REGENERATIVE BRANDS PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE

1. Illustration
by
Hyesu
Lee
REGENERATIVE BRANDS
PART 3 - BRANDS AND LOCAL REGENERATIVE AGRICULTURE

2. 1-TRACEABLE PRODUCTS
Transparency to where and how that product was produced helps to give shoppers a better
understanding of why it is so important to support regenerative/sustainable practices.
2- FROM THE FARM
From farm to consumers - a direct connexion with the farm
5- HELPING FARMERS SHIFT TO REGENERATIVE AGRICULTURE
To have a meaningful effect on reducing emissions, many more farmers will need to adopt
regenerative principles.
3- SUPPORTING LOCAL FARMERS
These are amazing farmers who care so much about their land and the people that they are feeding.
These are amazing farmers who care so much about their land and the people that they are feeding.
6- COMMUNITIES AROUND FARMERS
Regenerative economies extend beyond the farm and cover the greater food supply chain— it has the
potential to foster rural prosperity at the macro level.
7- INDIGENOUS PEOPLES LAND, FARMING PRACTICES AND SPIRITUALITY
Reminder : what is regeneration ? Regenerative agriculture ?
Full document (here)
4- SOCIAL FAIRNESS
Social fairness is one of the pillar of regenerative agriculture which aims to increase the living wage
standards of farmers and their employees

3. 1-TRACEABLE PRODUCTS
Transparency to where and how that product was produced helps to give shoppers a better understanding of why it is so
important to support regenerative/sustainable practices.

4. 150 MILES GROWN AND
SEWN (FROM THE NORTH
FACE HEADQUARTERS IN
ALAMEDA)
The North Face “Backyard
Project” hoodie was one of the
first bioregional garment
projects to be brought to market
by a major brand since the
North American Free Trade Act
(NAFTA) took effect. This hoodie
aligns with the ethos of working
with what you have in your own
backyard, and for The North
Face this was about creating as
much of this garment within 150
miles of their headquarters in
Alameda, California, as was
physically possible.
source

5. TRANSPARENCY.
Another tomorrow is transparent
about their supply chain,
sustainability initiatives, finding and
vetting process of manufacturing
partners, and exploring what
certifications and tools
manufacturing partners have. The
fabric they use is custom-made
from exceptional quality wool
sourced directly from a regenerative
farm in Tasmania to ensure ethical
and environmentally sound
practices. source

6. REGENERATIVELY
SOURCED
UGG. The beloved early
aughts footwear
favourite recently
released its first style
produced in part using
regeneratively-sourced
materials: the Classic
Mini Regenerate boot.
The materials come from
Atkins Ranch, a ranch
cared for with
regenerative traditions to
help restore soil,
encourage wildlife
diversity, capture carbon
in the ground, and
preserve the land for
future generations.
SOURCE

7. TRACEABLE ROC™ COTTON
Terra Thread backpacks, bags and
apparel are created for conscious
consumers, corporations and NGOs
who are looking to make a positive
impact on the world with their
purchase. Terra Thread is the first
small business offering apparel
made from traceable ROC™ cotton,
leading the charge for a more
sustainable future. “India grows
much of the world's cotton but
sadly with chemicals, pesticides
and GMO seeds. We would like to
change that by writing a new
narrative for the cotton in the
country by not only being organic
and fairtrade but also with
regenerative practices,” R. Nanda
Kumar, CEO of Chetna. source

8. 100% Grass Fed
LAMB FULLY TRACEABLE FROM THE SHELF BACK TO RANCHES. Alkins ranchers work
with the natural eco systems of their land and aim to keep the environment as pristine as possible.
Many of them have set aside areas on their ranches for conservation purposes, focusing on
regenerating the land and water. source

10. FULLY TRACEABLE AND SUSTAINABLE WOOL
NATIVA Regen, the first regenerative wool program launched in the U.S., is designed to improve soil and water
quality and protect biodiversity while helping brands reduce their carbon footprint and reach their sustainability
targets. High Desert wool is 100% USA grown Shaniko Wool. Shaniko Wool Company is committed to producing
fully traceable and sustainable wool, with an emphasis on honoring the land, water, and animals. source

11. USE OF WOOL FROM
AMERICAN LAND,
THROUGH
AMERICAN
MANUFACTURING
The family ranches of
Shaniko Wool Company
have each been tending
sheep for decades -- most
for more than 100 years.
Their practices ensure that
each successive
generation remains on the
land, raising our families,
tending the synergistic
relationship of grazing and
grasslands. Their Carbon
Initiative determines their
net carbon budgets and
measure their carbon
sequestration.
source

