O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Jeffrey Bahar, SPIRE: e-commerce industry in Indonesia, GATES ICT Reseller Channel Summit 2017

21.004 visualizações

Publicada em

Jeffrey Bahar, Group Deputy CEO of Spire Research and Consulting, addresses the e-commerce industry in Indonesia, as the Day-1 1st Keynote Speaker and Day-2 Workshop Session, at GATES ICT Reseller Channel Summit 2017, in Bali, Indonesia. Participants includes IT channels, resellers, principals actively in the market or have strong interests on Indonesia IT and e-commerce industry.

Publicada em: Varejo
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y3nhqquc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Jeffrey Bahar, SPIRE: e-commerce industry in Indonesia, GATES ICT Reseller Channel Summit 2017

  1. 1. E-COMMERCE IN INDONESIA Bali, 3 May 2017 WORKSHOP Indonesia ICT Reseller Channel Summit 2017 By Jeffrey Bahar, Spire Research and Consulting
  2. 2. A. OVERVIEW OF INDONESIA RETAIL INDUSTRY
  3. 3. +256 MILLION POPULATION 67%*UPPER MIDDLE TO HIGH $324 BILLION TOTAL RETAIL SALES CLASS POPULATION Indonesia Demographic Overview * People with more than 60 million income per annum Source: Deloitte, OECD, Nielsen, Others 3% 2% 2% 8% 7% 7% 25% 28% 29% 2006 2011 2020 Percentage Change in Disposable Household Income in the Low, Middle, and High Income in Indonesia Lower Income Middle Income High Income 22 % 27 % 5% 6% 2015 2016 Food Beverages 5% 3% 8% 9% 14% 3% 2015 2016 Welfare & Saving Leisure & Holiday Credit Card 10 % 9% 12 % 11 % 2015 2016 Housing & Utilities Transportation Overall Expenditures Across the Three Consumer Product Clusters (2015 – 2016) 6% 12% 2% “48% of Indonesia’s total spending on fast moving consumer goods comes from the middle class.” DAY 1
  4. 4. Top 5 Countries in 2016 Global Retail Development Index 2016 Rank Country Market Size* (25%) Country Risk** (25%) Market Saturation (25%) Time Pressure *** (25%) GRDI Score Population (Million) GDP per Capita, PPP National Retail Sales ($ Billion) 1 China 100 61.2 36.2 92.5 72.5 1,370 14,190 3,046 2 India 53.7 54.3 75.8 100 71 1,314 6,209 1,009 3 Malaysia 81.2 83.4 23.5 50.4 59.6 31 26,141 93 4 Kazakhstan 56.4 37.3 61.9 70.2 56.5 18 24,346 48 5 Indonesia 64.3 38.9 50.2 68.9 55.6 256 11,112 324 Source : AT Kearney * 0 = low attractiveness, 100 = high attractiveness ** 0 = high risk, 100 = low risk *** 0 = no time pressure, 100 = urgency to enter DAY 1
  5. 5. Types and Number of Retail Stores in Indonesia (2016) 2.3 mio STORES Traditional Retail Modern Retail (Minimarket) Modern Retail (Supermarket) 19,440 STORES 12,210 STORES 20% 12.50% 10% 9.50% 8.00% 10% 10% 2.40% 6.00% 5.60% 5% 4.80% 5% 5.40% 2011 2012 2013 2014 2015 2016F 2017F Growth of Modern Retail Turnover in Indonesia Growth Rate GDP Growth Share and Growth Rate of Modern Retail in Indonesia Source : Indonesia Trade Ministry, Spire Research and Consulting
  6. 6. DKI Jakarta 38.1% Sumatera 8.2% West Java 14.08% Central Java 10.2% East Java 12.12% Spread of Modern Retail in Indonesia
  7. 7. Source : IFC B2B Payment Assessment, 2015 Total Value of Traditional Retail Channel Transactions in Indonesia
  8. 8. Type of goods for sale Ready to drink (100%) Instant beverages  tea, coffee (96%) Mineral water in gallon (42%) Toiletries (99%) Household care (93%)Medicine/ drugs (87%) Beauty treatments (71%)Food  including Instant noodle, canned food (100%) LPG (45%) Other Basic Needs/ Sembako not including rice (95%) Mobile phone credit (pulsa) (18%) Rice (55%) Others (27%) Source : Spire Research and Consulting Types of Goods for Sale in Indonesia Traditional Retail
