The document discusses the benefits of maintaining a business blog. It provides reasons for having a blog such as improving SEO through frequent new content, increasing engagement by publishing interesting posts, establishing credibility as a thought leader, gaining customer feedback, and using the blog to feed content to social media channels. Specific benefits are outlined, such as blogs generating significantly more website traffic, leads, and indexed pages. Engagement tactics like videos, polls and infographics are recommended. Building credibility by being informative, honest and adding value is also covered.
How to Add a many2many Relational Field in Odoo 17
5 Reasons You Need A Blog
1. 8
a
FEEDs
SOCIAL MEDIA
Provides a steady stream
of content to publish to
your social media
properties
5
$
K
[
FIVE
(
IMPROVES
SEO
Content is king and a blog is the
perfect way to consistently add
new, fresh content to your site
To HAVE A
BLOG
S
Let’s come
& see
K
INCREASED
ENGAGEMENT
reasons
FEEDBACK
Customer feedback is key to
improving your ability to speak
to your audience and convert
them to leads
b
More time on site increases
chances of conversion
9
x
IMPROVED
CREDIBLITY
Establish yourself as a
thought leader and expert
2. The NUMBERS
according to HubSpot
g
w
55%
97%
more website
visitors
more inbound
links
COMPANIES
THAT
MAINTAIN
BLOGS
Generate
b
y
434%
88%
more indexed
pages
more leads
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www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
3. MORE NUMBERS
According to Hubspot & MarketingProfs
P
b
5x
4x
70%
Businesses that produce at
least 20 blog posts per
month generate over five
times more traffic than
those that produce less than
four per month.
Companies that blog at
least 20 times per month
generate four times more
leads than those without a
blog
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Something is better than
nothing. Businesses that
blog one to two times per
month generate 70% more
leads than companies that
don’t have a blog
www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
5. SEO BENEFITS
how a blog helps your organic search performance
H
BACKLINKS
Backlinks are simply links that direct
back to your blog from another
website. By posting relevant and
interesting content, people will link to
your blog posts and create backlinks
for you. A good amount of backlinks
for blogs are created through social
media.
CREATE NEW ENTRY POINTS
If you start a blog on your website and
write a new blog post every day for a
year, at the end of the year you'd have
365 more entry points for search
engines to find you and deliver your
school in search engine results.
FRESH CONTENT
New blog posts constantly refresh your
page content. While Google keeps the
specifics of its algorithms under wraps,
it's no secret that it calibrates its
search engine to bring back the most
relevant and updated results.
G
SEARCH ENGINE RESULTS
By writing blog posts relevant to your
industry, there is a greater chance that
the blog posts will show up more often
in the SERP’s, effectively bringing more
traffic to the blog and website.
www.ogleschool.edu
www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
7. INCREASING ENGAGEMENT
keeps prospects on your site
{
CAPITALIZE ON THE FORMAT
Blogs lend themselves to interesting content. Financial
Aid FAQ’s and program details can be a bit dry, but your
blog can take things up a notch. It’s a great place to post
video, quizzes, infographics & polls and other techniques
that encourage interaction with your site and brand.
EXTEND THE VISIT
Interesting and relevant posts will increase your average
time on site metrics. Increasing the prospects stay on
your site will increase your chances to convert that
prospect.
www.ogleschool.edu
www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
10. BUILDING CREDIBILITY
a blog is your vehicle to enhancing your credibility
V
]
(
BE INFORMATIVE
BE HONEST
ADD VALUE
A blog allows you to establish
your company as being
consistently knowledgeable.
Quality blog content will help
others begin to look to you as
an expert in your industry.
Honest and consistent
responses to comments on
your blog allows you to
display your commitment
to your audience and your
customer and establishes
you as a trust-worthy
source.
www.ogleschool.edu
www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
Whether you are helping
your audience save time or
providing career advice
your insight will build your
reputation and increase
your audience, your reach
and your brand loyalty.
11. (
FEEDBACK
Blogs provide opportunities for
customer feedback that can be
invaluable in taping into your
audience’s interests, questions and
concerns, allowing you to better
convert visitors to leads.
12. GENERATE FEEDBACK
blog comments – and commentors – are gold
One of the great features of blog posts is that they allow readers to leave a comment. This
conversation is invaluable. It can give you ideas for a new program, next blog post, a better
customer service process, or something else important to your school.
DISCOVER QUESTIONS
START CONVERSATIONs
Find out what questions your
audience has and answer them
for future prospects before
they have to ask
Start and engage in
conversations that generate
feedback . Use that feedback
to make improvements to your
site and processes.
www.ogleschool.edu
www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
ADDRESS DETRACTORS
Addressing criticism head-on
can be a great way to create
converts and display your
dedication to serving your
customers.
14. Feed your social media
direct your social media posts back to your blog
Make sure your posts are easily
shareable so that you can
leverage your visitors social
networks, but it is equally as
important to have the content
you share on your own social
networks originate from your
blog whenever possible. You
own your blog content, social
media platforms own your
social media posts. Use the
social networks to drive
exposure back to your
publishing platform rather than
using the social networks as a
publishing platform.
v
o
YOUR
BLOG
t
7
YOUTUBE
INSTAGRAM
PINTREST
ECT
www.ogleschool.edu
www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
15. ROUNDTABLE
1
Cover any general online
marketing questions or
any questions about
material covered in the
presentation
2
Review some of the most
common business
blogging mistake and
easy fixes for those
mistakes.
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www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
3
Marketing toolkit cheat
sheet. A list of some of
my favorite go-to tools
for testing, optimizing,
analyzing, saving time
and more.