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Weichert, Princeton Office
April 2014
Real EstateReal Estate
Market UpdateMarket Update
Weichert, Princeton Office
January 2014
Real Estate
Market Update
Joshua D Wilton
Managing Broker
Princeton Office
DaveMcDermott
Gold Services Manager
Princeton Office
Agenda
1. The Market
- A History, Current Conditions and Forecast
2. Strategies for Buying & Selling
3. We are here to help
Agenda
1. The Real Estate Market
(a brief history)
Agenda
Thenā€¦
The boomā€¦.
Otteau.com
The Boomā€¦The Boomā€¦
Otteau.com
Affordability
will
Spur Recovery
2012: State of the Market
Affordability Index
Source: NAR Housing Affordability Index 1971 to 2010
Definition: A measure of the financial ability of US
Families to buy a house. 100 means that families
earning the national median income have just the
amount of money needed to qualify for a mortgage
on a median priced home.
Higher than100 means they have more than enough.
Lower than 100 means they have less than enough.
Definition: A measure of the financial ability of US
Families to buy a house. 100 means that families
earning the national median income have just the
amount of money needed to qualify for a mortgage
on a median priced home.
Higher than100 means they have more than enough.
Lower than 100 means they have less than enough.
194.5
Nov 2011
Affordability Index
The Forecastā€¦
The 1st
Quarter Resultsā€¦.
Whatā€™s ahead in 2014ā€¦?
ā€¢ Low inventory, high demand in
popular price points and
neighborhoods
ā€¢ Tight Listing Activity
ā€¢ Multiple Offers
ā€¢ Rising Prices
ā€¢ Repeat, Smart-Money Buyers
Real Estate Market UpdateReal Estate Market Update
What are the ā€˜expertsā€™ saying about the market
nowā€¦?
Home Price Expectation Survey 2014 1Q
Average Annual %
APPRECIATION
4.5
4.0
3.7 3.7 3.8
2014 2015 2016 2017 2018
PROJECTED
Percentage Appreciation
Home Price Expectation Survey 2014 1Q
Home Price Expectation Survey 2014 1Q
Cumulative House Appreciation by 2018
19.4%
28.4%
19.7%
10.9%
Pre-Bubble
Trend
Bulls All
Projections
Bears
ā€œWe expect single-family
home sales and housing
starts to be at the highest
level since 2007.ā€
Frank E. Nothaft
Chief Economist at Freddie Mac
"The conditions that led to the robust appreciation
experienced earlier this year, including historically
low mortgage interest rates, high affordability, low
inventory and high demand, are waning. In their
place, we're beginning to see more inventory and
rising mortgage rates, which will lead to further
normalization in the market going forward."
Dr. Stan Humphries
Zillow Chief Economist
Affordability is still good compared to any time over the last 50 years.
"All those young people who moved in
with their parents over the past few
years and didn't move out during the
recession, there should be pent-up
demand for household formation."
Jed Kolko
Truliaā€™s Chief Economist
Affordability is still good compared to any time over the last 50 years.
I can do all my own research onlineā€¦
The Customerā€¦.
The Local Market
Online Estimates
If the estimate is accurate within
5% youā€™re talking about a $50,000
swing on a $500,000 estimate
The home value could be anywhere
from $475,000 - $525,000
And theyā€™re only that close a third of
the time
The National Picture
4,000,000
4,500,000
5,000,000
5,500,000
Existing Home Sales
S&P Case Shiller 12/2013
Percentage of Distressed Property SalesPercentage of Distressed Property Sales
35%
14%
NAR 12/2013
WEST
Down 10.1%
MIDWEST
Unchanged
SOUTH
Up 1%
NORTHEAST
Up 6.6%
NARā€™s Existing Homes
Sales Report 12.2013
Year-Over-Year % Change in House Sales
NAR 12/2013
100 = Historically Healthy Level
Pending Home Sales
Months Inventory of Homes for Sale
5-6 Months = Normal Market Inventory
NAR 12/2013
The New Jersey Picture
Agenda
Thenā€¦
Source: Otteau Valuation Group
The Greater Princeton Picture
Long Term Supplyā€¦
Mercer County Building Permits 2003-2012
Source: NAR, November 2008 Forecast
http://lwd.dol.state.nj.us/labor/lpa/industry/bp/bp2000_index.html
71% of the building permits issues in Mercer
County were for ā€˜multi-familyā€™ housing.
Source: NAR, November 2008 Forecast
http://lwd.dol.state.nj.us/labor/lpa/industry/bp/bp2000_index.html
Long Term Demand ā€¦
Source: NAR, November 2008 Forecast
http://lwd.dol.state.nj.us/labor/lpa/pub/factbook/merfct.pdf
The Local Market
Top 5 Rules in Real Estate
Real Estate is Local
Real Estate is Local
Real Estate is Local
Real Estate is Local
Real Estate is Local
Mercer County
Source: Trend MLS
Somerset County
Source: Trend MLS
Middlesex County
Source: Trend MLS
Market Absorption Scale
(Absorption Rate in Months)
5-6 months absorption rate indicates a normal market.