12. CALIFORNIAN SINGLE-ORIGIN CROP OF ORGANIC
REGENERATIVE SUNFLOWER OIL Makers of artisan
French-style cooking oils partnering with farmers in Northern California
to produce the first California-grown regenerative sunflower oil. “This
high quality neutral oil represents our commitment to supporting
regenerative agriculture to combat climate change and to producing
healthy, nutritious food sustainably from seed all the way to can”.
Matthieu Kohlmeyer La Tourangelle CEO source

13. 2- FROM THE FARM
From farm to consumers - a direct connexion with the farm

14. THE WORLD’S BEST FLOUR DIRECT
FROM OUR FARMERS TO OUR TABLE
“We started with a focus on introducing
Kansas grown white wheat to bakers. Today,
we’ve grown into a leading producer of
whole grain, stone-ground, and high-protein
flour that meets the exacting standards of
artisan bakers while practicing regenerative
economics. We pay a premium to our
farmers for our Identity Assured™ wheat and
share a portion of our profits. It’s an
ecosystem envisioned by our founders. We’re
proud to continue the tradition and to deliver
the world’s best flour direct from our farmers
to your table”. source

15. RALSTON FAMILY FARM AMERICAN-FARMED JASMINE WHITE RICE.
“Because we do everything right here in the USA, we can track each carton from seed to fork! We
are a three generation working the farm; USA owned and operated by the Ralston's” source

16. FAMILY-FARMED, REGENERATIVELY GROWN POP-AT-HOME KERNELS
The Popcorn Kernels are grown and packaged
on McKaskle Family Farm in Braggadocio, MO.
Steve McKaskle, fifth-generation farmer and
soil health pioneer, has been integrating
regenerative farming principles such as
minimizing soil disturbance, maximizing
biodiversity, and reducing synthetic inputs on
his land for close to 30 years. “At Quinn we have
always believed transparency is the most
powerful force for good in the food system.
Partnering with the McKaskle family has given
us the opportunity to share everything about
where and how our popcorn kernels are grown
and packaged,” said Kristy Lewis, Quinn
Founder/Chief Visionary Officer. source

18. SOURCING FROM FAMILY-OWNED FARMS
Groundwork's mission is to source and share
exceptional, organic coffee that inspires people to work
hard, dream big, and impact the world. And they
recently launched their first Regenerative Organic
Certified Coffee. All of Groundwork's coffee comes from
smallholder farms or half acres lots - they focus on
sourcing from family-owned farms.
SOURCE

19. SUPPLYING BEANS AND OTHER PRODUCTS FROM BRITISH FARMS. Hodmedod,
Britain’s pulse and grain pioneers, works with British farmers to produce quality plant-based
wholefoods. For the trial project they bought a tonne of British-grown split fava beans, packed
them up and distributed them through community groups and local shops. Each pack contained a
postcard with a short questionnaire on the back to collect feedback on the beans. source

20. 3- SUPPORTING LOCAL FARMERS
These are amazing farmers who care so much about their land and the people that they are feeding.

21. SUPPORTING REGENERATIVE
FARMERS
Provenir actively seeks out and supports
farmers who are practicing regenerative
farming techniques to restore the land
on which they farm and return carbon to
the soils. Provenir was established to
improve animal welfare and meat quality
by deploying an abattoir on wheels, with
the facility able to eliminate the stress
imposed on animals during live transport
prior to processing. Through transparent
relationships with farmers, Provenirs
ensures that all of the livestock
processed through its mobile abattoir
are raised in ways that support the
regeneration of the land’s ecosystems
and biodiversity.
source

22. SUPPORTING FARMERS
Mindful Chef supports their
suppliers to adopt regenerative
practices. Going that step further to
restore natural habitats, enhance
biodiversity, increase soil quality,
reduce CO2 emissions and produce
healthier crops, which in turn
means more nutrients in food.
Healthy eating starts with the way
food is produced. “I think we have
got to the point where businesses
need to go beyond just reducing
their impact, and actually give
more back to society and the
environment than they take out.
Myles and Giles founded Mindful
Chef SOURCE

23. SUPPORTING
FARMERS SUPPLIERS
Ooooby is an organic fruit
and veg box creating
transparency around the
food we eat, with weekly
deliveries of locally
sourced, organic produce
that supports local
farmers and providores. At
it’s most basic, Ooooby
buys vegetables from
local farmers, creates
weekly seasonal
vegetable boxes and
delivers them to
customers – with 50
percent of the retail value
paid by customers going
to the farmers. source

