1. Using Social Media to Launch Products
Like a Fortune 500 Company

3. Facebook: 400 million users in only 6 years in
existence
Twitter: 75 million users. Each account has 300
followers; in July 2009 it only had 70
MySpace: 57 million users
YouTube: Streams 100 million videos daily. Videos
are embedded in blogs 57% of the time
Source: Web Strategy by Jeremiah Oywang

4. PENETRATION TIME SPENT
205,709,000 US Average Internet
Unique Internet Visit = 27.3 minutes
Users Social networking is
54% on Facebook about 1/3 of time
27% on MySpace spent, at 9-11 minutes
per visit
3% on Tagged
3% on Bebo
Source: comScore, December 2009 (Courtesy LeeAnn Prescott/Research-Write)

6. Facebook: Free to start an account
MySpace: Free to start an account
YouTube: Free to start an account
Twitter: Free to start an account
LinkedIn: Free to start an account
THEY ALL INVOLVE AN INVESTMENT OF TIME TO BE
SUCCESSFUL!

7. Hootsuite
Free web-based software
Keyword search monitoring of Twitterverse
Define target audience
Define influential players within market
Track information Fortezza distributes

8. Radian6
Fee based software
Keyword search monitoring of complete
social media (blogs, social networking sites,
microsites, etc.)
Monitor potential competitors
Separate product within marketshare
In-depth reporting functions on Fortezza’s
reach

11. Purchasing Power: Moms account for $1.6
trillion in annual spending
Growing Online Presence: By 2012, Moms will
account for 39.6 million of the total online
audience
Decision Makers: Moms make 80% of
household purchases in families
Influence: Mommy bloggers is the largest
segment of blog influence on the web
Source: Robin Niefield, ClickZ

12. POWER MOM 50
Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts,
comments and link love developed through ongoing monitoring of more than 10,000 mom and parenting blogs as tracked by
Nielsen Buzzmetrics. In addition to site engagement, number of Twitter followers, ratings and other metrics were included in the
calibration to provide a comprehensive sphere of authority and influence.
are mom bloggers who trial, sample and review product (often
brand-sponsored)
Source: Neilsen’s Power Mom 50 Report

13. Some momfluentials pack too much of a punch to be categorized. These women create powerful mom networks; speak around the
world on the dynamic
digital world of mom; and have legions hanging on their every word –via TV, magazines, podcast, blog or tweet.
Who She Is Where She Blogs just a handful of the …
Heather Armstrong http://www.dooce.com Portals +
Maria Bailey http://www.bluesuit.com Communities
Lisa Belkin
http://parenting.blogs.nytimes.co Connecting Moms
m/
Alice Bradley http://www.finslippy.com Babble.com
Daphne Brogdon http://coolmom.com
Babycenter.com
Amy Clark http://www.momadvice.com
Stacy Debroff http://www.momcentral.com BlogHer.com
Asha Dornfest http://www.parenthacks.com Cafemom.com
Jessica Gottlieb http://www.jessicagottlieb.com
Mombloggersclub.co
Christine Koh http://www.bostonmamas.com
m
Jenny Lawson http://www.thebloggess.com
Dana Loesch http://www.themamalogues.com Momlogic.com
Audrey McClelland http://www.momgenerations.com Mothersclick.com
Wendy Piersall http://www.wendypiersall.com
SVMoms.com
Mindy Roberts http://themommyblog.net
Jessica Smith http://www.jessicaknows.com Twittermoms.com
Source: Nielsen’s Power Mom 50 Report

14. Craft newsletter to target audiences. Use Twitter platform
to distribute. Track results.
Research & Pitch influential Mommy bloggers. Something
of value for them and their readers, in exchange for help in
beta testing and blogging about product.
Monitor competition. Engage in conversation where
appropriate.
Write free white paper. Establishes leadership in
marketplace; also great way to collect e-mail information for
product launch
Combine social media/traditional PR. Social media
initiatives above with traditional Public Relations/Media
Relations (i.e. press releases, television/radio interviews,
product review in magazines, etc.)