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8


a

FEEDs
SOCIAL MEDIA
Provides a steady stream
of content to publish to
your social media
properties

5

$

K

[



FIVE

(

IMPROVES
SEO
Content is king and a blog is the
perfect way to consistently add
new, fresh content to your site

To HAVE A
BLOG


S

Let’s come
& see

K



INCREASED
ENGAGEMENT

reasons

FEEDBACK
Customer feedback is key to
improving your ability to speak
to your audience and convert
them to leads

b

More time on site increases
chances of conversion

9

x
IMPROVED
CREDIBLITY
Establish yourself as a
thought leader and expert
The NUMBERS
according to HubSpot

g

w

55%

97%

more website
visitors

more inbound
links

COMPANIES
THAT
MAINTAIN
BLOGS
Generate

b

y

434%

88%

more indexed
pages

more leads

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
MORE NUMBERS

According to Hubspot & MarketingProfs
  
 
  
 

  
 
  
 

  
 
  
 

P

b



5x

4x

70%

Businesses that produce at
least 20 blog posts per
month generate over five
times more traffic than
those that produce less than
four per month.

Companies that blog at
least 20 times per month
generate four times more
leads than those without a
blog

www.ogleschool.edu

Something is better than
nothing. Businesses that
blog one to two times per
month generate 70% more
leads than companies that
don’t have a blog

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
b

IMPROVES
SEO
Grow your site with fresh
content from your blog
SEO BENEFITS

how a blog helps your organic search performance
H



BACKLINKS
Backlinks are simply links that direct
back to your blog from another
website. By posting relevant and
interesting content, people will link to
your blog posts and create backlinks
for you. A good amount of backlinks
for blogs are created through social
media.



CREATE NEW ENTRY POINTS
If you start a blog on your website and
write a new blog post every day for a
year, at the end of the year you'd have
365 more entry points for search
engines to find you and deliver your
school in search engine results.

FRESH CONTENT
New blog posts constantly refresh your
page content. While Google keeps the
specifics of its algorithms under wraps,
it's no secret that it calibrates its
search engine to bring back the most
relevant and updated results.

G

SEARCH ENGINE RESULTS
By writing blog posts relevant to your
industry, there is a greater chance that
the blog posts will show up more often
in the SERP’s, effectively bringing more
traffic to the blog and website.

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
K
INCREASED
ENGAGEMENT
Publishing relevant and
interesting posts will result in
more time spent on increase
the likelihood of conversion
INCREASING ENGAGEMENT
keeps prospects on your site



{

CAPITALIZE ON THE FORMAT
Blogs lend themselves to interesting content. Financial
Aid FAQ’s and program details can be a bit dry, but your
blog can take things up a notch. It’s a great place to post
video, quizzes, infographics & polls and other techniques
that encourage interaction with your site and brand.

EXTEND THE VISIT
Interesting and relevant posts will increase your average
time on site metrics. Increasing the prospects stay on
your site will increase your chances to convert that
prospect.
www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
ENGAGING CONTENT
examples

Video Tutorials

Polls

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com

Infographics
x

IMPROVED
CREDIBILITY
Your commentary and blog posts can
position you as a thought leader and
expert, separating you from your
competitors.
BUILDING CREDIBILITY

a blog is your vehicle to enhancing your credibility

V

]

(

BE INFORMATIVE

BE HONEST

ADD VALUE

A blog allows you to establish
your company as being
consistently knowledgeable.
Quality blog content will help
others begin to look to you as
an expert in your industry.

Honest and consistent
responses to comments on
your blog allows you to
display your commitment
to your audience and your
customer and establishes
you as a trust-worthy
source.
www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com

Whether you are helping
your audience save time or
providing career advice
your insight will build your
reputation and increase
your audience, your reach
and your brand loyalty.
(

FEEDBACK
Blogs provide opportunities for
customer feedback that can be
invaluable in taping into your
audience’s interests, questions and
concerns, allowing you to better
convert visitors to leads.
GENERATE FEEDBACK

blog comments – and commentors – are gold
One of the great features of blog posts is that they allow readers to leave a comment. This
conversation is invaluable. It can give you ideas for a new program, next blog post, a better
customer service process, or something else important to your school.
DISCOVER QUESTIONS

START CONVERSATIONs





Find out what questions your
audience has and answer them
for future prospects before
they have to ask

Start and engage in
conversations that generate
feedback . Use that feedback
to make improvements to your
site and processes.

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com

ADDRESS DETRACTORS


Addressing criticism head-on
can be a great way to create
converts and display your
dedication to serving your
customers.


FEED
SOCIAL MEDIA
Post everything to your blog first,
then share on your social media
properties to maximize the benefits
Feed your social media

direct your social media posts back to your blog
Make sure your posts are easily
shareable so that you can
leverage your visitors social
networks, but it is equally as
important to have the content
you share on your own social
networks originate from your
blog whenever possible. You
own your blog content, social
media platforms own your
social media posts. Use the
social networks to drive
exposure back to your
publishing platform rather than
using the social networks as a
publishing platform.

v
o

YOUR
BLOG

t
7

YOUTUBE
INSTAGRAM
PINTREST
ECT
www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
ROUNDTABLE
1

Cover any general online
marketing questions or
any questions about
material covered in the
presentation

2

Review some of the most
common business
blogging mistake and
easy fixes for those
mistakes.