24. 4- SOCIAL FAIRNESS
Social fairness is one of the pillar of regenerative agriculture which aims to increase the living wage
standards of farmers and their employees

25. A WORLD WHERE ALL AUSTRALIANS CAN ACCESS HEALTHY, FRESH,
ECOLOGICALLY GROWN FOOD THAT IS FAIR TO PRODUCERS AND EATERS.
The Food Connect Foundation weekly boxes of fresh produce and groceries are delivered through its
unique distribution system called the City Cousin network. source

26. Environmental & social
stewardship “We agree with
movement leaders such as the
Rodale Institute, and
Regenerative Organic Certified,
that Regenerative Organic
Agriculture has 3 main pillars:
Soil Health, Animal Welfare, and
Social Fairness,” says David
Bronner, CEO (Cosmic
Engagement Officer), Dr.
Bronner’s. “This model provides
solutions for how we can
mitigate climate change via
carbon sequestration in the
soil—and furthermore, looks at
how animal welfare and socially
just labor and production models
are important to building a future
in which agriculture is
contributing to the vitality and
health of both people and
planet.”David Bronner source

27. The chocolate is made
with cocoa beans
harvested by farmers
who are paid a fair price
for their hard work.
Serendipalm, their sister
company in Ghana, uses
Regenerative Organic
Certified™ farming
practices that
simultaneously improve
the health of the soil and
the livelihoods of
communities. source

28. IMPROVING LIVELIHOODS IN BALI Practicing regenerative agriculture can bring a significant positive
impact for the environment and improve the livelihoods of all communities that depend on it. Regional farmers
collaborate around techniques of organic and integrated farm management with the guidance of Little Spoon
Farm’s team, while also taking in account their own wisdom passed down from generations, as the means to
supply food for the market. They started this project in the strategic heritage island of Bali. Source

29. FLOURISHING FARMERS
LIVELIHOODS
Ekaterra, the former Unilever brand,
recently announced that one of its largest
brands, TAZO, is embarking on a full
transition to a regenerative organic
approach; a shift of this scale could mean
significant change for an industry grappling
with climate-related changes in agriculture,
biodiversity, flourishing farmer livelihoods,
and recognition of diverse voices and
rights. source

30. 5- HELPING FARMERS SHIFT TO REGENERATIVE AGRICULTURE
To have a meaningful effect on reducing emissions, many more farmers will need to adopt
regenerative principles.

31. HELPING TO CREATE A NEW GENERATION OF AUSTRALIAN FARMERS
By helping new agroecological farmers to enter agriculture, Farmer Incubator is helping to create a
new generation of Australian farmers driven by ecological stewardship and community. source

32. HELPING FARMERS SHIFT FROM ORGANIC TO REGENERATIVE FARMING
Nicaraguan-based B Corp, Sol Simple is the first in the world to acquire the stringent and crucial
Regenerative Organic Certified® for fruits. Beyond offering fruits that nourish health, the company is
committed to a transparent supply chain and bonding with farmers. Sol Simple has helped
thousands of farmers shift from organic to regenerative farming with hands-on education and
technical assistance. source

33. EMPOWERING FARMERS
“We start with conventional farming
practices to the level that sometimes
communities are not even co-ops, so
they're not part of a group. So it's
individual farmers with one or two
acres having 100 or 200 kilos of
product available that they might be
selling to the middlemen. So we try to
work with that community of 100 or
200 farmers to start creating some
type of leadership, some type of
educational cadence, some type of
practices that they can use as a
whole and then elevate them to a
cooperative level”.
source

34. PILOT PROGRAMS TO UNDERSTAND REGENERATIVE AGRICULTURE
General Mills has committed to
advancing regenerative
agriculture across one million
acres of farmland by 2030. In this
work, General Mills is taking
steps to center the farmer. The
company has used a series of
pilot programs to understand the
crop- and region-specific
challenges that farmers face and
to find solutions that work for
them. The company engages
farmers in multi-day workshops
on regenerative farming
principles, one-on-one technical
support, and personalized
coaching. source

35. Danone announced the launch of the Regenerative
Coconuts Agriculture Project (ReCAP), an initiative
aimed at creating an industry model for regenerative
coconut farming. ReCAP aims to help train farmers
about management, soil health and other agricultural
best practices, but also to steer them towards
methods that will increase biodiversity and boost
resilience through cover crops, intercropping and
other organic inputs. The three-year program has the
target of increasing farmer income by at least 10%
and to transition 50% of their certified acreage to
regenerative organic agriculture by 2023, as well as
establishing an entity to support a long-term
conversion campaign in Thailand. source
REGENERATIVE COCONUTS PROJECT

