The Science of Building Community

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Presented at Interactivity Digital, in South Beach, Florida. This was part of a panel discussing how to use Social to build community.

Tecnologia Educação

The Science of Building
Community
By Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita

I’M MUCH
MORE
INTERESTING
ON THE
INTERNET

Advocates,
Influencers,
Prospective Clients
1. Find Your People

Followerwonk
@jennita #ID2013
Search what people say
about themselves

Followerwonk
@jennita #ID2013
By hovering over a name, you get more info about the person’s engagement, how often they tweet with
URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out
content, or actually engages with their followers.

Followerwonk
@jennita #ID2013
Compare Users to findsimilar followers

1. Find Your People
2. Find Their Interests/Passions

Rapportive
@jennita #ID2013
Jackpot baby!

@jennita #ID2013
What types of questions
do they ask/answer

Advanced Searches
@jennita #ID2013
What do they pin??

1.  Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About

Community Content Curation
@jennita #ID2013
http://www.seomoz.org/webinars/social-content-curation

Twitter Lists
@jennita #ID2013
They *are* good for
something!

1.  Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage

@jennita #ID2013
Schedule tweets +
Review Analytics

@jennita #ID2013
Connects to the apps
you’re already using

@jennita #ID2013
Content Roundup
Create an email
Write a post
Make a video

@jennita #ID2013
Promoting them = them
promoting you

Talk about what *they* care about
@jennita #ID2013

1.  Find Your People
2. Find Their Interests/Passions
3. What Do They Talk About?
4. Now, Engage
5. Test, Test, Test

Facebook Insights
@jennita #ID2013
Top engagement
from “fun” posts
Fun posts
Content

Review the Data
@jennita #ID2013
http://danzarrella.com/infographic-exclamation-
points-get-more-retweets-but-fewer-clicks.html

Jennifer Sable Lopez
Director of Community at SEOmoz
@jennita
jen@seomoz.org
Thank You

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The Science of Building Community

1. The Science of Building Community By Jennifer Sable Lopez Director of Community at SEOmoz @jennita

2. I’M MUCH MORE INTERESTING ON THE INTERNET

3. You’re ready to be interested. 5 Steps.

4. 1. Find Your People

5. Advocates, Influencers, Prospective Clients 1. Find Your People

6. Followerwonk @jennita #ID2013 Search what people say about themselves

7. Followerwonk @jennita #ID2013 By hovering over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.

8. Followerwonk @jennita #ID2013 Compare Users to findsimilar followers

9. Followerwonk @jennita #ID2013

10. Twitter Search @jennita #ID2013

11. Google+ Search @jennita #ID2013

12. Pinterest @jennita #ID2013

13. @jennita #ID2013

14. 1. Find Your People 2. Find Their Interests/Passions

15. Rapportive @jennita #ID2013 Jackpot baby!

16. @jennita #ID2013 What types of questions do they ask/answer

17. Advanced Searches @jennita #ID2013 What do they pin??

18. 1.  Find Your People 2. Find Their Interests/Passions 3. What Do They Talk About

19. Community Content Curation @jennita #ID2013 http://www.seomoz.org/webinars/social-content-curation