  9. 9. B. E-COMMERCE IN INDONESIA
  10. 10. 88.1 million internet user (34% population) 75 million smartphone user (29.2% population) 308.2 million mobile phone user (121% population) 3 hour/day, average of internet access via mobile device 3 million fixed broadband user (1.5% population) 2 hours 25 minutes/day, average of social media usage 74 million social media user (29% population) 69 million facebook user 50 million twitter user Indonesia Digital Landscape (2016) Source : Spire Research and Consulting
  11. 11. Source : Spire Research and Consulting Number of Online Shoppers in Indonesia Online sales Transaction VS Retail Sales In Indonesia (2013-2016F) Year Online Sales Estimate (Billion USD) Retail Sales Estimate (Billion USD) Online Sales As a Percentage of Retail Sales 2013 1,8 363,4 0,50% 2014 2,6 411,3 0,63% 2015 3,6 473,9 0,76% 2016 4,5 543,1 0,83% The growth of online shopper at 17.27% from 2013 to 2016 gives significant effect on the sales percentage of online transactions. With CAGR at 25.74% for over the four years, Indonesia is becoming the potential market in E- Commerce industry. E-Commerce Development in Indonesia 2013 2014 2015 2016 4.6 mio 5.9 mio 7.4 mio 8.7 mio DAY 1
  12. 12. Image Source: Flexy (www.flexy.com.br) Basic Diagram of E-Commerce
  13. 13. 4 2 2.7 7.6 9.6 15.9 17.2 20 20.7 5 4 4 4 22 12 18 15 20.5 Others Automotive Accessories Health Supplement Sports and Entertainment Books Beauty Products Electronics and Gadgets Gaming Products and Services Fashion Products Q3 2015 Q1 2016 Types of Product Bought via E-Commerce Source : Spire Research and Consulting DAY 1
  14. 14. 34.47% 65.53% Grocery Purchase via Mobile App Yes No Usage of On-Demand Service in Indonesia Source : Livingsocial 10.73% 10.73% 27.12% 38.70% 42.09% 49.15% 61.30% Other Supermarket Apps HappyFresh Klikindomaret Bukalapak AlfaCart Tokopedia Lazada Where Do People Order Their Grocery Online? DAY 1
  15. 15. Free shipping Exclusive items or deals Product warranty Safe and simple payment methods Trust issue on product quality No hands on experience before buying High shipping cost and slow delivery time Unreliable payment method Shoppers Likes and Dislikes in Online Shopping DAY 1
  16. 16. C. INDONESIA E-PAY LANDSCAPE
  17. 17. Source: Asosiasi Penyelenggara Jasa Internet Indonesia, LivingSocial 1% 2.30% 2.70% 7% 24% 33% 67.40% Mobile Money Rekber PayPal Debit Card Credit Card Internet Banking SMS Banking Online Payment Methods Used by Indonesia User as of 2015 Used Electronic Payment Method in Indonesia 17% 10.42% 12.46% 28% 69% I have never paid for an on-demand service Other e-money services (Android Pay, PayPal, KasPay, etc) Credit Card In-apps e-money (Go-Pay, GrabPay, etc) Cash Payment Methods Used to Pay for On-Demand Services (2016) DAY 1
  18. 18. Mobile Money / Mobile Payment Jak CardBank DKI Bank Mandiri Indomaret Card Gaz Card E-Toll Card E-Cash Bank BCA Flazz Card Mega Cash Mega Virtual Tap Cash Brizzi BBM MoneyBank Permata CIMB Niaga Rekening Ponsel Nobu Bank Nobu E-Money Bank BRI Bank BNI Bank Mega 1 t-cash Indosat Dompetku XL Axiata XL Tunai Smartfren Uangku Telkom I-Vas Flexi Cash Skye Sab Binus Easy Transaction Skye Mobile Money FinChannel Mynt e-moneyArtajasa Doku WalletNusa Satu Inti Artha Finnet Indonesia Witami Tunai Mandiri Witami Tunai mVcommerce Ponsel & Instan Pay 2 3 4 5 6 9 7 10 Bank Institution Telco Provider 1 2 3 4 5 3rd Party Payment Service Provider 1 2 3 4 5 6 (Dismissed in 2015) Source : Spire research and Consulting, gathered from many sources BCA Sakuku BTPN WOWBTPN 8 Landscape of Mobile Payment Aggregator in Indonesia (1) Bank DKI 1 UniqKu DAY 1