36. TRANSFORMING FARMLAND THROUGH FOOD PRODUCTION These mangoes are
freshly harvested from an agroforestry farm working toward Regenerative Organic Certification in
Nicaragua. “From soups made with beans and lentils that can restore depleted soil to beer brewed
with Kernza, a wheat-like grass whose massive, beard-like roots help draw down carbon and
preserve topsoil, we’ve launched nearly 30 different products to support alternative ways of growing
and making our food” Says Patagonia founder, Yvon Chouinard. source

37. 5- COMMUNITIES AROUND FARMERS
Regenerative economies extend beyond the farm and cover the greater food supply chain— it has the
potential to foster rural prosperity at the macro level.

38. IN A MOVEMENT
Fibershed, a not for profit
organisation in California, is
collaboratively revolutionising
the textile economy by
strengthening the relationship
of regional communities with
their land and culture. They
empower the regional
communities consisting of
farmers, ranchers, spinners,
natural dyers, mill owners,
felters, knitters, weavers,
sewers and designers by
providing them with
educational offerings and
technical assistance for
infrastructure, process
developments, value added
production, market connection
and engaging with each other
on a global platform.
source

39. FARMERS COMMUNITIES
Hodmedod’s works towards a
system that is led by demand
before supply. They work with
farmers to grow particular
varieties that focus primarily on
the quality of flavour and
agroecology improvements. Unlike
in a conventional system, where
the priority is to produce high yield
over anything else, and where
farmers have no control over what
their harvest is worth, the farmers
working with Hodmedod’s are
given back the control, welcomed
into the conversation to set a fair
price for their work. Hodmedod’s
sources and supplies top quality
beans, grains and pulses from
British farms working towards
creating an agro-ecological
model of production. source

40. FACILITATING
SUSTAINABLE
RELATIONSHIPS
Smarter By Nature LLC is a
regenerative agriculture business
that facilitates sustainable
relationships between people
and the natural environment by
providing fresh food and
education to our local and online
community.
Since then, our business has
revolved around building better
community through food security
and helping others grow for
themselves as well. It hasn’t been
easy. One of the main lessons we
learned was the importance of
proper planning and maintaining
a positive mental attitude when
creating healthy business habits
for success source

41. NOURISHING THE RELATIONSHIPS THAT SUPPORT THE COMMUNITY Millstone
Farm is a private, family-owned farm focused on regenerative farming, educational opportunities and
innovative technologies that improve the health of our community, our animals and our land. Millstone
Farm works to nourish the relationships that support our community in Wilton, Connecticut. source

42. The principles of regeneration
BUILDING COMMUNITY THROUGH AGRICULTURE SINCE 1916. At Hickory Nut Gap they value
and respect the complex relationships between humans and nature. By using regenerative agriculture and ethical
animal welfare practices, they produce the highest-quality, best-tasting meats while having a net-positive impact
on the overall health and resiliency of our ecosystem. They have been stewards of the land over 100 years nestled
in the Blue Ridge Mountains on the Continental Divide in Buncombe County. source

44. FLOURISHING
COMMUNITIES &
ECOSYSTEMS.
Caring to generate
wellness from start to
finish, along with
delicious experiences
that honor their origins,
in order for
communities and
ecosystems to flourish.
source

45. 7- INDIGENOUS PEOPLES LAND, FARMING PRACTICES AND SPIRITUALITY
Indigenous peoples are associated with lands that support their livelihood. Despite this, they often
have to struggle for the acknowledgment of their rights, cultural roots, and heritage— owing to racism
and discrimination.