ā€œMarket Absorptionā€ Rate
107 current active listings
4 reported sales in last 30 days
=
24.3
months
absorption
rate
Anytown., NJ
5-6 Months Market Absorption Rate indicates a normal market.Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same. Also referred
to as ā€œMonths of Inventoryā€
5-6 Months Absorption Rate indicates a Normal Market
52
Market Scale for Supply & DemandMarket Scale for Supply & Demand
High Supply/Low Demand Low Supply/High Demand
Normal
MarketAbsorptioninMonths
1
2
3
4
5
6
7
8
9
10
11
12
Normal
Weichert has been
studying market
conditions for more than
3 decades and has found a
direct correlation between
market absorption and
property values.
As absorption rates
increase beyond a normal
market level of 5-6
months, property values
depreciate annually.
Note: This Market Scale is valid
only for absorption rates
between 1 and 12 months.
ā€œMarket Absorptionā€ Rate
107 current active listings
4 reported sales in last 30 days
=
24.3
months
absorption
rate
Anytown., NJ
5-6 Months Market Absorption Rate indicates a normal market.Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same. Also referred
to as ā€œMonths of Inventoryā€
5-6 Months Absorption Rate indicates a Normal Market
Plainsboro
Inventory
Accumulation:
Also known as
ā€œAbsorption Rateā€ or
ā€œMarket
Absorptionā€
Source: TREND Multiple
Listing Service
West Windsor
Inventory
Accumulation:
Also known as
ā€œAbsorption Rateā€ or
ā€œMarket
Absorptionā€
Source: TREND Multiple
Listing Service
56
Market Scale for Supply & DemandMarket Scale for Supply & Demand
High Supply/Low Demand Low Supply/High Demand
Normal
MarketAbsorptioninMonths
1
2
3
4
5
6
7
8
9
10
11
12
Normal
Weichert has been
studying market
conditions for more than
3 decades and has found a
direct correlation between
market absorption and
property values.
As absorption rates
increase beyond a normal
market level of 5-6
months, property values
depreciate annually.
Note: This Market Scale is valid
only for absorption rates
between 1 and 12 months.
4/1/14
Towns
Active
Listings
Pending in
Last 30
Days
Absorption
Rate in
Months
New Listings
in 30 Days
Net Gain
(Loss) to
Market
Listings
Reduced in
30 Days
% of Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
West Windsor:
All Styles 85 23 3.7 41 18 13 15.3% 1 2 15
West Windsor
Condo/
T.Houses
16 7 2.3 8 1 1 6.3% 0 0 3
West Windsor
55+ 3 0 999 1 1 -- -- 0 0 0
West Windsor
Single Family 66 16 4.1 32 16 12 18.2% 1 2 12
Lawrence: All
Styles 147 17 8.7 51 34 31 21.1% 6 1 17
Lawrence:
Condo/
THouses
38 7 5.4 13 6 7 18.4% 2 0 7
Lawrence:
55+ 10 1 10 4 3 -- -- 0 0 2
Lawrence:
Single Family 99 9 11 34 25 24 24.2% 4 1 8
4/1/14
Towns Active
Listings
Pending
in Last
30 Days
Absorption
Rate in
Months
New
Listings
in 30
Days
Net Gain
(Loss) to
Market
Listings
Reduced
in 30
Days
% of
Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
Plainsboro
All Styles
46 18 2.5 19 1 4 8% 4 0 4
Plainsboro
Condo/
THouses
19 6 3.1 11 5 0 0 3 0 1
Plainsboro
55+
8 1 8 0 (1) 0 0 0 0 1
Plainsboro
Single
Family
19 11 1.7 8 (4) 4 21% 1 0 2
Cranbury:
All Styles
16 4 4 6 2 1 6% 0 0 1
4/1/14
Towns Active
Listings
Pending
in Last
30 Days
Absorption
Rate in
Months
New
Listings in
30 Days
Net Gain
(Loss) to
Market
Listings
Reduced in
30 Days
% of
Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
Ewing:
All Styles
187 12 16 48 36 29 16% 3 8 13
Ewing :
Condo/
T.Houses
30 2 15 7 5 4 13% 0 3 2
Ewing
55+:
2 0 999 1 1 --- --- 0 0 0
Ewing:
Single
Family
155 10 16 40 30 25 16% 3 5 11
East
Windsor:
All Styles
108 22 5 36 14 15 14% 3 5 15
East
Windsor:
Condo/
Thouses
56 13 4 14 1 5 9% 3 0 6
East
Windsor:
55+
8 1 8 2 1 --- --- 0 0 1
East
Windsor:
Single
Family
44 8 6 20 12 10 23% 0 5 8
4/1/14
Towns Active
Listings
Pending
in Last
30 Days
Absorption
Rate in
Months
New
Listings in
30 Days
Net Gain
(Loss) to
Market
Listings
Reduced in
30 Days
% of
Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
Hopewell
Twp.