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com

3

Marketing toolkit cheat
sheet. A list of some of
my favorite go-to tools
for testing, optimizing,
analyzing, saving time
and more.
CONNECT
my social links



linkedin
linkedin.com/jeffchiarelli

t

Twitter




twitter.com/jeffchiarelli

Google+

profiles.google.com/JeffChiarelli

SkyPE
jeffchiarelli

www.ogleschool.edu

www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
THANK
YOU

FOR LISTENING

See you soon!

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5 Reasons You Need A Blog

  • 1. 8  a FEEDs SOCIAL MEDIA Provides a steady stream of content to publish to your social media properties 5 $ K [  FIVE ( IMPROVES SEO Content is king and a blog is the perfect way to consistently add new, fresh content to your site To HAVE A BLOG  S Let’s come & see K  INCREASED ENGAGEMENT reasons FEEDBACK Customer feedback is key to improving your ability to speak to your audience and convert them to leads b More time on site increases chances of conversion 9 x IMPROVED CREDIBLITY Establish yourself as a thought leader and expert
  • 2. The NUMBERS according to HubSpot g w 55% 97% more website visitors more inbound links COMPANIES THAT MAINTAIN BLOGS Generate b y 434% 88% more indexed pages more leads www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  • 3. MORE NUMBERS According to Hubspot & MarketingProfs                               P b  5x 4x 70% Businesses that produce at least 20 blog posts per month generate over five times more traffic than those that produce less than four per month. Companies that blog at least 20 times per month generate four times more leads than those without a blog www.ogleschool.edu Something is better than nothing. Businesses that blog one to two times per month generate 70% more leads than companies that don’t have a blog www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  • 4. b IMPROVES SEO Grow your site with fresh content from your blog
  • 5. SEO BENEFITS how a blog helps your organic search performance H  BACKLINKS Backlinks are simply links that direct back to your blog from another website. By posting relevant and interesting content, people will link to your blog posts and create backlinks for you. A good amount of backlinks for blogs are created through social media.  CREATE NEW ENTRY POINTS If you start a blog on your website and write a new blog post every day for a year, at the end of the year you'd have 365 more entry points for search engines to find you and deliver your school in search engine results. FRESH CONTENT New blog posts constantly refresh your page content. While Google keeps the specifics of its algorithms under wraps, it's no secret that it calibrates its search engine to bring back the most relevant and updated results. G SEARCH ENGINE RESULTS By writing blog posts relevant to your industry, there is a greater chance that the blog posts will show up more often in the SERP’s, effectively bringing more traffic to the blog and website. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  • 6. K INCREASED ENGAGEMENT Publishing relevant and interesting posts will result in more time spent on increase the likelihood of conversion
  • 7. INCREASING ENGAGEMENT keeps prospects on your site  { CAPITALIZE ON THE FORMAT Blogs lend themselves to interesting content. Financial Aid FAQ’s and program details can be a bit dry, but your blog can take things up a notch. It’s a great place to post video, quizzes, infographics & polls and other techniques that encourage interaction with your site and brand. EXTEND THE VISIT Interesting and relevant posts will increase your average time on site metrics. Increasing the prospects stay on your site will increase your chances to convert that prospect. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  • 9. x IMPROVED CREDIBILITY Your commentary and blog posts can position you as a thought leader and expert, separating you from your competitors.
  • 10. BUILDING CREDIBILITY a blog is your vehicle to enhancing your credibility V ] ( BE INFORMATIVE BE HONEST ADD VALUE A blog allows you to establish your company as being consistently knowledgeable. Quality blog content will help others begin to look to you as an expert in your industry. Honest and consistent responses to comments on your blog allows you to display your commitment to your audience and your customer and establishes you as a trust-worthy source. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com Whether you are helping your audience save time or providing career advice your insight will build your reputation and increase your audience, your reach and your brand loyalty.
  • 11. ( FEEDBACK Blogs provide opportunities for customer feedback that can be invaluable in taping into your audience’s interests, questions and concerns, allowing you to better convert visitors to leads.
  • 12. GENERATE FEEDBACK blog comments – and commentors – are gold One of the great features of blog posts is that they allow readers to leave a comment. This conversation is invaluable. It can give you ideas for a new program, next blog post, a better customer service process, or something else important to your school. DISCOVER QUESTIONS START CONVERSATIONs   Find out what questions your audience has and answer them for future prospects before they have to ask Start and engage in conversations that generate feedback . Use that feedback to make improvements to your site and processes. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com ADDRESS DETRACTORS  Addressing criticism head-on can be a great way to create converts and display your dedication to serving your customers.
  • 13.  FEED SOCIAL MEDIA Post everything to your blog first, then share on your social media properties to maximize the benefits
  • 14. Feed your social media direct your social media posts back to your blog Make sure your posts are easily shareable so that you can leverage your visitors social networks, but it is equally as important to have the content you share on your own social networks originate from your blog whenever possible. You own your blog content, social media platforms own your social media posts. Use the social networks to drive exposure back to your publishing platform rather than using the social networks as a publishing platform. v o YOUR BLOG t 7 YOUTUBE INSTAGRAM PINTREST ECT www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com
  • 15. ROUNDTABLE 1 Cover any general online marketing questions or any questions about material covered in the presentation 2 Review some of the most common business blogging mistake and easy fixes for those mistakes. www.ogleschool.edu www.jeffchiarelli.com| e-mail: jchiarelli@ogleschool.com 3 Marketing toolkit cheat sheet. A list of some of my favorite go-to tools for testing, optimizing, analyzing, saving time and more.