SlideShare uma empresa Scribd logo
1 de 43
jeremy.abbett.net
Google Confidential and Proprietary
THE SHAPE OF
THINGS TO COMEJeremy Tai Abbett | Google, Creative Evangelist | jabbett@google.com | @jeremytai
Marketing Rockstars | Graz, Austria | May 08th, 2015
jeremy.abbett.net
Google Confidential and Proprietary
THE SHAPE OF
THINGS TO COME
Exploring the shift in business (and marketing)
jeremy.abbett.net
Google Confidential and Proprietary
@jeremytai
Google Confidential and Proprietary
jeremy.abbett.net
INSPIRE
Flickr: Ciudad Yachay
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
CREATE
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
INNOVATE
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Digital technology
infrastructures
Global longterm
public policy shifts
1 2
Flickr: Jeremy Abbett
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Flickr: Gustavo Amorim
STATUS
UPDATES
Google Confidential and Proprietary
jeremy.abbett.net
QUANTIFIED
SELF
Google Confidential and Proprietary
jeremy.abbett.net
SELFIES
Google Confidential and Proprietary
jeremy.abbett.net
Jeremy Abbett
DRONIES
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
FOMO
Img: Caroline McSwain
Fear Of Missing Out
Google Confidential and Proprietary
jeremy.abbett.net
FOMO
jeremy.abbett.net
Google Confidential and Proprietary
INCREASING DISCONNECT
The way the world
is evolving
The way businesses
are operating
Google Confidential and Proprietary
jeremy.abbett.net
Radio 40 years
Television 10 years
iPhone 3 years
YouTube 6 months
50 MILLION USERS
Evolution of adoption
Google Confidential and Proprietary
jeremy.abbett.net
Billions
100
200
300
400
500
600
700
MEDIA PLATFORMS
Market value in billions
Viacom Disney ComcastCBS Twitter Facebook GoogleLinkedIn
Source> BI Intelligence
jeremy.abbett.net
Google Confidential and Proprietary
YouTube, Instagram
Elle, Grazia, Vogue, Harpers
Bazaar and InStyle combined> 2x
THE QUESTION OF REACH
Still a topic?
18
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
$29 Million $100 Million
Source:
EVOLVING EARNINGS
(2012 -2014)
jeremy.abbett.net
Google Confidential and Proprietary
Niels Epting
Institutions will try to preserve the
problem to which they are the solution.”
“
- Clay Shirky, Professor and Author
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
Niels Epting
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Google Confidential and Proprietary
Humberama
jeremy.abbett.net
Google Confidential and Proprietary
DYMAXION CAR 1933
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
27
jeremy.abbett.net
Google Confidential and Proprietary
To accelerate the advent
of sustainable transport by bringing
compelling mass market electric
cars to market as soon as possible.
jeremy.abbett.net
Google Confidential and Proprietary
TESLA
29
jeremy.abbett.net
Google Confidential and Proprietary
jeremy.abbett.net
Google Confidential and Proprietary
31
jeremy.abbett.net
Google Confidential and Proprietary
Organize the world's
information and make
it universally accessible
and useful.
jeremy.abbett.net
Google Confidential and Proprietary
Adapted via>
33
jeremy.abbett.net
Google Confidential and Proprietary
To bring inspiration
and innovation to every
athlete* in the world.
*If you have a body you are an athlete
jeremy.abbett.net
Google Confidential and Proprietary
Adapted via>
jeremy.abbett.net
Google Confidential and Proprietary
INCREASING DISCONNECT
The way the world
is evolving
The way businesses
are operating
Google Confidential and Proprietary
jeremy.abbett.net
Yesterday Marketing as “campaign”
20TH CENTURY COMPANIES
Google Confidential and Proprietary
jeremy.abbett.net
Today Marketing is “platform”
PLATFORM FOCUSED COMPANIES
Google Confidential and Proprietary
jeremy.abbett.net
FROM PUSH TO PULL
Plan/ Forecast
Acquire resources
Meet Demand
Access
Attract
Potential
Business model is “platform”Business model as “campaign”
jeremy.abbett.net
Google Confidential and Proprietary
appetite for risklow high
Creative EdgeReplicability
small enterprise
large enterprise
global network
management consultancies
individual
small team
Source: Jan Chipcase
STATUS QUO CULTURE
jeremy.abbett.net
Google Confidential and Proprietary
Starting with the most fundamental truths
First Principles
Flickr: Jeremy Abbett
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
Experience, Gender, Age, Points of view
Team Diversity
Flickr: Jeremy Abbett
jeremy.abbett.net
jeremy.abbett.net
Google Confidential and Proprietary
Find ways to conquer complacency
Disruption
jeremy.abbett.netImg: Caroline McSwain
Google Confidential and Proprietary
jeremy.abbett.net
Thank You.
Danke.
Jeremy Tai Abbett
Creative Evangelist
jabbett@google.com
@jeremytai
THE THINGS
WE CHOOSE
TO SURROUND OURSELVES
SHAPE WHAT WE BECOME
Artist: Tully Arnot

Mais conteúdo relacionado

Semelhante a The Shape of Things to Come / Exploring the Shift in Business (and Marketing)

The Shape of Things to Come | Google @ Mobile Convention London 2015
The Shape of Things to Come | Google @ Mobile Convention London 2015The Shape of Things to Come | Google @ Mobile Convention London 2015
The Shape of Things to Come | Google @ Mobile Convention London 2015CM.com
 
Dear Sophie Rhetorical Analysis
Dear Sophie Rhetorical AnalysisDear Sophie Rhetorical Analysis
Dear Sophie Rhetorical AnalysisMelissa Grant
 
