Engaging Top Experts with Video - from the Online Marketing Summit

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My presentation on "Engaging Top Experts with Video" from the Online Marketing Summit.

Business Technology

How to Engage Top Experts With
Video
Jeff Ogden
Creator and Host
Marketing Made Simple TV
@fearlesscomp

Today You Will Learn
• How to create entertaining and educational
videos which attract top experts in your industry.
• How to get the attention of those top experts.
• Why you need three objectives.
@fearlesscomp

Jeff Ogden is the Creator and Host of the popular
TV on the Web show, Marketing
Made Simple TV. He’s also known as
The Fearless Competitor.
Prior to Marketing Made Simple TV,
Jeff was host of Mad Marketing TV,
sponsored by Act-On Software.
About Me
@fearlesscomp

Personal Keys
• Be utterly fearless!
• Learn all the time.
• Brainstorm ways to improve.
• Find mentors and use them.
• No wine before its time.
@fearlesscomp

Why must you be fearless?
What if you were asked to do something
you’ve never done?
What if it requires a lot of risk and exposure?
What would you say?
@fearlesscomp

Learn from the past
Mad Marketing TV was a show created by Act-
On Software and hosted by Jeff Ogden
No Calls to Action. Only ran at YouTube and the
Act-On blog.
Jeff booked the guests and did the interviews.
“Hired Gun”
@fearlesscomp

Moving from V1 to V2 – key goals
1. Syndication to top sites
2. Calls to Action
3. Highly entertaining and famous guests
@fearlesscomp

Move The Needle
Move the needle by sitting down with pen
and paper.
Identify the top 5 experts you’d like to meet.
Then find their contact information.
Think of how you might help THEM
Reach out
Who are Your Top Experts?
@fearlesscomp

1. Have the courage to be fearless
2. Commit to continuous improvement
3. Set critical thinking time
4. Always be helping
5. What are your three values/objectives?
Key Takeaways
@fearlesscomp

It premieres every Thursday at noon ET/9am
PT
Syndicates 2 weeks later.
www.marketingmadesimple.tv is the main
show site
Where Can You Find Marketing Made Simple TV?

www.marketingmadesimple.tv
Thank You!
Learn more at
@fearlesscomp

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Enough already! Marketing automation is not the Holy Grail, it’s merely the means to pursuing it. The game is really about visibility. That's your opportunity, and that’s what you should be focusing on. Join Jeff Ogden for a reality check: Why marketing in the dark doesn’t work, and what you should be doing to: • Shed light on what your prospects are doing • Shed light on how they want to be engaged • Shed light on what next best steps should be If you want to truly build deep relationships with your prospects and harness innovative ways to use the marketing tools out there, this is one webinar you can’t afford to miss.

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Engaging Top Experts with Video - from the Online Marketing Summit

1. How to Engage Top Experts With Video Jeff Ogden Creator and Host Marketing Made Simple TV @fearlesscomp

2. Today You Will Learn • How to create entertaining and educational videos which attract top experts in your industry. • How to get the attention of those top experts. • Why you need three objectives. @fearlesscomp

3. Jeff Ogden is the Creator and Host of the popular TV on the Web show, Marketing Made Simple TV. He’s also known as The Fearless Competitor. Prior to Marketing Made Simple TV, Jeff was host of Mad Marketing TV, sponsored by Act-On Software. About Me @fearlesscomp

4. Personal Keys • Be utterly fearless! • Learn all the time. • Brainstorm ways to improve. • Find mentors and use them. • No wine before its time. @fearlesscomp

5. Why must you be fearless? What if you were asked to do something you’ve never done? What if it requires a lot of risk and exposure? What would you say? @fearlesscomp

6. I said “Yes!” @fearlesscomp

7. Learn from the past Mad Marketing TV was a show created by Act- On Software and hosted by Jeff Ogden No Calls to Action. Only ran at YouTube and the Act-On blog. Jeff booked the guests and did the interviews. “Hired Gun” @fearlesscomp

8. Moving from V1 to V2 – key goals 1. Syndication to top sites 2. Calls to Action 3. Highly entertaining and famous guests @fearlesscomp

9. Interview the very best

10. Move The Needle

11. Move The Needle Move the needle by sitting down with pen and paper. Identify the top 5 experts you’d like to meet. Then find their contact information. Think of how you might help THEM Reach out Who are Your Top Experts? @fearlesscomp

12. 1. Have the courage to be fearless 2. Commit to continuous improvement 3. Set critical thinking time 4. Always be helping 5. What are your three values/objectives? Key Takeaways @fearlesscomp

13. It premieres every Thursday at noon ET/9am PT Syndicates 2 weeks later. www.marketingmadesimple.tv is the main show site Where Can You Find Marketing Made Simple TV?

14. www.marketingmadesimple.tv Thank You! Learn more at @fearlesscomp

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