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Presentation barometre-services-a-la-personne-2017

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Résultats du Baromètre 2017 des Services à la Personne - Etude réalisée auprès 314 professionnels en septembre 2017 par Bourseauxservices.com

Publicada em: Economia e finanças
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Presentation barometre-services-a-la-personne-2017

  1. 1. Résultats du Baromètre 2017 Des Services à la Personne
  2. 2. Enquête réalisée du 20/08/2017 au 01/09/2017 auprès de 115 entreprises ou associations et 199 indépendants par Une grande enquête nationale auprès de 314 Professionnels 2
  3. 3. Un secteur en plein boom • L’année 2017 en cours est perçue comme « bonne » à « très bonne » par 68.7% des entreprises et associations du secteur interrogées (52.3% chez les indépendants) • Cet optimisme est encore plus fort chez les entreprises et associations de +10 personnes avec 85.1% qui font actuellement une « bonne » à « très bonne » année 2017 3 68.7% des entreprises satisfaites de leur année 2017
  4. 4. Un secteur en plein boom 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% Entreprise / Association Indépendant Perception de l'année 2017 en cours (à fin août) Très bonne Bonne Moyenne Mauvaise Très mauvaise 0% 20% 40% 60% 80% 100% Entreprise / Association Indépendant Perception de l'année 2017 en cours (à fin août) Très bonne Bonne Moyenne Mauvaise Très mauvaise 4
  5. 5. Des professionnels confiants pour 2018 • 78.7% des professionnels interrogés envisagent 2018 en confiance (84.4% chez les entreprises et associations, 75,4% chez les indépendants) • 79.1% des entreprises / associations interrogées prévoient d’embaucher dans les 6 prochains mois 5 79.1% des entreprises interrogées prévoient d’embaucher dans les 6 prochains mois
  6. 6. 0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% Entreprise / Association Indépendant Anticipations sur l'année 2018 à venir Très confiant Plutôt confiant Plutôt inquiet Très inquiet 0% 20% 40% 60% 80% 100% Entreprise / Association Indépendant Anticipations sur l'année 2018 à venir Très confiant Plutôt confiant Plutôt inquiet Très inquiet 6 Des professionnels confiants pour 2018
  7. 7. Le recours massif au digital • Les plateformes internet comme BOURSEAUXSERVICES sont le 1er support publicitaire utilisé par les professionnels interrogés • Le digital est massivement utilisé par ces professionnels pour se développer : 4 des 5 principaux supports publicitaires les plus utilisés sont digitaux • La publicité sur Google a dépassé la publicité dans la presse parmi les professionnels interrogés • Les entreprises qui utilisent les plateformes internet comme BOURSEAUXSERVICES sont 6% plus enclines à embaucher dans les 6 prochains mois 7 62,7% des professionnels utilisent les plateformes internet pour se développer
  8. 8. Le recours massif au digital 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Les plateformes Internet Votre site internet Les prospectus Facebook Publicité Google La presse locale / gratuite Principaux canaux publicitaires 8
  9. 9. «Le Baromètre 2017 des services à la Personne réalisé par Bourseauxservices.com montre que la plupart des entreprises et associations du secteur prévoient d’embaucher dans les 6 prochains mois. Et c’est sensiblement plus fort encore (+6%) pour celle qui recourt aux plateformes internet comme la nôtre pour leur développement.», Jean-Baptiste Dumont, Fondateur de Bourseauxservices.com

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