Zero Mothers Die is a global partnership initiative saving the lives of pregnant women and their newborns through the systematic use of ICTs and mobile technologies to improve maternal, newborn and child health.

1. Saving the lives of pregnant women and
newborns using ICTs and mobile technologies

2. died in 2010
PROBLEM:
Unacceptably High Maternal & Child Mortality
[source: WHO Maternal and Child Mortality Fact Sheets]
die each day
287,000
800
under the age
of 5 died in 20126.6 million

3. PROBLEM:
Unacceptably High Maternal Mortality

4. PROBLEM:
Unacceptably High Maternal Mortality
99% Occur in developing countries
> 50% In Sub-Saharan Africa

5. PROBLEM:
Unacceptably High Maternal Mortality
Most of these deaths
could have been
prevented

6. Global project to save the lives of pregnant
women, new mothers and their babies through the
systematic use of information and communication
technologies (ICTs) and mobile health.
SOLUTION:

7. ZERO MOTHERS DIE
A Multistakeholder Public-Private Partnership

8. Leveraging Mobiles & ICTs
[source: 2012 Information
and Communications for
Development]
[source: ITU World
Telecommunication / ICT
Indicators Database]
6.8 billion mobile
subscriptions
worldwide
Significant growth of
mobile subscriptions
in the developing
world.

9. PROJECT OBJECTIVES
Reduce maternal and child mortality using
mobile technology to deliver the right MNCH
information to the right woman at the right time
Accelerate mobile phone ownership and use
by vulnerable pregnant women
Education and capacity-building of local
health workers using mobile devices preloaded
with digital health tools
1
2
3

10. Zero Mothers Die
tackles the MDGs

11. MOBILE HEALTH for MATERNAL HEALTH
Mobile health initiatives cover a wide range of
activities, including:
Mobile health initiatives targeting MDGs 4 and
5 are reaching over 140 million women:
• data collection
• disease surveillance
• health promotion
• diagnostic support
• disaster response
• remote patient monitoring

12. PROJECT COMPONENTS

13. Mum’s Phone

14. MumHealth &
Created by BabyCenter and vetted by WHO.
Used by 266 organizations in 61 countries.
Messages are stage-based and built around key health
behaviors and interventions
Topics: antenatal care, nutrition, vaccination, PMTCT, infant
feeding, oral rehydration, and post-partum family planning.
Locally
developed
content
+
MAMA evidence-based
messages, tailored and
localized by UniversalDoctor

15. Target Beneficiaries
Pregnant Women &
New Mothers 100,000
Local Healthcare
Workers
• Midwives
• Community Nurses
• Local & Frontline Health Workers

16. GUIDING PRINCIPLES
Sustainability Scalability
Engaging local Ministries, agencies and stakeholders
in the project processes.
Seeking alignment with the Ministry of Health’s
national health priorities.
Ensuring integration with local health information
management systems.
Establishing an inclusive business model to ensure
long-term sustainability.

17. The initial implementation phase will take
place in Greater Accra in partnership with the
Ministry of Health of Ghana, Office of the First
Lady, UNAIDS Ghana country office & other
key local partners.
GHANA:
2014: First
Implementation
Phase

18. Partnership Opportunities
Mobile Phones for
Vulnerable
Pregnant Women
Mobile Devices &
Health Apps for
Community
Health Workers
Content for
Pregnant Women &
Capacity-Building of
Community Health
Workers
Airtime & SMS for
Delivering
Healthcare
Information to
Pregnant Women
and more…

19. For more information & partnership opportunities contact:
Jeannine Lemaire
Zero Mothers Die Project Coordinator
Jeannine.Lemaire@zeromothersdie.org
www.zeromothersdie.org
@ZeroMothersDie