1.
Google Analytics 101: Tips for
Becoming a Better Blogger
By
Jeff
Sauer
–
@jeffaly/cs

2.
Your Google Analytics Guide
Jeff
Sauer
Marke/ng
and
Travel
Blogger
Vice
President
Three
Deep
Marke/ng
St.
Paul,
MN,
USA
2
Interested
in
Google
Analy/cs
Training?
Learn
More:
bit.ly/request-­‐ga-­‐training

3.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
About Jeff Sauer
• Vice
President
at
Three
Deep
Marke/ng
in
St.
Paul,
MN
• Google
Analy/cs
Cer/fied
Partner
since
2009
• Have
been
blogging
since
2000
• Named
2012
CIO
of
the
Year
by
the
Minneapolis/St.
Paul
Business
Journal
• Three
Deep
was
an
Inc.
5000
Fast
Growing
Company
Award
in
2010,
2011,
2012
&
2013
• Board
Member
for
MIMA
and
MnSearch

4.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
My Two Blogs
h^p://www.jeffaly/cs.com
h^p://www.jeffse^er.com

5.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
And Yes… I took that Cover Photo

6.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Let’s Talk about Google Analytics

7.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Google Analytics is Like Othello

8.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Google Analytics is Like Othello
A Second to Learn
Years to Master

9.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
A Mile Wide and a Mile Deep
Download:
h8p://www.jeffaly<cs.com/google-­‐analy<cs-­‐guide/

10.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
What You Will Experience Today

11.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Don’t Worry

12.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
45 Minutes to Learn…
How
to
Create
a
Google
Analy/cs
Account
Ge_ng
Clean
Data
for
Your
Website
Ge_ng
Google
Analy/cs
Code
On
Your
Site
Se_ng
Goals
to
Measure
Website
Success

13.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
45 Minutes to Learn…
Tracking
Social
Media
Ac/vity
on
Your
Site
Installing
Custom
Dashboards
for
Bloggers
Tracking
Search
Results
and
SEO
Efforts
Learning
What
Content
is
Performing
Best

14.
CREATING A GOOGLE ANALYTICS
ACCOUNT

15.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Creating a Google Analytics Account
Sign
up
at
h8p://www.google.com/analy<cs

16.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Get the Code For Your Site

17.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Getting the Right Code
Choose
Web
Site

18.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Universal Analytics
Choose
Universal
Analy/cs
for
New
Websites

19.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Classic Analytics
Choose
Classic
Analy/cs
for
Exis/ng
Websites

20.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Choose Data Sharing Settings

21.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Recommended Settings
Recommended

22.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Optional Setting for Benchmarking
Recommended
Benchmark
Other
Blogs

23.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Get the Code
Copy
This
Sec/on
and
Paste
into
a
TXT
File

24.
PLACING GOOGLE ANALYTICS ON
YOUR SITE

25.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Several Methods for Adding GA
You
Can
Put
the
Code
In
Your
Template
WordPress
Blogs
can
use
Yoast
GA
plugin
Add
Google
Analy/cs
in
Your
Theme
Se_ngs

26.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Add Code to Your Template File
Add
to
Header.php
File

27.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Configuring GA in Your Theme
Configure
in
Theme
Se_ngs

28.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Using a Plugin for WordPress
Yoast
WordPress
Plugin
for
GA
Download:
h8p://yoast.com/wordpress/google-­‐analy<cs/

29.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Jeffalytics Recommendation
Don’t
Be
a
Hero,
Use
a
Plugin!

30.
GETTING CLEAN DATA ON YOUR
WEBSITE

31.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Don’t be Fooled By Your Traffic
Your
Actual
Traffic
How
You
Think
About
Your
Traffic

32.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Stop Tracking Yourself

33.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Discover Your IP
Go
To
h8p://www.wha<smyip.com
to
learn
Your
IP
Address

34.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Filter Your IP in Google Analytics

35.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Create a New Filter

36.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Enter Your IP Address

37.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Or… Use a Plugin

38.
SETTING GOALS FOR YOUR
WEBSITE

39.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Set Strategic Goals
Macro
Goals
(Affiliate
Clicks,
AdSense,
Sales)
Macro
Goals
=
Top
Line
Revenue
Micro
Goals
(Downloads,
Time
on
Site,
Video
Views,
etc.)
Micro
Goals
=
Engaged
Visitors
Configure
your
goals
in
Google
Analy/cs
se_ngs
You
can
set
up
to
20
goals!