All Styles
159 15 10.6 49 34 28 17.6% 2 6 7
Hopewell
Twp. Condo/
T.Houses
9 2 4.5 4 2 4 44.4% 1 1 1
Hopewell
Twp.:
55+
2 2 1.0 2 0 0 0 0 1 0
Hopewell Twp
Single Family 148 11 13.5 43 32 24 16.2% 1 4 6
Hamilton: All
Styles 461 47 9.8 141 94 108 23.4% 23 7 39
Hamilton:
Condo/ THouses 91 12 7.6 24 12 12 13.2% 10 2 7
Hamilton:
55+ 6 0 99.9 1 1 0 0 1 0 1
Hamilton:
Single Family 364 35 10.4 116 81 96 26.6% 12 5 31
4/1/14
Towns Active
Listings
Pending in
Last 30
Days
Absorptio
n Rate in
Months
New
Listings in
30 Days
Net Gain
(Loss) to
Market
Listings
Reduced
in 30 Days
% of Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
Princeton:
All Styles 121 15 8.1 37 22 13 10.7% 6 5 16
Princeton:
Condo/
Thouses
37 3 12.3 14 11 3 8.1% 2 1 6
Princeton:
Single
Family
84 12 7 23 11 10 11.9% 4 4 10
4/1/14
Towns Active
Listings
Pending
in Last
30 Days
Absorption
Rate in
Months
New
Listings
in 30
Days
Net Gain
(Loss) to
Market
Listings
Reduced
in 30 Days
% of
Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
South
Brunswick
All Styles
150 13 11 46 33 4 3 11 0 15
South
BrunswickCon
do/ T.Houses
38 6 6 16 10 2 5 2 0 9
South
Brunswick
55+
30 0 99 8 8 0 0 2 0 1
South
Brunswick
Single Family
82 7 17 20 13 2 2 7 0 5
Monroe:
All Styles 309 18 17 122 104 7 2 32 1 63
Monroe:
55+ 166 13 13 79 66 8 5 11 0 50
Monroe:
Single Family 143 5 29 43 38 -1 1 21 1 13
4/1/14
Towns Active
Listings
Pending
in Last
30 Days
Absorption
Rate in
Months
New
Listings in
30 Days
Net Gain
(Loss) to
Market
Listings
Reduced
in 30 Days
% of
Invent.
Reduced
Expired
Listings
W/drawn
Listings
Closed
Listings
Montgomery
All Styles 111 30 3.7 55 +25 24 22% 3 1 15
Montgomery
Condo/Twnhms 12 12 1 10 -2 2 17% 1 0 3
Single Family
99 18 5.5 45 +27 22 22% 2 1 12
Hillsborough
All Styles 158 48 3.3 79 +31 29 18% 9 4 26
Hillsborough
Condo/Twnhms 64 21 3 37 +16 13 20% 3 1 13
Hillsborough
Single Family 94 27 3.5 42 +15 16 17% 6 3 13
2006 - 2008 Core Market Comparison: Week of 10/13/08
Town
ā€™12
Inven.
Count
ā€˜12
Pending
Sales
ā€˜12
Absorp.
Rate
ā€˜13
Inven.
Count
ā€˜13
Pending
Sales
ā€˜13
Absorp.
Rate
ā€˜14
Inven.
Count
ā€˜14
Pending
Sales
ā€˜14
Absorp.
Rate
Inventory
compared
to 2012
Inventory
compared to
2013
West
Windsor 131 21 6.2 72 35 2.1 85 23 3.7 (35%) 18%
Plainsboro 84 18 9 45 19 2.3 46 18 7.5 (45%) 1%
Lawrence 196 20 9.8 141 16 8.8 147 17 8.7 (25%) 4%
East
Windsor 187 16 12 130 30 4 108 22 5 (40%) (17%)
Hamilton 538 56 9.6 426 58 7.4 461 47 9.8 (20%) 10%
Hopewell
Twp 147 13 11.3 145 13 11.1 159 15 10.6 2% 8%
Robbinsvill
e 123 12 10.3 98 25 4 74 19 4 (39%) (24%)
Princeton 169 14 12.07 133 16 8.3 121 15 8.1 (28%) (9%)
South
Brunswick 232 12 19 171 18 10 150 13 11 (35%) (12%)
Montgome
ry 152 20 7.6 111 37 3 111 30 3.7 (26%) ---------
1/7/14 Year over year
The Local Market
Real Estate is Local
Itā€™s Local to the Town
Itā€™s Local to the Price Point
Itā€™s Local to the Neighborhood/Development
Itā€™s Local to the Street
Real Estate is Local
Market Absorption Rate
88 current active listings
9 reported ā€˜pendingā€™ sales in last 30 days
=
9.8 months
absorption
rate
Princeton
All Inventory
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
26 current active listings
6 reported ā€˜pendingā€™ sales in last 30 days
=
4.3 months
absorption
rate
Princeton
NOT Single Family Homes
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
10 current active listings
5 reported ā€˜pendingā€™ sales in last 30 days
=
2 months
absorption
rate
Princeton
Twin or Townhouse
3 bedroom
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
107 current active listings
6 reported ā€˜pendingā€™ sales in last 30 days
=
17.8 months
absorption
rate
South Brunswick
All Inventory
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
24 current active listings
2 reported ā€˜pendingā€™ sales in last 30 days
=
12 months
absorption
rate
South Brunswick
Condo/Townhouse Market
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
3 current active listings
2 reported ā€˜pendingā€™ sales in last 30 days
=
1.5 months
absorption
rate
South Brunswick
Princeton Walk Development
All Types
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
0 current active listings
1 reported ā€˜pendingā€™ sales in last 30 days
=
0 months
absorption
rate
South Brunswick
Princeton Walk Development
Townhomes
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
48 current active listings
10 reported ā€˜pendingā€™ sales in last 30 days
=
4.8 months
absorption
rate
West Windsor
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
22 current active listings
4 reported ā€˜pendingā€™ sales in last 30 days
=
5.5 months
absorption
rate
West Windsor
Under $500,000
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
31* current active listings
3 reported ā€˜pendingā€™ sales in last 30 days
=
10.3 months
absorption
rate
West Windsor
$501,000 - $750,000
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Of the 31 homes ā€˜activeā€™ in this price
point10 have offers accepted and are
showing for back up only.
