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Using Facebook For Business: Getting Started With Pages, Engagement and Measurement
1. Using Facebook For Business Florida Direct Marketing Association May 20, 2010 Jeff Yaniga – Destination Rx – http://www.drx.com Jason Peck – eWayDirect – www.ewaydirect.com
2. What We’ll Cover What do YOU want to learn? Plus.. Setting up a Facebook page for your business Tips for effectively leveraging your page Examples of companies doing it well What you should know about the FB Open Graph API What you should know about privacy on FB
3. Why Facebook 400 million+ people (over 100 million in US) 2nd most popular website behind Google Great tool for connecting people Fastest growing demographic? Women 55+ 60% of Facebook fans and 79% of Twitter followers are more likely to recommend certain brands since becoming a fan or follower.
4. Business Goals for Facebook Get Found Test Ideas Engage Audience Promote content you’ve created
11. Install Applications Networked Blogs – publishes your blog to your page and to fans’ news feeds Events – if you have online events (webinars) or offline events, this create events for them YouTube for Pages Twitter for Pages Static FBML – Enables you to create and customize own tab
20. How To Measure Insights (link on left for page admins) Interactions, Interactions per post, comments, likes Number of fans, number of page views Still, pretty limited Custom tracking links Google analytics
21. FB Open Graph API Registration – Login with faces Data collection user ID, name, email, gender, birthday, current city, profile picture URL, and the user IDs of the user’s friends who have also connected with the application. Like button Activity Feed/Recommendations
23. Privacy on Facebook Be careful what you share Additional reading: How to manage privacy in 2 mins - http://holykaw.alltop.com/how-to-manage-your-facebook-privacy-in-2-minu