The Science of Building Community
By Jennifer Sable Lopez Director of Community at SEOmoz @jennita

I’M MUCH MORE INTERESTING ON
THE INTERNET

You’re ready to be interested.
5 Steps.

1. Find Your People

Advocates, Influencers, Prospective Clients 1.
Find Your People

Followerwonk @jennita #ID2013 Search what
people say about themselves

Followerwonk @jennita #ID2013 By hovering
over a name, you get more info about the person’s engagement, how often they tweet with URLs, as well as their retweets. This is an excellent way to see if they’re someone who just spits out content, or actually engages with their followers.

Followerwonk @jennita #ID2013 Compare Users
to findsimilar followers

Followerwonk
@jennita #ID2013

Twitter Search
@jennita #ID2013

Google+ Search
@jennita #ID2013

Pinterest
@jennita #ID2013

@jennita #ID2013

1. Find Your People 2.
Find Their Interests/Passions

Rapportive
@jennita #ID2013
Jackpot baby!

@jennita #ID2013 What types of
questions do they ask/answer

Advanced Searches @jennita #ID2013 What
do they pin??

1. Find Your People 2.
Find Their Interests/Passions 3. What Do They Talk About

Community Content Curation @jennita #ID2013
http://www.seomoz.org/webinars/social-content-curation

Topsy
@jennita #ID2013

LinkedIn Today
@jennita #ID2013

Rowfeeder
@jennita #ID2013

Rowfeeder
@jennita #ID2013

Rowfeeder
@jennita #ID2013

Twitter Lists @jennita #ID2013 They
*are* good for something!

1. Find Your People 2.
Find Their Interests/Passions 3. What Do They Talk About? 4. Now, Engage

@jennita #ID2013 Schedule tweets +
Review Analytics

@jennita #ID2013 Connects to the
apps you’re already using

@jennita #ID2013 Content Roundup Create
an email Write a post Make a video

@jennita #ID2013 Promoting them =
them promoting you

Talk about what *they* care
about @jennita #ID2013

And what *they* love @jennita
#ID2013

1. Find Your People 2.
Find Their Interests/Passions 3. What Do They Talk About? 4. Now, Engage 5. Test, Test, Test

Bitly links
@jennita #ID2013

Google+ Ripples
@jennita #ID2013

Google+ Ripples
@jennita #ID2013

Facebook Insights @jennita #ID2013 Top
engagement from “fun” posts Fun posts Content

Start With A Question @jennita
#ID2013

Review the Data @jennita #ID2013
http://danzarrella.com/infographic-exclamation- points-get-more-retweets-but-fewer-clicks.html

Continually try new things.

Show you’re interested.

Jennifer Sable Lopez Director of
Community at SEOmoz @jennita jen@seomoz.org Thank You