Pro Kev

Crack the cricketing market… Jeni Allsopp Andrew Alty Hattie Camp Jonny Coxon Emma Haworth Rob Norris Arnes Pobric Luke Presswell Carolyn Reid Mathew Stone

If only padding up… ,[object Object],… was this easy!

Nike “…inspiration and innovation…” ,[object Object],[object Object],[object Object],Manoeuvre into the gap in the market

Product idea ,[object Object],[object Object],Pro Kev Body Protector Incorporating one of Nike’s most famous products - Nike Pro - with an exciting twist

Product Design ,[object Object],[object Object],[object Object],[object Object],Right-hand batsman

Design specifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kevlar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most suitable product to use would be Kevlar ® Comfort XLT ™ or Kevlar ® KM2 ®

Logo ,[object Object],[object Object],[object Object]

Is there a market for Pro Kev ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],Pro Kev has the capacity to lead professional cricketers into a new era in protection

Thoughts from county sides David Mercer, Bedfordshire CC “ … players do complain of bulkiness of current padding out there… ” Joe Skinner, Cornwall CC “ … players want to be able to play with ease and comfort… ” Mike Bailey, Gloucestershire CC “ … all players feel confident in their game when they feel protected… ”

Thoughts from ECB ,[object Object],[object Object],“ Yes, we agree that there is potential for the protective item you mention ... ”

Testing of product ,[object Object],[object Object],[object Object],[object Object]

Flexibility ,[object Object],[object Object],[object Object]

Breathability ,[object Object],[object Object],[object Object]

Suggested Communications Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],http:// www.youtube.com/watch?v =EGOSZa0fg8Y

Proposal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ProKev for 10% of profits for 10 years from launch date

Opportunities for Growth NEW PRODUCT DEVELOPMENT MATURITY SATURATION DECLINE GROWTH INTRODUCTION S A L E S T I M E 6 months to 1 year 2 years 2 to 3 years 1 year 1 year

Sustainability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Nike has arrived at the crease “… inspiration and innovation…”

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pro Kev

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