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Social Integration - Social Recruiting Summit 2010

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Jenny DeVaughn
Jenny DeVaughn

In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing” – it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results? Jenny DeVaughn presents best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy – complete with case studies that highlight the framework and processes that lead to success. Social Recruiting Summit at Best Buy 2010

TechnologyBusiness
1 of 30
Social Integration Jenny DeVaughn Director, Social Strategy Bernard HODES Group jdevaughn@hodes.com Twitter: @jennydevaughn
Agenda ,[object Object]
Social Recruiting Strategies
Employer Branding Tools
Social Integration ROI
Case Study and Metrics – UnitedHealth Group - Heather Polivka, Director of Employment Marketing
5,741 population in my hometown 20,230 1st Level Connections on LinkedIn Relationship Currency
Smile and Dial
With Appreciation
Global Fortune 100
More people have a mobile phone than an internet- connected computer.
300K+ new users daily 50% of active users log on daily for 55 minutes 65 million+ ~50% outside U.S.
113+ million users worldwide 24 hours of video uploaded each minute 500K+ users with 15.5+ million checkins
Centralized RecruitingSocial recruiting strategy completely managed by recruiters Not scalable Employee-CentricFull-spectrum approach Exponentially increases organization’s visibility Employees as the agents under the direction/influence of HR/recruiting Talent CommunityVariation of #2 with a longer-term focus Build connections and relationships based on professional learning/development All constituents participate, share and add value Strategy
Less is more when more is no good. - Frank Lloyd Wright
Content Strategy
Social Career Website
Portable Networks
One-on-One Conversation
Location, location, location
In Case of an Emergency
SEO Influence
Listening & Assessment Strategy: Elements,Ambassadors, Content & Assets Goals & ROI Participation & Integration Monitoring & Optimization Guidelines & Training
Client Case Study UnitedHealth Group Heather Polivka Director of Employment Marketing
Evaluate Obstacles
Discuss Game Plan

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Social Integration - Social Recruiting Summit 2010