#HashtagsThatWork

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Presentation of Hashtags that work at #iSummit 2013 by Jennifer Wakefield, APR (@JenWakefield), Vice President of Marketing and Communications, Metro Orlando Economic Development Commission (@MetroOrlandoEDC). Cites #WhyOrlando campaign.

Business News & Politics

#HashtagsThatWork
Jennifer Wakefield, APR Metro Orlando EDC
@JenWakefield @MetroOrlandoEDC

#ProperHashing
 Don’t #hashtag just to #hashtag; have a purpose
 If marketing with #hashtags, use them regularly
 Make the #hashtag easy to understand
 Post relevant content
 Review analytics of what works and tweak
 Find your influencers

#BestHashing
 Get to know your influencers – on and offline
 Explain the use and reason
 Provide examples
 Keep in contact with influencers…not just via
social media
 #Hashswag

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