Market Absorption Rate
21* current active listings
3 reported ā€˜pendingā€™ sales in last 30 days
=
7 months
absorption
rate
West Windsor
$501,000 - $750,000
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Of the 31 homes ā€˜activeā€™ in this price
point 7 have offers accepted and are
showing for back up only.
Market Absorption Rate
24* current active listings
3 reported ā€˜pendingā€™ sales in last 30 days
=
8 months
absorption
rate
West Windsor
$501,000 - $750,000
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Of the 24 ā€˜activeā€™ 5 were 55+ or
townhouse.
Market Absorption Rate
19 * current active listings
3 reported ā€˜pendingā€™ sales in last 30 days
=
6.3 months
absorption
rate
West Windsor
$501,000 - $750,000
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Of the 19 left, 5 are currently
negotiating offers.
Market Absorption Rate
14 * current active listings
3 reported ā€˜pendingā€™ sales in last 30 days
=
4.6 months
absorption
rate
West Windsor
$501,000 - $750,000
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Market Absorption Rate
23 current active listings
10 reported ā€˜pendingā€™ sales in last 30 days
=
2.3 months
absorption
rate
West Windsor
$750,000 +
Market Absorption Rate is the number of months it will take to sell the current inventory of
homes if nothing new comes on the market and the rate of sales stays the same
5-6 Months Absorption Rate indicates a Normal Market
Strategies to Buy & Sell in 2014ā€¦
2014
Top Buyer Negotiating
Strategyā€¦Pay now or Pay more
later.
Monroe Lane, Princeton
Listed at $650,000
14 offersā€¦
Weichert Buyer prevailed at
$740,000
Listed in Princeton at $799,000
Weichert Buyer prevailed at
$890,000
Reed Dr S, West Windsor
Listed at $749,000
7 offersā€¦
Exact Comp
Listed $759,000 2 weeks later
5 offers
2. ā€˜I am going to time the
Market and buy/ sell at the
time when inventory &
buyer count is in my
favorā€¦ā€™
Source: MLS
Listing v Contracts: Dec ā€“ Jan 2013 Princeton
Listing v Contracts: Dec ā€“ Jan 2012, Lawrence Twp.
The Impact of
Pricing, Staging and Pre-Inspection
on the Salability of A Home..ā€¦
Negotiations are about
leverage
Maximize Yours
Source: MLS
All Negotiations, including real estate, are all about negotiation and control.
Home Pricing
Who is in control?
ā€¢ Promotes a sense of urgency among buyers
ā€¢ Promotes a sense of urgency among agents
ā€¢ Generates interest and showings
ā€¢ Sets the stage for multiple purchase offers in the
first 30 days
ā€¢ Offers tend to be higher in relation to list price
ā€¢ Controls negotiations
ā€¢ Results in highest price in shortest time
Effects of Right Pricing:
ā€¢ Buyer excitement diminishes quickly
ā€¢ Extends time house is on the market
ā€¢ Results in price reductions
ā€¢ May attract ā€œbargain huntersā€ and discounted offers
ā€¢ Results in a lower selling price
In the final stages of Over Pricing, after extended days-on-market
and several price reductions, a home begins to attract interest
from buyers who are looking to profit from sellers under duress.
These buyers, often referred to as bottom-feeders, tend to offer
deeply discounted prices for homes.
~Jeff Otteau
Effects of Over Pricing:
One Aim
Determining your best asking price.
Our unique method goes beyond the traditional assessment of comparable home prices
by anticipating changing marketing conditions in your area.
Hillsborough
The Price Trend Came up with a price of $520,000
We recommended a price of $499,000
Negotiations are about leverage, use the listing
price as yoursā€¦
Listed at $544,900
Reduced to $535,000
Reduced to $509,000
Reduced to $499,000
96 Days on Market
1 Offer
Sold for $490,000
The buyer had control
West Windsor
The Price Trend Came up with a price of $780,000
We recommended a price of $769,000
Negotiations are about leverage, use the listing
price as yoursā€¦
Listed at $769,000
8 Days on Market
11 Offers
Sold for $805,000
The seller had control
Princeton
Price Trend Price:
$1.275
Appraised by local
Appraiser prior to going on
market:
$1.275
Princeton
Put on market at
$1.1 million
8 offers
Sold in 8 days
$1.350 million
No contingencies
The Impact of Staging on the
Salability of Your Home..ā€¦
All Negotiations, including real estate, are all about negotiation and control.
Home Staging
Who is in control?
The process of preparing homes for sale
regardless of price, location, or condition to
achieve the maximum sales price in the
minimum marketing time.
The goal is to appeal to the broadest range of
BUYERS.
What is Home Staging?
Clean & In Good Repair
ā€œWowā€¦. I could live here!ā€
ā€œThe Investment in Home Staging
is Always Less than Your
First Price Reduction!ā€
Buyers Only Know What They See ā€¦
ā€¦ Not The Way It Is Going To Be.
Home Staging
*Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASPā„¢) from June 2007 through November 2007.
ā€œThe investment in home staging is always less than your first price reduction!ā€
Home Staging
*Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASPā„¢) from June 2007 through November 2007.
The average increase
in sales price of an ASP
Staged vs. non-Staged
home is 6.9%
That is an additional
$31,050 on a
$450,000 sale
ā€œThe investment in home staging is always less than your first price reduction!ā€
The Impact of Inspection & Repairs
on the Salability of Your Home..ā€¦
All Negotiations, including real estate, are all about negotiation and control.