40.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Goals in Google Analytics

41.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Choose How to Track Goal

42.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Enter Goal Details

43.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Caution with Goals
Assigning
a
Goal
Value
to
Revenue
Related
Goals
is
Highly
Recommended
Mul/ple
Goals
May
Create
Unrealis/c
Revenue
$
in
Reports

44.
ANALYZE CONTENT
PERFORMANCE

45.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
What Content is Performing Best?

46.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Average Time on Page
Average
Time
on
Page
Indicates
How
Long
Visitors
are
Engaging
with
Content
Generally,
more
/me
is
be^er

47.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Average Time on Page
Bounce
Rate
Shows
the
Percentage
of
Visitors
That
Leave
Your
Site
Having
Only
Viewed
This
One
Page
Lower
is
be^er
(but
can
be
misleading)

48.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Average Time on Page
Page
Value
Indicates
the
Rela/ve
Value
This
Page
Contributed
to
Your
Goals
Goals
Must
be
Configured
to
Work

49.
TRACKING SEO RESULTS IN
GOOGLE ANALYTICS

50.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Organic Search Report

51.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Organic Search Report
WTF?
88%
of
My
Search
Keywords
Are
Invisible

52.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Not Provided is a Real Nuisance
Learn
about
Not
Provided
Here:
h8p://www.notprovidedcount.com/

53.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Google Webmaster Tools
Fortunately,
Google
Webmaster
Tools
Gives
You
Some
Data
Back

54.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Google Webmaster Tools Reports

55.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Google Webmaster Tools Reports
Beau<ful
(and
Increasingly
More
Accurate)
Search
Data!

56.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Setting Up Google Webmaster Tools
Set
Up
Webmaster
Tools
Data
Sharing

57.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Edit Webmaster Tools Settings

58.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Select Webmaster Tools Property
Select
Your
Site
Save
Progress

59.
TRACK SOCIAL MEDIA ACTIVITY
ON YOUR SITE

60.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Social Media is All Around Us
Traffic
is
Driven
to
Our
Sites
Via
Social
Media
Google
Harvests
Ac/vity
from
Social
Data
Hub
Visitors
Interact
With
Social
Sharing
Bu^ons

61.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Measure Value of Social Traffic

62.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Track Interaction With Social Buttons
Select
Plugins
Under
Social
Then
Select
Social
Source
and
Ac/on

63.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Information from Data Hub Partners
Gain
Access
to
a
Wealth
of
Informa/on
from
Several
Social
Networks

64.
CUSTOM DASHBOARDS FOR
BLOGGERS

65.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Dashboards Pull it All Together
Great
Dashboard
for
Bloggers:
h8p://www.portent.com/blog/analy<cs/the-­‐blogger-­‐dashboard-­‐google-­‐analy<cs-­‐for-­‐writers.htm

66.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Do It Yourself Dashboards
Select
New
Dashboard

67.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Do It Yourself Dashboards
Blank
or
Pre-­‐Made
Op/ons

68.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Do It Yourself Dashboards
View
Your
Dashboard

69.
Jeff
Sauer
|
@jeffaly/cs
|
Google
Analy/cs
For
Bloggers
|
www.jeffaly/cs.com
Even Better: Trust the Experts
Google
Analy<cs
Solu<ons
Gallery:
h8ps://www.google.com/analy<cs/gallery/

70.
Thank You!
Jeff
Sauer
Marke/ng
and
Travel
Blogger
Vice
President
Three
Deep
Marke/ng
St.
Paul,
MN,
USA
70
Interested
in
Google
Analy/cs
Training?
Learn
More:
bit.ly/request-­‐ga-­‐training