Growth for your startup can come in many ways. Strategic partnerships with larger, more established companies are one of those ways. Leverage partnerships to accelerate growth build your business.

1. Strategic Partnerships
for Business Growth
Jeff Eddings
jeddings@jeddings.com

4. What is a Strategic
Partner?

5. Distribution and
Syndication

6. Technology or Content
Licensing

7. Associations and
Consortiums

8. Why Partner?
• Access to strategic markets
and customers
• Get to market faster
• Brand leverage
• Shore up lacking
competencies
• Block a competitor
• Capital

9. The Deal
• Your needs
• Opening discussions
• Term sheet
• Definitive agreement
• Contract execution

10. Before the
Partnership

11. Know how much you're
willing to pay in
opportunity cost

12. Understand the value
you are providing

13. Negotiating the
Deal

14. Partner or vendor?

15. Lower their risk,
raise your chances

16. What's in it for the
partner?

17. Don't hide your
weaknesses or gaps

18. Exclusive doesn't mean
exclusive

19. Spend a little to gain a lot
or trading items of
unequal value

20. Start thinking about
scale now

21. Closing the Deal

22. Help your advocate
help you

23. Make objectives and
KPIs clear

24. Leave something on the
table

25. Executing the Partnership

26. Partnerships shouldn't
be forced

27. No surprises,
good or bad

28. Remember that it's a
partnership

29. Ending the Partnership

30. Review cost and value

31. Leave on good terms to
keep the door open

32. Q&A
Thank you!