Pre - Inspection
What is
ā€˜Pre-Inspection?ā€™
Pre-Inspection
WHAT DOES PRE-INSPECTION INCLUDE?
The standard home inspector's report will review the
condition of the home's heating system, central air
conditioning system (temperature permitting), interior
plumbing and electrical systems; the roof, attic, and
visible insulation; walls, ceilings, floors, windows and
doors; the foundation, basement, and visible structure. It
will also advise if any potential environmental hazards
were observed.
Pre-Inspection
DOESNā€™T THE BUYER DO THE HOME
INSPECTION?
ā€¢ Why do a Pre-Inspection?
ā€“ Fix EVERYTHING before going on market
ā€“ Remove objections
ā€“ Reduce the risk of going ā€˜off marketā€™ for a buyer
who ends up killing the deal
ā€“ Stay in Control
Pre-Inspection
Its about control.
Real Estate Market UpdateReal Estate Market Update
Weichert Financial ServicesWeichert Financial Services
Dave McDermott
Gold Services Manager
NMLS #101160
Weichert Financial Services
646-921-1900
dmcdermott@weichertfinancial.com
The Financial Forecastā€¦
Mortgage Rate
Projections
Analyst Projected Rate
1Q 2015
Fannie Mae 4.9%
National Assoc of Realtors 5.5%
Freddie Mac 5.1%
Mortgage Bankers Assoc 5.1%
2/2014
My Job is to Provide You the Highest
Level of Customer Service in the
Industry
Sellers:
Inking the Deal is only Ā½ the battle.
Appraisals are always an issue in a
rising market.
Choose the buyer based on the lender
as much as the offer.
(ability to close)
Buyers:
Preparation leads to success.
Over 100 loan products to choose
from.
Work with someone local that is
accessible THROUGHOUT the deal.
My Teamā€¦
We put Jimā€™s Money on the line and
Guarantee our performance
We close you on time or we pay you
$1,000.
I look forward to meeting with
you.
What will a real estate
company do for me?
Source: 2012 NAR Profile of Home Buyers and Sellers
This is
where
you win
or lose
the sale
We are here to helpWe are here to help
Buying and selling a home involves the
careful coordination of a lot of people.
Choosing a real estate team
you can count on will make the
process smoother and easier.
Thank you for your time
today.
Resource and Website ListResource and Website List
www.trendmls.com
www.realtor.org
www.njar.com/10k
www.Otteau.com
www.Pre-listing-inspection.com
www.Housemaster.com
www.Stagingshoppingcenter.com
www.realtytrac.com
www.njar.com/10k

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Weichert Princeton Office April 2014 Princeton Real Estate Market Seminar

  • 1. Weichert, Princeton Office April 2014 Real EstateReal Estate Market UpdateMarket Update
  • 2. Weichert, Princeton Office January 2014 Real Estate Market Update Joshua D Wilton Managing Broker Princeton Office DaveMcDermott Gold Services Manager Princeton Office
  • 3. Agenda 1. The Market - A History, Current Conditions and Forecast 2. Strategies for Buying & Selling 3. We are here to help
  • 4. Agenda 1. The Real Estate Market (a brief history)
  • 9. Affordability Index Source: NAR Housing Affordability Index 1971 to 2010 Definition: A measure of the financial ability of US Families to buy a house. 100 means that families earning the national median income have just the amount of money needed to qualify for a mortgage on a median priced home. Higher than100 means they have more than enough. Lower than 100 means they have less than enough. Definition: A measure of the financial ability of US Families to buy a house. 100 means that families earning the national median income have just the amount of money needed to qualify for a mortgage on a median priced home. Higher than100 means they have more than enough. Lower than 100 means they have less than enough.
  • 13.
  • 14. Whatā€™s ahead in 2014ā€¦? ā€¢ Low inventory, high demand in popular price points and neighborhoods ā€¢ Tight Listing Activity ā€¢ Multiple Offers ā€¢ Rising Prices ā€¢ Repeat, Smart-Money Buyers
  • 15. Real Estate Market UpdateReal Estate Market Update What are the ā€˜expertsā€™ saying about the market nowā€¦?
  • 16. Home Price Expectation Survey 2014 1Q Average Annual % APPRECIATION
  • 17. 4.5 4.0 3.7 3.7 3.8 2014 2015 2016 2017 2018 PROJECTED Percentage Appreciation Home Price Expectation Survey 2014 1Q
  • 18. Home Price Expectation Survey 2014 1Q Cumulative House Appreciation by 2018 19.4% 28.4% 19.7% 10.9% Pre-Bubble Trend Bulls All Projections Bears
  • 19.
  • 20. ā€œWe expect single-family home sales and housing starts to be at the highest level since 2007.ā€ Frank E. Nothaft Chief Economist at Freddie Mac
  • 21. "The conditions that led to the robust appreciation experienced earlier this year, including historically low mortgage interest rates, high affordability, low inventory and high demand, are waning. In their place, we're beginning to see more inventory and rising mortgage rates, which will lead to further normalization in the market going forward." Dr. Stan Humphries Zillow Chief Economist
  • 22. Affordability is still good compared to any time over the last 50 years. "All those young people who moved in with their parents over the past few years and didn't move out during the recession, there should be pent-up demand for household formation." Jed Kolko Truliaā€™s Chief Economist
  • 23. Affordability is still good compared to any time over the last 50 years. I can do all my own research onlineā€¦ The Customerā€¦.
