1. How did you use media technologies
in the construction and
research, planning and evaluation
stages?

2. Technologies I used...
• Pen & paper • Slideshare
• SurveyMonkey • blogger
• Facebook • Google Maps
• Brothersoft • Camera
• Mobile phone • SD card
• YouTube • Photoshop
• Google images • Final Cut Pro
• Computer • Memory stick
• PowerPoint • Mac book
• Scanner

3. Research
In the research stages we started off with pen and paper, we got together as a
group and we brainstormed potential songs and genres. We didn’t use any
media technologies at this stage.
For the music video research, we used YouTube to look up videos of the same
genre as our song. We researched the conventions of the videos and
looked at pages about the band and the type of music, this gave us more of
an idea of what the band’s attitude was like. We produced an analysis of
different music videos and then we could get some ideas for our own
video.
We used Google images to research digipaks and magazine adverts. We tried
to research ones that were related to The King Blues so we could see what
the conventions were. We analysed these and put all of our analysis's
together to find the conventions and use them in our ancillary products.

4. To get our audience research we produced a survey on SurveyMonkey and
distributed it on forums about The King Blues, ska-punk
forums, facebook and music magazine websites. We put them on these
because the type of people that use these are those who will like a
music video of our chosen genre. It is much easier to make a survey on
the internet and getting people to fill it in online than using
paper, distributing them and collecting all the results manually.
SurveyMonkey collects all the data and figures automatically which is
very effective when there is a large number of results to collect.
We made a questionnaire and asked people it and recorded them. We used
a mobile phone to record their answers. To convert the file to a suitable
one for the blog we used the software ‘Brothersoft’.
All the information and research we collected we put on a blog using the
website Blogger. All the work for the coursework is submitted though
Blogger. This is useful because it means we can submit all our work
electronically and update it when we need to. This is an easier way
because it’s simple to put a video on it, which is the main product.

5. Planning
Once we got our idea and knew what we were going to do for
the video, we needed to storyboard it. We made a storyboard
using pen & paper and then scanned them.
We made a slideshow of the storyboard
so that we could electronically include it
in our blog on blogger. We used
slideshare to make the slideshow.

6. Once we had decided where we wanted to film
some of the video, I went on Google maps and
got some screen shots of potential locations
that we could use in the video. We then
uploaded these screen shots to the blog.

7. Production
The main technology we used in the production of the music
video was a camera. We used a canon 600D and a tripod.
The camera we used made the video very high quality. We
used it to zoom in and out and to focus on different things
throughout the video. We also used this camera to take
photos for the digipak and the advert.

8. When we had shot all of the footage the next stage was editing. We
converted the files so that we could edit on a Mac book. We used an SD
card because that’s where all of the footage was stored, it was easy to
transfer the files on to a Mac book. At the beginning of the editing
stage, none of our group had used a Mac book before so we found
difficulty in doing some of the editing.
We used the program Final Cut Pro to do the editing. Using this software, we
could cut shots, pick out the ones we wanted to use, put them in
order, and add any effects we wanted. We used the saturation tool so that
we could show a difference in the colour of the two halves of the video.

9. When the music video was
completed, we uploaded it to
YouTube. Then it was in video
form and we could upload it to
our blogs.
To produce the digipak and advert we used Photoshop. We took the
photos using the same camera that we used to shoot the video
(canon 600D). We them imported the photos to Photoshop. We used
this software last year so we all knew how to use it. We used the
same text that The King Blues use on their products, we downloaded
it from a website and then used it on the digipak and advert.
Photoshop was an effective program to use because it’s easy to
move/change text and images.