46. PARTNERSHIPS WITH
INDIGENOUS
COMMUNITIES
Guayakí develops
long-term partnerships
with Indigenous
communities and small
farmers to harvest yerba
mate from the rainforest
and forested farmland at
fair trade prices. Guayakí
Yerba Mate purchases fund
their economic sovereignty
and land stewardship,
which prevents further
deforestation of critical
forests under threat from
political and economic
forces.
source

48. BUSH TO BOWL
Born from an innate need to nurture
Country and share their knowledge of
traditional Aboriginal culture, Clarence
Bruinsma and Adam Byrne created
Bush to Bowl.
This 100 percent Aboriginal owned and
operated eco bushfood nursery,
wholesaler and educational social
enterprise is focused on making a
change in the way people see, connect
and use Country to live on. We caught
up with Clarence to find out about the
Bush to Bowl offering and how we can
all get involved.
source

49. FOR THE ECONOMIC
BENEFIT OF INDIGE
NOUS PEOPLE
Black Duck Foods has a
vision to re-develop tradi
tional food growing and
country management
processes for the econom
ic benefit of Indigenous
people and country. Black
Duck Foods wishes to
establish the Traditional
Native Grain Network
(TNGN), an independent
First Nations led body, to
catalyse action around a
national traditional grain
network of stakeholders
committed to healing
Country and empowering
First Nations economic
development. source

51. INDIGENOUS SOVEREIGNTY
At Humming bird springs farm, indigenous
Sovereignty means so much more than
fighting for basic human dignity. It means
ordering our world in accordance to our
ancestral lifeways, it means centering our
food, our land, our ceremony, our language,
our cosmology, our community, our history,
and so much more in the sacred lifeways we
have continued since time immemorial.
One of our biggest goals is native biodiversity.
In an area that is over-run with monoculture
farms that are using modern agricultural
practices, we are converting a 120-year old
peanut farm into a biodiverse, native food
forest. In 1.5 years we have re-introduced 131
native species to Hummingbird Springs farm,
and that number is continually growing.
source

52. HONORING THE GROWER'S
LIVELIHOODS AND
SOVEREIGNTY
While regenerative agriculture may
just be becoming part of our daily
vernacular, regenerative practices
and ideology are rooted in
thousands of years of ancestral
knowledge from around the globe. In
the simplest terms, regenerative
agriculture is a holistic way of
growing food that closely mimics
nature's design, going beyond
simply sustaining natural resources,
to replenishing or regenerating
them. Emphasizing social fairness
and soil health, regenerative
agriculture honors the grower's
livelihoods and sovereignty,
enabling them to optimally steward
the land for the future.
source

53. RECLAIM THE ANCESTRAL
CONNECTION
Leah Penniman is a Black Kreyol
educator, farmer/peyizan, author,
and food justice activist from Soul
Fire Farm in Grafton, NY. She
co-founded Soul Fire Farm in 2011
with the mission to end racism in
the food system and reclaim our
ancestral connection to land. As
co-Executive Director, Leah is part
of a team that facilitates powerful
food sovereignty programs –
including farmer trainings for Black
& Brown people, a subsidized farm
food distribution program for
people living under food apartheid,
and domestic and international
organizing toward equity in the
food system. SOURCE

54. HONORING MOTHER
EARTH
Mother Earth Christy Dawn is
committed to practices that
honor Mother Earth and all
her people. We are all
related, each of us
interconnected parts of a
greater whole. We aim to live
and work in harmony with
nature, so that all may
benefit. Our prayer is that our
practices and products
inspire others to remember
and celebrate their innate
connection with one another,
and with the natural world.
Source

55. ON A MISSION TO
CHANGE COMMON
MODERN DAY TRUTHS
WITH AN UNCOMMON
APPROACH TO
HOSPITALITY AND
HEALTH.
We are an inclusive collective of
talented BIPOC farmers,
growers, chefs and naturalists
who are dedicated to
pioneering a return to the
holistic practices of our
forefathers. We strive to help
our diverse community regain
their connection to nature
through the creation of
products and safe spaces that
value agriculture and equality
at their core.
source

57. Reminder : what is regeneration
Full document (here)

58. The negative impact of our agriculture on soils
Growing food and fiber
through industrial methods
has devastated our soil and
climate. Forecasts have
predicted that global
topsoils will deplete in 60
years at our current rate,
while studies have proven
that conventional, industrial
agriculture contributes up
to 25% of the emissions
driving the climate crisis
(source) A 2008 report entitled "Global soil degradation" estimated that land
degradation (about 2 billion hectares of land worldwide) affects 38% of
the world’s cropland and has reduced water and nutrient availability
(quality and access).

