See related blog post: http://jeffzelaya.com/3-ways-to-diversity-success-advertising/ Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish Diversity Success.

1. Diversity and Advertising

2. Why Diversity?

6. How many countries have a McDonald’s?

7. People respond to advertising that is
relevant.
Everything else is spam.

9. Diversity Failure

15. Pop Chips Fail

17. 3 Ways To Diversity Success

18. “I have a theory that the best ads come from
personal experience. Some of the good ones I
have done have really come out of the real
experience of my life, and somehow this has
come over as true and valid and persuasive.”
David Ogilvy

19. 1) Hire Diversity

22. www.passion4advertising.com

23. 2) Clearly Define Values
and Stand by Them

24. “Fair and Square Everyday”

26. 3) Know your Audience

27. Websites
Social Networks
Forums
TV Channels
Mobile
Locations
Radio Stations
Magazines

28. Source: eMarketer

31. Thank You!
Connect with me:
jeffzelaya@gmail.com
http://jeffzelaya.com
@JeffZelaya