I created this for a talk I gave at an IBM/InformationWeek event in June 2013. The real content was in my talk, but this is the structure and does reveal a point of view.

1. © 2013 IBM Corporation
Jennifer Okimoto – Associate Partner
06/06/2013
The Social Business Pay-off
What are organizations doing and learning?

2. © 2013 IBM Corporation
Building a smarter planet
Charlie Chaplin’s Modern Times was released in 1936

3. © 2013 IBM Corporation
Building a smarter planet
“The Knowledge-based Economy” was coined in 1996
Sources: km4meu.wordpress.com, f2.washington.edu, teriflynn.wordpress.com, www.worldofstock.com, real.dctc.edu, www.bloomberg.com, www.theworkathomewoman.com , allhonesty.com,
footage.shutterstock.com

4. © 2013 IBM Corporation
Building a smarter planet
As the world of work has changed, we know our knowledge
challenges have increased
–Email has become the default horizontal collaboration tool
–Documents that are harvested or stored, lack context
–Explanations, insight and decisions from meetings and
phone conversations are locked in people’s notebooks,
hard drives and heads
–Locked up knowledge and expertise creates “key man risk”
situations
–People and teams recreate the wheel over and over again
–The proliferation of collaboration tools and technologies
create knowledge islands across the enterprise

5. © 2013 IBM Corporation
Building a smarter planet
If Social Business is the answer….
Many people and organizations don’t
understand the question

6. © 2013 IBM Corporation
Building a smarter planet
A Social Business…
–is open and transparent, and people “work aloud”
–is collaborative
–requires individual will and skill
–bridges strategy and adoption with clear patterns and use
cases
–builds a culture of desired behaviors and practices
–engages people across historical silos and ecosystems
–considers personal, group, enterprise value

7. © 2013 IBM Corporation
Building a smarter planet
The new production line?
Moving from ad hoc to productive

8. © 2013 IBM Corporation
Building a smarter planet
It’s not bottoms up organic, it’s not a tops down forced march…
Source: www.highstepmarching.com