59. The urgency of regeneration
Planetary boundaries
have already been
crossed for biodiversity
and land change.
It is therefore imperative
for companies to turn to regenerative
models
and not only reduce their
negative externalities

60. The economic system needs to be (re) integrated
into the social and environmental systems
A matter for economy to
respect the environment and
social limits but also a new
integrated environmental -
social - economic approach.
Note from Nous Sommes Vivants on regeneration HERE with projects
carried out HERE
Collective impact
Community of stakeholders

61. Sustainability is the bridge, regeneration is
the destination
Regenerative development
improves rather than degrades.
Instead of fixing problems,
Regenerate Life investors focus on
generating new potential.
Investing in regeneration is
investing in local capabilities.
Webinar from Nous Sommes Vivants about regenerative
7 life principles HERE

62. Regeneration improves soil capabilities

63. What is regenerative agriculture ?
There is no consensus on a definition.
-Some definitions are process based to
define a singular agriculture (like organic
agriculture).
-Some definitions are outcome based to
define what types of agriculture are
regenerative.
Variations in Definitions of Regenerative Agriculture
Source
Note : Research has observed that application of synthetic and artificial fertilizers contribute to climate change through (i) the
energy costs of production and transportation of the fertilizers, (ii) chemical breakdown and migration into water resources and
the atmosphere; (iii) the distortion of soil microbial communities including the diminution of soil methanothrops, and (iv) the
accelerated decomposition of soil organic matter.

64. Regenerative agriculture has been proposed as an alternative means of producing food with
lower—or even net positive—environmental and/or social impacts (Rhodes, 2017).
A range of claims have been made by different parties about the potential for regenerative
agriculture to enhance the sustainability of food production, including for the possibility that
regenerative agriculture could form part of a climate change mitigation strategy.
Project Drawdown claims that “regenerative agriculture enhances and sustains the health of the
soil by restoring its carbon content, which in turn improves productivity—just the opposite of
conventional agriculture,” and estimates that regenerative annual cropping could reduce or
sequester 14.5–22 gigatons of CO2 by 2050 (Project Drawdown, 2020).
Bolder claims include those that “regenerative agriculture… has the potential to reverse climate
change” (Kastner, 2016) and that “we could sequester more than 100% of current annual CO2
emissions with a switch to widely available and inexpensive organic management practices, which
we term ‘regenerative organic agriculture”' (Rodale Institute, 2014).
What is regenerative agriculture ?

65. Regenerative agriculture in scientific literature
textileexchange

66. Regenerative agriculture practices ?
Regenerative agriculture’s
principles :
- maintaining continuous
vegetation cover on the soil as
much as possible
- reducing soil disturbance to
promote stabilization of
organic matter on soil mineral
complexes
- increasing the amount and
diversity of organic residues
returned to the soil
- maximizing nutrient and water
use efficiency by plants
- restoring microbial life
essential to soil health and
biodiversity
For annual croplands, these practices
include:
- reduced tillage/no-till and cover
crops
- diverse crop rotations with higher
frequency of perennial crops
- grass cover for waterways and crop
buffers
- agroforestry (e.g. hedgerows,
windbreaks, tree cropping)
- conversion of marginal lands not
suited for annual crops to perennial
plantings
- integrated livestock management
with improved grazing management
- utilization of compost and organic
waste to build soil health
SOURCE

67. Regenerative agriculture positive impacts

68. Regeneration improves ecosystems biocapacities

69. The ecosystem services
Becoming a regenerative company
is a matter of ecosystem services*
provided to the planet as a whole.
Valuation of ecosystem services
need to be monetary yet not only
monetary. Behind a tree, there is a
forest. The forest is priceless.
Companies need to make a strong
regenerative commitment deeply
rooted in their business ! Their
business needs to be regenerative by
design (see following examples)
Note from Nous Sommes Vivants on the economy of
mutuality (first wave of regenerative economy) HERE
*This is the logic of the donut theory developed by Oxford economist Kate Raworth in
Oxfam’s paper A Safe and Just Space for Humanity. Better understanding of systems to
address dynamic complexity

70. The regenerative business model
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here
https://miro.com/app/board/uXjVPLedpYo=/
Key to success :
To identify company’s future
partners and future consumers.
The ones deeply engaged in the
regenerative commitment.
Through time.
Future Partners/Future Consumers

71. Delivering ecosystemic services

72. The regenerative commitment
VALUE CREATED
FROM PURPOSEFUL
ORCHESTRATION OF
STAKEHOLDERS
STAKEHOLDER’S CONNECTEDNESS
WHICH ECOSYSTEMIC
SERVICE ALL
STAKEHOLDERS
AGREE TO DELIVER ?
Nous Sommes Vivant Regenerative Business Model Canvas
IS here https://miro.com/app/board/uXjVPLedpYo=/

73. Have a look at our (REGEN)BMC
You can discover the Nous Sommes Vivant Regenerative Business Model Canvas here https://miro.com/app/board/uXjVPLedpYo=/