  • 25.
  • 26. Online Estimates If the estimate is accurate within 5% youā€™re talking about a $50,000 swing on a $500,000 estimate The home value could be anywhere from $475,000 - $525,000 And theyā€™re only that close a third of the time
  • 29. Percentage of Distressed Property SalesPercentage of Distressed Property Sales 35% 14% NAR 12/2013
  • 30. WEST Down 10.1% MIDWEST Unchanged SOUTH Up 1% NORTHEAST Up 6.6% NARā€™s Existing Homes Sales Report 12.2013 Year-Over-Year % Change in House Sales
  • 31. NAR 12/2013 100 = Historically Healthy Level Pending Home Sales
  • 32. Months Inventory of Homes for Sale 5-6 Months = Normal Market Inventory NAR 12/2013
  • 33. The New Jersey Picture
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 43. Mercer County Building Permits 2003-2012 Source: NAR, November 2008 Forecast http://lwd.dol.state.nj.us/labor/lpa/industry/bp/bp2000_index.html
  • 44. 71% of the building permits issues in Mercer County were for ā€˜multi-familyā€™ housing. Source: NAR, November 2008 Forecast http://lwd.dol.state.nj.us/labor/lpa/industry/bp/bp2000_index.html
  • 45. Long Term Demand ā€¦ Source: NAR, November 2008 Forecast http://lwd.dol.state.nj.us/labor/lpa/pub/factbook/merfct.pdf
  • 46. The Local Market Top 5 Rules in Real Estate Real Estate is Local Real Estate is Local Real Estate is Local Real Estate is Local Real Estate is Local
  • 50. Market Absorption Scale (Absorption Rate in Months) 5-6 months absorption rate indicates a normal market.
  • 51. ā€œMarket Absorptionā€ Rate 107 current active listings 4 reported sales in last 30 days = 24.3 months absorption rate Anytown., NJ 5-6 Months Market Absorption Rate indicates a normal market.Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same. Also referred to as ā€œMonths of Inventoryā€ 5-6 Months Absorption Rate indicates a Normal Market
  • 52. 52 Market Scale for Supply & DemandMarket Scale for Supply & Demand High Supply/Low Demand Low Supply/High Demand Normal MarketAbsorptioninMonths 1 2 3 4 5 6 7 8 9 10 11 12 Normal Weichert has been studying market conditions for more than 3 decades and has found a direct correlation between market absorption and property values. As absorption rates increase beyond a normal market level of 5-6 months, property values depreciate annually. Note: This Market Scale is valid only for absorption rates between 1 and 12 months.
  • 53. ā€œMarket Absorptionā€ Rate 107 current active listings 4 reported sales in last 30 days = 24.3 months absorption rate Anytown., NJ 5-6 Months Market Absorption Rate indicates a normal market.Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same. Also referred to as ā€œMonths of Inventoryā€ 5-6 Months Absorption Rate indicates a Normal Market
  • 54. Plainsboro Inventory Accumulation: Also known as ā€œAbsorption Rateā€ or ā€œMarket Absorptionā€ Source: TREND Multiple Listing Service
  • 55. West Windsor Inventory Accumulation: Also known as ā€œAbsorption Rateā€ or ā€œMarket Absorptionā€ Source: TREND Multiple Listing Service
  • 56. 56 Market Scale for Supply & DemandMarket Scale for Supply & Demand High Supply/Low Demand Low Supply/High Demand Normal MarketAbsorptioninMonths 1 2 3 4 5 6 7 8 9 10 11 12 Normal Weichert has been studying market conditions for more than 3 decades and has found a direct correlation between market absorption and property values. As absorption rates increase beyond a normal market level of 5-6 months, property values depreciate annually. Note: This Market Scale is valid only for absorption rates between 1 and 12 months.
