
‣ Geek Stuff...

46.
What people like to read about...
‣ Live (local) Events (social buzz, livestream, foto’s etc..)

47.
BE
AWARE...

48.
People rather communicatie with
people than with organizations...

49.
There’s NO Social
(Media) SHORTCUT!

50.
Social media is as
social as YOU!
“drop dead and choke in your own diarrhea”

51.
Contact
Jeroen van der Schenk
Founder of Socialbites.com
jeroen@socialbites.com
@jvdschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
jeroenvanderschenk
Add me as a contact
in you mobile phone