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Jeremiah Owyang
Societal factors: Access is more
important than ownership
• Younger generation, or saddled by debt, are
realizing access to goods is better than
owning them.
• Population density and many global cultures
are accustomed to sharing.
• It means, people don’t need to buy and own
things to get what they need.

Jeremiah Owyang
Societal factors: Access is more
important than ownership
• Younger generation, or saddled by debt, are
realizing access to goods is better than
owning them.
• Population density and many global cultures
are accustomed to sharing.
• It means, people don’t need to buy and own
things to get what they need.

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