  • 57. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorption Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings West Windsor: All Styles 85 23 3.7 41 18 13 15.3% 1 2 15 West Windsor Condo/ T.Houses 16 7 2.3 8 1 1 6.3% 0 0 3 West Windsor 55+ 3 0 999 1 1 -- -- 0 0 0 West Windsor Single Family 66 16 4.1 32 16 12 18.2% 1 2 12 Lawrence: All Styles 147 17 8.7 51 34 31 21.1% 6 1 17 Lawrence: Condo/ THouses 38 7 5.4 13 6 7 18.4% 2 0 7 Lawrence: 55+ 10 1 10 4 3 -- -- 0 0 2 Lawrence: Single Family 99 9 11 34 25 24 24.2% 4 1 8
  • 58. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorption Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings Plainsboro All Styles 46 18 2.5 19 1 4 8% 4 0 4 Plainsboro Condo/ THouses 19 6 3.1 11 5 0 0 3 0 1 Plainsboro 55+ 8 1 8 0 (1) 0 0 0 0 1 Plainsboro Single Family 19 11 1.7 8 (4) 4 21% 1 0 2 Cranbury: All Styles 16 4 4 6 2 1 6% 0 0 1
  • 59. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorption Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings Ewing: All Styles 187 12 16 48 36 29 16% 3 8 13 Ewing : Condo/ T.Houses 30 2 15 7 5 4 13% 0 3 2 Ewing 55+: 2 0 999 1 1 --- --- 0 0 0 Ewing: Single Family 155 10 16 40 30 25 16% 3 5 11 East Windsor: All Styles 108 22 5 36 14 15 14% 3 5 15 East Windsor: Condo/ Thouses 56 13 4 14 1 5 9% 3 0 6 East Windsor: 55+ 8 1 8 2 1 --- --- 0 0 1 East Windsor: Single Family 44 8 6 20 12 10 23% 0 5 8
  • 60. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorption Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings Hopewell Twp. All Styles 159 15 10.6 49 34 28 17.6% 2 6 7 Hopewell Twp. Condo/ T.Houses 9 2 4.5 4 2 4 44.4% 1 1 1 Hopewell Twp.: 55+ 2 2 1.0 2 0 0 0 0 1 0 Hopewell Twp Single Family 148 11 13.5 43 32 24 16.2% 1 4 6 Hamilton: All Styles 461 47 9.8 141 94 108 23.4% 23 7 39 Hamilton: Condo/ THouses 91 12 7.6 24 12 12 13.2% 10 2 7 Hamilton: 55+ 6 0 99.9 1 1 0 0 1 0 1 Hamilton: Single Family 364 35 10.4 116 81 96 26.6% 12 5 31
  • 61. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorptio n Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings Princeton: All Styles 121 15 8.1 37 22 13 10.7% 6 5 16 Princeton: Condo/ Thouses 37 3 12.3 14 11 3 8.1% 2 1 6 Princeton: Single Family 84 12 7 23 11 10 11.9% 4 4 10
  • 62. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorption Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings South Brunswick All Styles 150 13 11 46 33 4 3 11 0 15 South BrunswickCon do/ T.Houses 38 6 6 16 10 2 5 2 0 9 South Brunswick 55+ 30 0 99 8 8 0 0 2 0 1 South Brunswick Single Family 82 7 17 20 13 2 2 7 0 5 Monroe: All Styles 309 18 17 122 104 7 2 32 1 63 Monroe: 55+ 166 13 13 79 66 8 5 11 0 50 Monroe: Single Family 143 5 29 43 38 -1 1 21 1 13
  • 63. 4/1/14 Towns Active Listings Pending in Last 30 Days Absorption Rate in Months New Listings in 30 Days Net Gain (Loss) to Market Listings Reduced in 30 Days % of Invent. Reduced Expired Listings W/drawn Listings Closed Listings Montgomery All Styles 111 30 3.7 55 +25 24 22% 3 1 15 Montgomery Condo/Twnhms 12 12 1 10 -2 2 17% 1 0 3 Single Family 99 18 5.5 45 +27 22 22% 2 1 12 Hillsborough All Styles 158 48 3.3 79 +31 29 18% 9 4 26 Hillsborough Condo/Twnhms 64 21 3 37 +16 13 20% 3 1 13 Hillsborough Single Family 94 27 3.5 42 +15 16 17% 6 3 13
  • 64. 2006 - 2008 Core Market Comparison: Week of 10/13/08 Town ā€™12 Inven. Count ā€˜12 Pending Sales ā€˜12 Absorp. Rate ā€˜13 Inven. Count ā€˜13 Pending Sales ā€˜13 Absorp. Rate ā€˜14 Inven. Count ā€˜14 Pending Sales ā€˜14 Absorp. Rate Inventory compared to 2012 Inventory compared to 2013 West Windsor 131 21 6.2 72 35 2.1 85 23 3.7 (35%) 18% Plainsboro 84 18 9 45 19 2.3 46 18 7.5 (45%) 1% Lawrence 196 20 9.8 141 16 8.8 147 17 8.7 (25%) 4% East Windsor 187 16 12 130 30 4 108 22 5 (40%) (17%) Hamilton 538 56 9.6 426 58 7.4 461 47 9.8 (20%) 10% Hopewell Twp 147 13 11.3 145 13 11.1 159 15 10.6 2% 8% Robbinsvill e 123 12 10.3 98 25 4 74 19 4 (39%) (24%) Princeton 169 14 12.07 133 16 8.3 121 15 8.1 (28%) (9%) South Brunswick 232 12 19 171 18 10 150 13 11 (35%) (12%) Montgome ry 152 20 7.6 111 37 3 111 30 3.7 (26%) --------- 1/7/14 Year over year
  • 65. The Local Market Real Estate is Local Itā€™s Local to the Town Itā€™s Local to the Price Point Itā€™s Local to the Neighborhood/Development Itā€™s Local to the Street Real Estate is Local
  • 66. Market Absorption Rate 88 current active listings 9 reported ā€˜pendingā€™ sales in last 30 days = 9.8 months absorption rate Princeton All Inventory Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 67. Market Absorption Rate 26 current active listings 6 reported ā€˜pendingā€™ sales in last 30 days = 4.3 months absorption rate Princeton NOT Single Family Homes Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 68. Market Absorption Rate 10 current active listings 5 reported ā€˜pendingā€™ sales in last 30 days = 2 months absorption rate Princeton Twin or Townhouse 3 bedroom Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 69. Market Absorption Rate 107 current active listings 6 reported ā€˜pendingā€™ sales in last 30 days = 17.8 months absorption rate South Brunswick All Inventory Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 70. Market Absorption Rate 24 current active listings 2 reported ā€˜pendingā€™ sales in last 30 days = 12 months absorption rate South Brunswick Condo/Townhouse Market Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 71. Market Absorption Rate 3 current active listings 2 reported ā€˜pendingā€™ sales in last 30 days = 1.5 months absorption rate South Brunswick Princeton Walk Development All Types Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 72. Market Absorption Rate 0 current active listings 1 reported ā€˜pendingā€™ sales in last 30 days = 0 months absorption rate South Brunswick Princeton Walk Development Townhomes Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 73. Market Absorption Rate 48 current active listings 10 reported ā€˜pendingā€™ sales in last 30 days = 4.8 months absorption rate West Windsor Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 74. Market Absorption Rate 22 current active listings 4 reported ā€˜pendingā€™ sales in last 30 days = 5.5 months absorption rate West Windsor Under $500,000 Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 75. Market Absorption Rate 31* current active listings 3 reported ā€˜pendingā€™ sales in last 30 days = 10.3 months absorption rate West Windsor $501,000 - $750,000 Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 76. Of the 31 homes ā€˜activeā€™ in this price point10 have offers accepted and are showing for back up only.
