Seminar summary Berlin

1. Jusfel Fernandez
BSP Seminars

2. How To Do Business With Berliners?
• Everything is not as it seems
• Iceberg Model: Underlying cultural values and contexts exist and cannot be
seen
By:
Michel Bahles

3. How To Do Business With Berliners?
• Be on time
• Short small-talk
• Preparation is key
• Deal with business seriously
• Work logically and with structure
• Create trust
• Be true to your word

4. Entrepreneurial Hotspot: Berlin
• Ex-mayor on Berlin: Arm aber sexy..
• Western investments concentrated in the West
• Frankfurt am Main
• Baden-Württemberg
• Münich
• …
• Cultural diverse where different ideologies meet
• Abundance of talents
• Low cost of living: attractive to start-ups

5. Entrepreneurial Hotspot: Berlin
• Teekampagne
• Largest tea importer in Germany
• Simpler supply chain

6. Political System of Germany
• Federalism
• Social Market Economy
• East vs. West
• Unemployment: higher in East
• Population: less in East
• Most companies are based in the West

7. Political System of Germany
• Quick Facts:
• Over 2500 internet start-ups in Berlin
• Groupon
• Soundcloud
• ..
• West financially supports East since the fall of the Soviet Union
• Plan: Until 2020
• Germany is the largest consumer of energy

8. Political System of Germany
• Challenges
• Pressure on welfare system
• Shrinking population
• Surge in migration