These slides are from an enterprise workshop with social psychology postgraduates at the British Psychological Society's Social Psychology Section Annual Conference at the University of St Andrews, 2012. In the workshop, there were some great entrepreneurial ideas & some very interesting discussions about the compatibility of psychology and enterprise. We might even produce a summary of those discussions - watch this space:)

1. Workshop: An enterprising future
for social psychology
postgraduates
Jenna Condie | j.m.condie@salford.ac.uk
@jennacondie

2. About this workshop:
Myth Busting
&
Context Setting

3. About this workshop:
Entrepreneurial
Social
Psychology

4. About this workshop:
You

5. The aim is to grow!
Danger Zone
Growth Zone
Comfort
Zone
Growth Zone

6. What is enterprise?
Image: http://www.flickr.com/photos/paulcross/6949154497/sizes/m/in/photostream/
What are the key characteristics
of a successful entrepreneur?

7. n. An undertaking; something projected and
Image: http://www.flickr.com/photos/globevisions/5555881014/sizes/m/in/photostream/
attempted; particularly, an undertaking of some
importance, or one requiring boldness, energy,
or perseverance.
n. An adventurous and enterprising spirit;
disposition or readiness to engage in
undertakings of difficulty, risk, or danger, or
which require boldness, promptness, and
energy.
Sound familiar?

8. v. To undertake; attempt to perform or bring about.
Image: http://www.flickr.com/photos/globevisions/5555881014/sizes/m/in/photostream/
v. To essay; venture upon.
v. To give reception to; entertain.
v. To attack, as with a malady; overcome.
v. To surround; circumstance.
v. To engage in an undertaking; essay; venture.
Sound familiar?

9. Image: http://www.flickr.com/photos/worldmarch/4171369932/sizes/m/in/photostream/
debate
learned
Enterprise as
Born or made

10. Enterprising psychologists are
everywhere!

13. Image: http://www.flickr.com/photos/teegardin/5537894072/sizes/m/in/photostream/
terms in psychology?
What terms do we talk in?
Just not adopting ‘enterprise’

14. Image: http://www.flickr.com/photos/53771866@N05/6165902218/sizes/m/in/photostream/
Collaboration

15. Image: Dan Zan (Flickr)
Innovation

16. Image: http://www.flickr.com/photos/njsouthall/5880919002/sizes/m/in/photostream/

17. Image: http://www.flickr.com/photos/lilahpops/2594162121/sizes/m/in/photostream/
Social Change

18. Social Enterprise

19. Knowledge exchange/transfer

20. Some Teamwork
Ideas generation
- One you already have,
- One you come up with together,
- Or an idea for a new mobile phone app.

21. The Spider: Developing your
ideas
1. What is it? (e.g. product, service, training)
2. Who is it for? (target market)
3. Purpose - why is it needed/wanted?
4. What are the potential revenue streams?
5. What do you need? (e.g. funding, contacts)
6. Who/what is your competition? Who could
you collaborate with?
7. Who are your team? Why are they a part of
it?
8. Any links with teaching, learning and/or
research?

22. Third Stream
Link: http://www.hepi.ac.uk/files/Developmentofthirdstreamfunding-SachiHatakenaka.pdf
“…As institutions delve further into these
[enterprise] activities, it has become clear
that most third stream activities have (and
should have) strong linkages with
teaching and/or research, and that it is
important to emphasize synergy and
integration sooner rather than later.”
(Hatakenaka, 2005, p. 8)
Entrepreneurial Culture

23. Image: http://www.flickr.com/photos/canvy/2486536766/sizes/m/in/photostream/
Academia is an industry

24. Image: http://www.flickr.com/photos/esoteric_13/4766415300/sizes/m/in/photostream/
We must
How many PhDs…too many!
stand out!

25. Image: http://www.flickr.com/photos/klearchos/3824371065/sizes/m/in/photostream/
Drucker
future is to create it’ Peter
‘The best way to predict the

26. Image: http://www.flickr.com/photos/scottod/4541233000/sizes/m/in/photostream/
play
move,
game.
Make
your
the

27. Competitiveness
NW enterprise school 2010

28. In Dragon’s Den Style!
The PsychUK funding council has
grants of up to £20k available. You
need one to get your idea off the
ground.
Prepare your pitch for the judging
panel.

29. http://www.flickr.com/photos/endymion120/5504456152/sizes/m/in/photostream/
60 seconds
Your enterprise in
Elevator Pitch for the Grant

30. The importance of networks
Image: http://www.flickr.com/photos/zigazou76/7188845483/sizes/m/in/photostream/
“Tell everyone what you want to do
and someone will want to help you
do it” W. Clement Stone

31. REDS guide to networking
Available to download: www.slideshare.net/salfordpgrs/reds-
guide-to-networking

32. Image: http://www.flickr.com/photos/fredcavazza/2564571564/sizes/m/in/photostream/

33. Mini-strategy
- 5 things I will do in the short term
- 3 strategic moves I will make
- What I will have achieved by this time
next year.

34. If you are comfortable, you are
not enterprising
Danger Zone
Growth Zone
Comfort
Zone
Growth Zone

35. Workshop: An enterprising future
for social psychology
postgraduates
Jenna Condie | j.m.condie@salford.ac.uk
@jennacondie