The document outlines Joseph Campbell's model of the hero's journey, which describes the typical stages of a mythological hero's adventure: receiving a call to adventure, meeting a mentor, crossing a threshold into an unknown world, facing trials and transformations, and returning home with experience. It also discusses the four stages of learning: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence.

2. ART COMMERCE

3. A B C

4. HOW THE BRAIN HARDWIRES
COUNTRY ROAD > FREEWAY

5. Values
Emotions
Strengths
3 AREAS TO
KNOW THYSELF

6. Call To Adventure
Meet MentorRestore Order
Take New Place
DEATH + REBIRTH
REVELATION
THRESHOLDRETURN
Tests + Trials
Allies + EnemiesTransformation
Atonement
UNKNOWN WORLD
KNOWN WORLD
HERO BEGINS
The Hero’s
Journey
Copyright © The Creative Executive 2014; adapted from Joseph Campbell’s hero’s journey, as described in his book The Hero with a Thousand Faces, 1949.

7. Stages of Learning
UNCONSCIOUS COMPETENCE
We know it so well that it’s hardwired
CONSCIOUS COMPETENCE
We know that we know
CONSCIOUS INCOMPETENCE
We know what we don’t know
UNCONSCIOUS INCOMPETENCE
We don’t know what we don’t know