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Jeremiah Owyang
2) Motivate a Markeplace
• Shift services to become a
marketplace
• Motivating a marketplace is
specific. You can’t own the
marketplace, you can’t
manage it, you simply must
help usher them along. In
this use case, the goal is to
get the people to do these
actions among themselves.

Jeremiah Owyang
2) Motivate a Markeplace
• Shift services to become a
marketplace
• Motivating a marketplace is
specific. You can’t own the
marketplace, you can’t
manage it, you simply must
help usher them along. In
this use case, the goal is to
get the people to do these
actions among themselves.

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