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Mercedes-Benz New Sales Workshop

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Mercedes-Benz New Sales Workshop

  1. 1. Your journey to a new performance Xperience
  2. 2. Marketing Campagne EK 2012 Inhaker automotive Mercedes-Benz resultaten Duitsland Nederland Herzlichen Glückwunsch! (Translated by Google Translate... ;-))
  3. 3. Die Frauschaft Das Interland VS 32 inzendingen 600.000 games 1.700 likes 90.000 likes Creative Commons by Socialbites.com
  4. 4. Creative Commons by Socialbites.com
  5. 5. Jeroen van der Schenk Social (Media) Concept Developer jvdschenk jeroenvanderschenk Creative Commons by Socialbites.com
  6. 6. Mijn Mercedes-Benz merkbeleving Creative Commons by Socialbites.com
  7. 7. What’s up? Whatsapp! Creative Commons by Socialbites.com
  8. 8. Mercedes-Benz Tweet Fleet Tweet Fleet The Movie Creative Commons by Socialbites.com
  9. 9. Mercedes-Benz Tweet Fleet Creative Commons by Socialbites.com
  10. 10. Mercedes-Benz Facebook & Twitter Creative Commons by Socialbites.com
  11. 11. Creative Commons by Socialbites.com
  12. 12. #newsalesMB @jvdschenk
  13. 13. ? Creative Commons by Socialbites.com
  14. 14. Internet Trends Creative Commons by Socialbites.com
  15. 15. Mercedes-Benz Tweet Fleet Internet & Transparantie Creative Commons by Socialbites.com
  16. 16. Mercedes-Benz Tweet Fleet Internet & Transparantie Creative Commons by Socialbites.com
  17. 17. De (R)evolutie van Internet Web 1.0 Web 2.0 Web 3.0 Creative Commons by Socialbites.com
  18. 18. Groundswell Een sociale trend w aarbij mensen nieuwe technologie gebr uiken om dingen te doen en te maken met anderen, in plaats v an ge br uik te maken v an de gevestigde orde or g anisaties en overheid. Source: Groundswell by Forrester.com Creative Commons by Socialbites.com
  19. 19. Organizing without Organizations Cooperation SHARING “Here comes everybody” by Clay Shirky Personal Currency
  20. 20. Sharing Creative Commons by Socialbites.com
  21. 21. Pinterest Creative Commons by Socialbites.com
  22. 22. Wat vind ik als ik naar jou zoek op internet? Creative Commons by Socialbites.com
  23. 23. Organizing without Organizations Cooperation CONVERSATION SHARING “Here comes everybody” by Clay Shirky Personal Currency
  24. 24. Conversation Creative Commons by Socialbites.com
  25. 25. Conversation Creative Commons by Socialbites.com
  26. 26. Organizing without Organizations Cooperation COLLABORATIVE PRODUCTION CONVERSATION SHARING “Here comes everybody” by Clay Shirky Personal Currency
  27. 27. Collaborative Production Creative Commons by Socialbites.com
  28. 28. Organizing without Organizations Cooperation COLLECTIVE (INTER)ACTION COLLABORATIVE PRODUCTION CONVERSATION SHARING “Here comes everybody” by Clay Shirky Personal Currency
  29. 29. POWER TO THE CROWD! Creative Commons by Socialbites.com
  30. 30. Crowdsourcing Creative Commons by Socialbites.com
  31. 31. Crowdfunding Creative Commons by Socialbites.com
  32. 32. Crowdforcing Creative Commons by Socialbites.com
  33. 33. Crowdforcing Creative Commons by Socialbites.com
  34. 34. Crowdbuying Creative Commons by Socialbites.com
  35. 35. Collaborative <TEKST> Consumption
  36. 36. Peer-2-Peer Everything
  37. 37. Peer-2-Peer Everything
  38. 38. Peer-2-Peer Everything
  39. 39. Peer-2-Peer Everything
  40. 40. Peer-2-Peer Everything @ SEARCH RIDE @ ACCEPT RIDE @ STAY CONNECTED
  41. 41. Peer-2-Peer Everything
  42. 42. Peer-2-Peer Everything
  43. 43. Peer-2-Peer Everything
  44. 44. We Are Mobile! Creative Commons by Socialbites.com
  45. 45. We Are Mobile! Creative Commons by Socialbites.com
  46. 46. Project Google Glass Creative Commons by Socialbites.com
  47. 47. Project Google Glass Creative Commons by Socialbites.com
  48. 48. Commodity Markets
  49. 49. WAARDE PRIJS TOEVOEGEN Markets Commodity VECHTEN
  50. 50. Pyramide van klantbeleving Pyramide van klantbeleving Creërt Xp visie/ Raving Fans ‘verrassing’ & identiteit loyaliteit Verwachtingen overtreffen Voorkomt Tevreden Verwachtingen waarmaken klachten klanten en verlies van klanten Standaarden & procedures Creative Commons by Socialbites.com
  51. 51. It’s the customer experience that drives loyalty most. Creative Commons by Socialbites.com
  52. 52. Social Touchpoints intensiteit interactie T T T verloop van tijd Creative Commons by Socialbites.com
  53. 53. Wat doen andere autodealers? Creative Commons by Socialbites.com
  54. 54. Twitter Creative Commons by Socialbites.com
  55. 55. Martin Schilder op Twitter Creative Commons by Socialbites.com
  56. 56. Martin Schilder op Twitter Interactie! Creative Commons by Socialbites.com
  57. 57. Motorhuis op Twitter Creative Commons by Socialbites.com
  58. 58. Facebook
  59. 59. Martin Schilder op Facebook Creative Commons by Socialbites.com
  60. 60. Martin Schilder - Meten is Weten! Creative Commons by Socialbites.com
  61. 61. Motorhuis Weblog Creative Commons by Socialbites.com
  62. 62. Martin Schilder Weblog Creative Commons by Socialbites.com
  63. 63. Wat betekenen deze ontwikkelingen voor de Stern organisatie? Creative Commons by Socialbites.com
  64. 64. Wat vraagt dit van jou? Creative Commons by Socialbites.com
  65. 65. Wat heb je hiervoor nodig en van wie heb je dat nodig? Creative Commons by Socialbites.com
  66. 66. Jeroen van der Schenk Social (Media) Concept Developer jvdschenk jeroenvanderschenk Creative Commons by Socialbites.com
  67. 67. Your journey to a new performance Xperience

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