  19. 19. Some card based e-money players have launched the web based and mobile application to support the behavior of banking people who is getting mobile, as well as support the growing number of smartphone penetration and the increasing trend of online transaction Card Web Based, USSD, SMS Mobile Apps Most of the transaction of e-money happened on the merchant will usually be handled only by the same acquirer (on-us), since the e-money (card base) instrument have not implemented interoperability All transaction of mobile operators’ service is delivered through its dedicated network, and could be accessed either through UMB or mobile application. Source : Spire research and Consulting, gathered from many sources Landscape of Mobile Payment Aggregator in Indonesia (2)
  20. 20. E-Money/E- wallet Payment Gateway Gaming / Digital Content Focused E-Commerce Focused Source : Spire research and Consulting, gathered from many sources Landscape of Mobile Payment Aggregator in Indonesia (3)
  21. 21. offline merchant dominates because Indonesian consumers feel more comfortable in doing transaction at offline merchant Prepaid e-money have a significant growth in terms of usage. This is due to marketing activities or promotion held by those banks with the merchant, mainly on F&B and retail stores Most of bank and mobile operators users prefer to use mobile payment for offline transaction, while the rest of e- money usage is driven by some collaborative promotion offered by the online merchants and the mobile payment provider Share of Spending at Offline and Online merchant Source : Spire research and Consulting, gathered from many primary sources Bank Cards (ATM, Debit, & Credit card) E-money instrument Mobile payment Small percentage on online merchant Trx. Almost none transaction on online merchant Smaller percentage on online merchant Trx. Usage Behavior on Each Payment Instrument DAY 1
  22. 22. D. E-COMMERCE 2.0: THE FUTURE IS NEAR
  23. 23. Shifting in Customer Behavior Post Digital Technology Era Source : Ipsos OTX/Google 2012 Holiday Shopping Intentions Survey DAY 1
  24. 24. E-Commerce 2.0: O2O “The key to O2O is that it finds consumers online and brings them into real-world stores. It is a combination of payment model and foot traffic generator for merchants (as well as a “discovery” mechanisms for consumers) that creates offline purchases.” ~Alex Rampell, CEO and Founder of TrialPay, 2010 Source : Gitome DAY 1
  25. 25. Case Study #1 Matahari Mall
  26. 26. Case Study #2 Amazon
  27. 27. Case Study #3 BerryBenka DAY 1
  28. 28. E. CONCLUSION
  29. 29. Conclusion #1 Modern retail is having stronger existence in urban areas, while traditional retail holds their presence in rural areas. DAY 1
  30. 30. Conclusion #2 The convenience of online shopping attracts people to use it; and alongside with it, e-payment grows. DAY 1
  31. 31. Conclusion #3 The e-competition is growing fiercer, with companies strive to provide a better e-shopping experience. Addressing customers needs is the key. DAY 1
  32. 32. Jeffrey Bahar, Group Deputy CEO jeffrey.bahar@spireresearch.com M: +62-812-1005 940 Tel: (62-21) 5794 5800 Wisma 46 Kota BNI, 25th Floor, Unit 07 & 09 Jalan Sudirman Kav. 1, Jakarta 10220 INDONESIA indonesia.info@spireresearch.com www.spireresearch.com

×