2. Critical event or point of decision, which, if
not handled in an appropriate and timely
manner (or if not handled at all), may turn
into a disaster or catastrophe.
Synonyms: crisis, crossroad, exigency,
head, juncture, pass
4. What are current crisis situations that the city of
Montreal is facing today based on the previous
typology?
Violent vs. Nonviolent and three levels: act of
nature, intentional and unintentional. Find a
crisis for each typology.
Write down your answers in the comment box
below. (Yes, this is difficult---we are moving to
the first stage of the writing process—
brainstorming topics)
6. Intervening in a developing situation before it
becomes a crisis.
Can you think of any issues that are
developing today in the city of Montreal---
that could become a crisis situation in the
future?Write down your ideas in the
comment box below before sharing them
with the class.
23. Take detailed notes!
Your job as a writer might be to create a
memo to circulate within the company
After the meeting, issue a response to the
crisis.
Spokesperson might talk to the broadcast
media
Make sure to have your own video and
pictures for release to the public
Continue to issue bulletins
32. Invest in technology ahead of time.
Traditional media outlets will be
overwhelmed—phone lines and bandwidth
for your website—
Have laptops, texting cellular phones,
expandable bandwidth available
34. Respond in a conversational tone on blogs,
podcasts, forums, video and social networks
35. Prepare for social media responses to bubble
up into main stream journalism
36. It’s about relationships, not disseminating
marketing information.
37. Issue a statement—a clear and concise press
release
Prepare for a mediaQ&A
Provide employee communication
Respond to regulatory agencies
Prepare customer-service phone scripts
38. Communicate
Never lie
Assist the people most affected by the crisis
Communicate your concern about the victims
Don’t appear defensive
39. Don’t ramble
Take reporters slowly through the issues
Monitor media accounts
Don’t engage in a legal battle with the media
Prepare and repeat key points
Stay with the crisis and follow up