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Social Media Introductie - Exact Trainingen

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Social Media Introductie - Exact Trainingen

  1. 1. SOCIAL MEDIA Trefwoord: trends, social media, auto B2B meeting Presentatie tijdens de Business-2-businessmotive, lease, v autolease, motorhuis, mult a/d Rijn op woensdag 11 maa Markeur Holding in Alphenilease, klanten, webcare, servic TRENDS businessmodellen, klantendag, events. 2012. “WE ALL MARKETING”
  2. 2. Jeroen van der Schenk Add me as a contact in your mobile phone Social (Media) Concept Design jvdschenk jeroenvanderschenk
  3. 3. #exactonline
  4. 4. Copyright and all other proprietary rights in the Content (including but not limited to software, audio, video, text and photographs) rest with EXACT or its licensors. All rights in the Content not expressly granted herein are reserved. Except as stated herein, none of the material may be copied, reproduced, modified, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means, including, but not limited to, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of EXACT or the copyright owner. All copyright and other proprietary notices shall be retained on all permitted reproductions. http://bit.ly/weallmarketing
  5. 5. SOCIAL ( MEDI A ) TRENDS
  6. 6. The (E)volution of Internet Web 1.0 Web 2.0 Web 3.0
  7. 7. TRANSPARANCY
  8. 8. Groundswell Een sociale trend waarbij mensen nieuwe technologie gebruiken om dingen te doen en te maken met anderen, in plaats van gebruik te maken van de gevestigde orde organisaties en overheid. Source: Groundswell by Forrester.com
  9. 9. Organizing Without Organizations “Here comes everybody” by Clay Shirky cooperation Collective (Inter)action Collaborative Production Conversation Sharing personal currency
  10. 10. Organizing Without Organizations - SHARING - SHARING
  11. 11. Organizing Without Organizations - CONVERSATION - CONVERSATION
  12. 12. Organizing Without Organizations - CONVERSATION - CONVERSATION
  13. 13. Organizing Without Organizations - COLLABORATIVE PRODUCTION - COLLABORATIVE PRODUCTION
  14. 14. We become are Mobile!
  15. 15. POWER TO THE CROWD Source: Groundswell by Forrester.com
  16. 16. Organizing Without Organizations - COLLECTIVE (INTER)ACTION - COLLECTIVE (INTER)ACTION
  17. 17. Organizing Without Organizations - COLLECTIVE (INTER)ACTION -
  18. 18. COLLABORATIVE CONSUMPTION
  19. 19. PEER-2-PEER EVERYTHING!
  20. 20. PEER-2-PEER EVERYTHING! couchsurfing hotel hotels hotelindustry hospitality KHN peer-2-peer peer-to-peer connecting worldwide sleeping sharing bed couch businessmodels backpacker business leisure
  21. 21. PEER-2-PEER EVERYTHING! crowd collaboration food dinner lunch twitter connecting peers cooking tweetjemee tweet je mee concept nederland
  22. 22. PEER-2-PEER EVERYTHING! social media cars carsharing concepts businessmodel earn review crowd peer2peer peer-2-peer peer tot peer automotive autobranche
  23. 23. PEER-2-PEER EVERYTHING! money loan crowdfunding spending rate social media crowd trust peer2peer peer-2-peer peer tot peer
  24. 24. THE MO V EMENT
  25. 25. From ValueCHAIN to ValueNETWORK Bedrijven Media Landscape 1.0 2.0 web 1.0 web 2.0 3.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Source: Marco Derksen in het boek Society 3.0 Marketing Communicatie Communication Klanten Dialogue Value Networks
  26. 26. Bedrijven web 1.0 web 2.0 web 3.0 web 4.0 Society 3.0 Marco Derksen Model Marketing Source: Marco Derksen in het boek Society 3.0 Communicatie Communication Dialogue Value Networks Klanten
  27. 27. CO MMO DIT Y commodityMARKETS added value branding co-creation coffee koffie senseo business models pricing strategy
  28. 28. strategie add value price strategy choose ADD PRICE business models organization organisation VALUE company STRATEGY corporate
  29. 29. We All Marketing: Van Organiseren naar Faciliteren EXACT T T T T T TRAINERS DEELNEMERS
  30. 30. SOCIAL MEDIA TRAININGEN ‣ Introductietraining “Social Media & Business”
  31. 31. It’s all about Social Touchpoints intensiteit interactie T T T verloop van tijd = Transactionele momenten = Traditionele interactie-intensiteit (focus rondom transactie - passief) = Social Touchpoints (creatie van meerdere contactmomenten -> on top of mind! -> pro-actief) = Evendriven communicatie via social touchpoints met hogere interactie-intensiteit)
  32. 32. G ET T I NG S TA RT ED ?
  33. 33. Social Media Step-by-Step
  34. 34. 1. Doelstellingen Bepalen ‣ Verhogen van contactfrequentie & interactie met (potentiele) klanten ‣ Het online imago van Exact Trainingen monitoren & positief beinvloeden (webcare) ‣ Conversie naar verbinding (abonneren weblog, likes, followers) ‣ Conversie naar transactie (registraties trainingen) ‣ Claimen van expertise rondom het thema ‘boekhouden’.
  35. 35. 2. Doelgroep Definiëren Wie zijn mijn stakeholders? Waar zijn mijn stakeholders? Welke thema’s houden mijn stakeholders bezig? Welke thema’s verbinden mijn stakeholders?
  36. 36. 3. Doelgroep Analyseren
  37. 37. 4. Content Strategie Bepalen
  38. 38. 5. Social Media Tools Selecteren Customer Brand Traffic to Search Engine Claiming Communication Exposure Website Optimalisation Expertise Facebook Twitter Linkedin Flickr Youtube Digg Diigo / Delicious Foursquare / FBP Weblog Source: CMO’S Guide To The Social Landscape
  39. 39. 6. Social Media Infrastructuur Inrichten
  40. 40. 7. Content Publiceren Producing Content Is Core Business
  41. 41. 7. Content Publiceren ‣ Visie, marktontwikkelingen & trends (op jouw vakgebied!) ‣ Howto (manuals, screencasts) ‣ FAQ’s (focus op tertiaire keywords, conversion generator!) ‣ Sneak Previews ‣ Live Events (social buzz, livestream, foto’s etc..) ‣ Geek Stuff...
  42. 42. 8. Participeren in Dialoog
  43. 43. 9. Resultaten Meten en Herijken
  44. 44. 9. Resultaten Meten en Herijken
  45. 45. SoMe I M P O RTA NT L ES S O NS
  46. 46. People rather communicate with people ... VERSUS
  47. 47. There’s NO Social (Media) SHORTCUT ...
  48. 48. But you CAN organise it efficiently...
  49. 49. Social media is as social as YOU!
  50. 50. Contact Jeroen van der Schenk Founder of Socialbites.com jeroen@socialbites.com @jvdschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk jeroenvanderschenk Add me as a contact in you mobile phone

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