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Counting is Easy, Measuring is 
Hard 
MVP Jen Stirrup 
SQLSaturday 323 – Paris 2014
Sponsors Gold 
SQLSaturday 323 – Paris 2014
Sponsors Silver et Bronze 
SQLSaturday 323 – Paris 2014
What gets measured, gets managed. 
 What can’t be measured, can’t be managed… 
 Peter Drucker’s sentiment was more subtl...
What gets measured, gets managed. 
 We need measured measurement 
SQLSaturday 323 – Paris 2014 
5
Sabermetrics 
SQLSaturday 323 – Paris 2014 
6
What is a Dashboard? 
A visual display 
of 
the most important information needed 
to achieve one or more objectives 
that...
What do we actually want to do? 
 Dispel myths and replace with the truth. 
 Start addressing problems 
 Answer real qu...
What don’t we want to do? 
 Let’s take a look…. 
• Go to Bing 
• Type in Dashboards 
• Go to Images 
SQLSaturday 323 – Pa...
Designing a dashboard 
SQLSaturday 323 – Paris 2014 
1
Guidelines for good dashboards 
 Two different objectives: 
 Exploratory dashboards 
 Presentation dashboards 
SQLSatur...
How do you know what chart to choose? 
(Credit: Andrew Abela) 
SQLSaturday 323 – Paris 2014 
1
How do you know what chart to choose? 
(Credit: Andrew Abela) 
SQLSaturday 323 – Paris 2014 
1
How do you make your chosen chart look 
better? 
• Have a clear background 
• Make format gridlines disappear, or very lig...
About the Data 
 Primary completion rate, total (% of 
relevant age group) 
 
Mortality rate, under-5 (per 1,000 live 
b...
SQLSaturday 323 – Paris 2014
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Counting is easy, Measuring is Hard! Dashboard Design

Dashboard Design, Power BI, Excel, Business Intelligence, Data Vsualisation

Counting is easy, Measuring is Hard! Dashboard Design

  1. 1. Counting is Easy, Measuring is Hard MVP Jen Stirrup SQLSaturday 323 – Paris 2014
  2. 2. Sponsors Gold SQLSaturday 323 – Paris 2014
  3. 3. Sponsors Silver et Bronze SQLSaturday 323 – Paris 2014
  4. 4. What gets measured, gets managed.  What can’t be measured, can’t be managed…  Peter Drucker’s sentiment was more subtle than that..  Don’t assume what’s measured is what is important  Some things are measured that should not be SQLSaturday 323 – Paris 2014 4
  5. 5. What gets measured, gets managed.  We need measured measurement SQLSaturday 323 – Paris 2014 5
  6. 6. Sabermetrics SQLSaturday 323 – Paris 2014 6
  7. 7. What is a Dashboard? A visual display of the most important information needed to achieve one or more objectives that has been consolidated on a single computer screen so it can be monitored and understood at a glance SQLSaturday 323 – Paris 2014 7
  8. 8. What do we actually want to do?  Dispel myths and replace with the truth.  Start addressing problems  Answer real questions that generate further questions  Go straight to the truth.  Energize: nobody gets excited about a page of numbers in a meeting! SQLSaturday 323 – Paris 2014 8
  9. 9. What don’t we want to do?  Let’s take a look…. • Go to Bing • Type in Dashboards • Go to Images SQLSaturday 323 – Paris 2014 9
  10. 10. Designing a dashboard SQLSaturday 323 – Paris 2014 1
  11. 11. Guidelines for good dashboards  Two different objectives:  Exploratory dashboards  Presentation dashboards SQLSaturday 323 – Paris 2014 1
  12. 12. How do you know what chart to choose? (Credit: Andrew Abela) SQLSaturday 323 – Paris 2014 1
  13. 13. How do you know what chart to choose? (Credit: Andrew Abela) SQLSaturday 323 – Paris 2014 1
  14. 14. How do you make your chosen chart look better? • Have a clear background • Make format gridlines disappear, or very light gray • Legends identify series; Excel offers a number of placements. However, legend is best moved inside the plot area • Chart templates • Creating a Reporting Service Report Template – put your template RDL here: C:Program FilesMicrosoft Visual Studio 9.0Common7IDEPrivateAssembliesProjectItemsReportProject • Creating templates in Excel – custom chart styles can be stored in XLUSRGAL.XLS which is in C:Documents and Settings"user name"Application DataMicrosoftExcel • Be careful setting this as a default chart! Setting scatterplot as a default chart can prevent you producing Pivot Charts. If you use these often, better to set Factor Plot as a default SQLSaturday 323 – Paris 2014 1
  15. 15. About the Data  Primary completion rate, total (% of relevant age group)  Mortality rate, under-5 (per 1,000 live births)  SQLSaturday 323 – Paris 2014 1
  16. 16. SQLSaturday 323 – Paris 2014
  • dmccarthy104

    Mar. 18, 2015
  • pgeiger

    Oct. 3, 2014
  • robbieboardman

    Sep. 20, 2014
  • TracyAllisonAltman

    Sep. 13, 2014
  • DavidN929

    Sep. 13, 2014

Dashboard Design, Power BI, Excel, Business Intelligence, Data Vsualisation

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