Debuut Presentatie 19-12-2009

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  • Debuut Presentatie 19-12-2009

    1. 1. TWITTER WORKSHOP @jvdschenk www.twitterbij.nl 1
    2. 2. TWITTER WORKSHOP @jvdschenk www.twitterbij.nl 1
    3. 3. Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
    4. 4. Cada dia es una Fiesta ! “Visionair netwerken” Jeroen van der Schenk 2
    5. 5. TRENDS 3
    6. 6. high low Edelman Trust Barometer 4
    7. 7. high Tru s t low 2000 2009 Edelman Trust Barometer 4
    8. 8. ✓ Web 1.0 ✓ Web 2.0 ✓ Web 3.0 ✓ Web 4.0 Social Media 5
    9. 9. People Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 6
    10. 10. People A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations and/or government… Technology Economics Groundswell * !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::; 6
    11. 11. What is ‘social media’? bron: socialbrite.org 7
    12. 12. ‘Any online technology or practice that lets u share (content, opinions, insights, experiences, media) and have a conversation about the ideas we care about’ What is ‘social media’? bron: socialbrite.org 7
    13. 13. cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
    14. 14. cooperation personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
    15. 15. cooperation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
    16. 16. cooperation conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
    17. 17. cooperation collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
    18. 18. collective cooperation (inter)action collaborative production conversation sharing personal currency ( = intangibles) create identity Organizing without organizations ‘Here comes everybody’, Clay Shirky, 2008 8
    19. 19. Sharing 9
    20. 20. Sharing 9
    21. 21. Experience sharing & conversation: reviews and fora 10
    22. 22. Experience sharing & conversation: reviews and fora 10
    23. 23. Experience sharing & conversation: reviews and fora 11
    24. 24. Experience sharing & conversation: reviews and fora 11
    25. 25. Collaborative production 12
    26. 26. Collective (inter)action ✓ Virtual social networks: “Webtribes” ✓ Social ✓ Business ✓ Socio-business ✓ Serious game 13
    27. 27. Collective (inter)action 14
    28. 28. Collective (inter)action 14
    29. 29. Collective (inter)action 15
    30. 30. SOCIAL MEDIA FOR BUSINESS 16
    31. 31. TRANSACTION WEBSITE BOOK NOW ORDER NOW .......... BACKOFFICE SYSTEMS 3RD PARTIES Business and social media Source : R. van den Hoff / CDEF Holding 17
    32. 32. TRANSACTION INTERACTION WEBSITE SOCIAL MEDIA BOOK NOW COMMUNICATION ORDER NOW EVENT DRIVEN .......... Blogs Reviews Tags RSS BACKOFFICE Photo Audio Video SYSTEMS 3RD Wiki PARTIES Social network Business and social media Source : R. van den Hoff / CDEF Holding 17
    33. 33. Business and social media 18
    34. 34. Amazon.com: How social can you be? 10% product info 90% social info 19
    35. 35. 20
    36. 36. Twitter? Twitter is a free social networking and micro-blogging service that enables its users to send and re a d m e s s a g e s k n o w n a s tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. 21
    37. 37. 140 is ... not easy @ = Reply to [username]. RT = Retweet IRL = In Real Life DM = Direct Message PRT = Partial Retweet LMK = Let Me Know BTW = By The Way 22
    38. 38. 23
    39. 39. Twitter Lists Categorize tweeps Easy follow on themes Explore you’re online brand 24
    40. 40. WeFollow ✓ start following ‘peers’ ✓ search on tags ✓ add your twitteraccount ✓ and.... search.twitter.com 25
    41. 41. Twitcam 26
    42. 42. Twitcam ✓ Broadcast video live! 26
    43. 43. Twitcam ✓ Broadcast video live! ✓ Chat with viewers 26
    44. 44. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive 26
    45. 45. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
    46. 46. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
    47. 47. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
    48. 48. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
    49. 49. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
    50. 50. Twitcam ✓ Broadcast video live! ✓ Chat with viewers ✓ Save as a video -> archive ✓ and.... search.twitter.com 26
    51. 51. 27
    52. 52. TweetStats... 28
    53. 53. Twittercounter.com 29
    54. 54. Klout Analysis 30
    55. 55. Klout 31
    56. 56. The Klout Neighborhood 32
    57. 57. Twois.net 33
    58. 58. Backchannels 34
    59. 59. Backchannels ✓ follow events 34
    60. 60. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) 34
    61. 61. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools 34
    62. 62. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications 34
    63. 63. Backchannels ✓ follow events ✓ hashtag ( #zv09 ) ✓ several tools ✓ integrated with other social media applications ✓ let others create ‘the buzzz’ for your event.... 34
    64. 64. Tweetreach.com 35
    65. 65. Tweetreach.com ✓ measures the reach of hashtags 35
    66. 66. Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? 35
    67. 67. Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? ✓ Type of tweets (@, #, regular) 35
    68. 68. Tweetreach.com ✓ measures the reach of hashtags ✓ Who contributed? ✓ Type of tweets (@, #, regular) ✓ How many people saw how many tweets? 35
    69. 69. Tweetreach.com 36
    70. 70. Geome.me 37
    71. 71. TwitDiff - Who stopped following me? 38
    72. 72. Twitter Poll 39
    73. 73. Twitter & RSS 40
    74. 74. GET ORGANIZED 41
    75. 75. TweetDeck 42
    76. 76. 43
    77. 77. source: commoncraft RSS? 44
    78. 78. Netvibes ✓ aggregate content ✓ RSS Feeds ✓ organize yourself.... 45
    79. 79. RSS Reader; how does it work? 46
    80. 80. RSS Reader; how does it work? 46
    81. 81. RSS Reader; how does it work? 46
    82. 82. RSS Reader; how does it work? 46
    83. 83. RSS Reader; how does it work? 46
    84. 84. RSS Reader; how does it work? 46
    85. 85. RSS Reader; the result 47
    86. 86. Feedly.com ✓ aggregate content ✓ RSS Feeds ✓ organise yourself ✓ measure reach ✓ save for later.... 48
    87. 87. Feedly.com Karma 49
    88. 88. CLAIM YOUR EXPERTISE 50
    89. 89. En nu.....? ✓ hoe wil je jezelf profileren? ✓ waar zit jouw doelgroep / zitten gelijkgestemden? ✓ kies, activeer & organiseer ✓ deel kennis ✓ participeer in de dialoog ✓ meet je ‘online presence’ ✓ verbind je netwerken via www.mindz.com 51
    90. 90. Jeroen van der Schenk E-mail : jeroen@garageselect.nl Mindz : jeroenvanderschenk Twitter : @jvdschenk 52

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