WPP Stream Turkey 2013 - Personal highlights
WPP Stream Turkey 2013 - Personal highlightsWPP Stream Turkey 2013 - Personal highlights
WPP Stream Turkey 2013 - Personal highlightsIan Crocombe
 
Google Presentation
Google PresentationGoogle Presentation
Google PresentationUET Lahore
 
Project-google
Project-googleProject-google
Project-googlehilalnaz
 
Business Google Vs Yahoo
Business Google Vs YahooBusiness Google Vs Yahoo
Business Google Vs YahooBrianna Johnson
 
EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023
EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023
EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023All in One Trendz
 
Digital Marketing Teigland
Digital Marketing TeiglandDigital Marketing Teigland
Digital Marketing TeiglandRobin Teigland
 
EC179 -GOOGLE
EC179 -GOOGLEEC179 -GOOGLE
EC179 -GOOGLENAZHILAL
 
Web Search Engine And Google
Web Search Engine And GoogleWeb Search Engine And Google
Web Search Engine And GoogleCarmen Sanborn
 
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1Giulio Gaudiano
 
C3 2012 The Past, Present, and Future of SEO - Stephan Spencer
C3 2012  The Past, Present, and Future of SEO - Stephan SpencerC3 2012  The Past, Present, and Future of SEO - Stephan Spencer
C3 2012 The Past, Present, and Future of SEO - Stephan SpencerConductor
 
Steal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming StylesSteal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming StylesLiquid Agency
 
Google Settlement with the Publishing Industry
Google Settlement with the Publishing IndustryGoogle Settlement with the Publishing Industry
Google Settlement with the Publishing IndustryDave Kellogg
 
Google company - A Detailed Analysis
Google company - A Detailed AnalysisGoogle company - A Detailed Analysis
Google company - A Detailed Analysisramanth gajula
 

Semelhante a The Shape of Things to Come / Exploring the Shift in Business (and Marketing) (20)

The Shape of Things to Come | Google @ Mobile Convention London 2015
The Shape of Things to Come | Google @ Mobile Convention London 2015The Shape of Things to Come | Google @ Mobile Convention London 2015
The Shape of Things to Come | Google @ Mobile Convention London 2015
 
Dear Sophie Rhetorical Analysis
Dear Sophie Rhetorical AnalysisDear Sophie Rhetorical Analysis
Dear Sophie Rhetorical Analysis
 
pptx.pdf
pptx.pdfpptx.pdf
pptx.pdf
 
Google
GoogleGoogle
Google
 
WPP Stream Turkey 2013 - Personal highlights
WPP Stream Turkey 2013 - Personal highlightsWPP Stream Turkey 2013 - Personal highlights
WPP Stream Turkey 2013 - Personal highlights
 
Google
GoogleGoogle
Google
 
Google Presentation
Google PresentationGoogle Presentation
Google Presentation
 
Project-google
Project-googleProject-google
Project-google
 
Business Google Vs Yahoo
Business Google Vs YahooBusiness Google Vs Yahoo
Business Google Vs Yahoo
 
EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023
EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023
EXCLUSIVE: GOOGLE’S 25TH BIRTHDAY, 27TH SEPTEMBER 2023
 
Digital Marketing Teigland
Digital Marketing TeiglandDigital Marketing Teigland
Digital Marketing Teigland
 
EC179 -GOOGLE
EC179 -GOOGLEEC179 -GOOGLE
EC179 -GOOGLE
 
Google
GoogleGoogle
Google
 
Web Search Engine And Google
Web Search Engine And GoogleWeb Search Engine And Google
Web Search Engine And Google
 
Google chrome, april 12
Google chrome, april 12Google chrome, april 12
Google chrome, april 12
 
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1
Creare e Gestire il tuo Brand sul Web e sui Social Media - Lezione 1
 
C3 2012 The Past, Present, and Future of SEO - Stephan Spencer
C3 2012  The Past, Present, and Future of SEO - Stephan SpencerC3 2012  The Past, Present, and Future of SEO - Stephan Spencer
C3 2012 The Past, Present, and Future of SEO - Stephan Spencer
 
Steal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming StylesSteal This Idea: The 6 Naming Styles
Steal This Idea: The 6 Naming Styles
 
Google Settlement with the Publishing Industry
Google Settlement with the Publishing IndustryGoogle Settlement with the Publishing Industry
Google Settlement with the Publishing Industry
 
Google company - A Detailed Analysis
Google company - A Detailed AnalysisGoogle company - A Detailed Analysis
Google company - A Detailed Analysis
 

Último

best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhifirstpointcreationsa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfRasida Begum
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)digitalwithalok1
 
Digital Marketing Ultimate Guide 2024.pdf
Digital Marketing Ultimate Guide 2024.pdfDigital Marketing Ultimate Guide 2024.pdf
Digital Marketing Ultimate Guide 2024.pdfaptomark
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 

Último (20)

best digital marketing company in south delhi
best digital marketing company in south delhibest digital marketing company in south delhi
best digital marketing company in south delhi
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Linking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdfLinking Technical SEO to Performance Milestones PDF.pdf
Linking Technical SEO to Performance Milestones PDF.pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)Digital Marketing PPT.pptx(PPT related the Digital marketing)
Digital Marketing PPT.pptx(PPT related the Digital marketing)
 
Digital Marketing Ultimate Guide 2024.pdf
Digital Marketing Ultimate Guide 2024.pdfDigital Marketing Ultimate Guide 2024.pdf
Digital Marketing Ultimate Guide 2024.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 

The Shape of Things to Come / Exploring the Shift in Business (and Marketing)