  • 77. Market Absorption Rate 21* current active listings 3 reported ā€˜pendingā€™ sales in last 30 days = 7 months absorption rate West Windsor $501,000 - $750,000 Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 78. Of the 31 homes ā€˜activeā€™ in this price point 7 have offers accepted and are showing for back up only.
  • 79. Market Absorption Rate 24* current active listings 3 reported ā€˜pendingā€™ sales in last 30 days = 8 months absorption rate West Windsor $501,000 - $750,000 Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 80. Of the 24 ā€˜activeā€™ 5 were 55+ or townhouse.
  • 81. Market Absorption Rate 19 * current active listings 3 reported ā€˜pendingā€™ sales in last 30 days = 6.3 months absorption rate West Windsor $501,000 - $750,000 Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 82. Of the 19 left, 5 are currently negotiating offers.
  • 83. Market Absorption Rate 14 * current active listings 3 reported ā€˜pendingā€™ sales in last 30 days = 4.6 months absorption rate West Windsor $501,000 - $750,000 Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 84. Market Absorption Rate 23 current active listings 10 reported ā€˜pendingā€™ sales in last 30 days = 2.3 months absorption rate West Windsor $750,000 + Market Absorption Rate is the number of months it will take to sell the current inventory of homes if nothing new comes on the market and the rate of sales stays the same 5-6 Months Absorption Rate indicates a Normal Market
  • 85. Strategies to Buy & Sell in 2014ā€¦
  • 87.
  • 88. Monroe Lane, Princeton Listed at $650,000 14 offersā€¦
  • 90. Listed in Princeton at $799,000
  • 92. Reed Dr S, West Windsor Listed at $749,000 7 offersā€¦
  • 93. Exact Comp Listed $759,000 2 weeks later 5 offers
  • 94. 2. ā€˜I am going to time the Market and buy/ sell at the time when inventory & buyer count is in my favorā€¦ā€™ Source: MLS
  • 95. Listing v Contracts: Dec ā€“ Jan 2013 Princeton
  • 96. Listing v Contracts: Dec ā€“ Jan 2012, Lawrence Twp.
  • 97. The Impact of Pricing, Staging and Pre-Inspection on the Salability of A Home..ā€¦
  • 99. All Negotiations, including real estate, are all about negotiation and control. Home Pricing Who is in control?
  • 100. ā€¢ Promotes a sense of urgency among buyers ā€¢ Promotes a sense of urgency among agents ā€¢ Generates interest and showings ā€¢ Sets the stage for multiple purchase offers in the first 30 days ā€¢ Offers tend to be higher in relation to list price ā€¢ Controls negotiations ā€¢ Results in highest price in shortest time Effects of Right Pricing:
  • 101. ā€¢ Buyer excitement diminishes quickly ā€¢ Extends time house is on the market ā€¢ Results in price reductions ā€¢ May attract ā€œbargain huntersā€ and discounted offers ā€¢ Results in a lower selling price In the final stages of Over Pricing, after extended days-on-market and several price reductions, a home begins to attract interest from buyers who are looking to profit from sellers under duress. These buyers, often referred to as bottom-feeders, tend to offer deeply discounted prices for homes. ~Jeff Otteau Effects of Over Pricing:
  • 102. One Aim Determining your best asking price. Our unique method goes beyond the traditional assessment of comparable home prices by anticipating changing marketing conditions in your area.
  • 103.
  • 104. Hillsborough The Price Trend Came up with a price of $520,000 We recommended a price of $499,000
  • 105. Negotiations are about leverage, use the listing price as yoursā€¦ Listed at $544,900 Reduced to $535,000 Reduced to $509,000 Reduced to $499,000 96 Days on Market 1 Offer Sold for $490,000 The buyer had control
  • 106. West Windsor The Price Trend Came up with a price of $780,000 We recommended a price of $769,000
  • 107. Negotiations are about leverage, use the listing price as yoursā€¦ Listed at $769,000 8 Days on Market 11 Offers Sold for $805,000 The seller had control
  • 108. Princeton Price Trend Price: $1.275 Appraised by local Appraiser prior to going on market: $1.275
  • 109. Princeton Put on market at $1.1 million 8 offers Sold in 8 days $1.350 million No contingencies
  • 110. The Impact of Staging on the Salability of Your Home..ā€¦
  • 111. All Negotiations, including real estate, are all about negotiation and control. Home Staging Who is in control?
  • 112. The process of preparing homes for sale regardless of price, location, or condition to achieve the maximum sales price in the minimum marketing time. The goal is to appeal to the broadest range of BUYERS. What is Home Staging?
  • 113. Clean & In Good Repair
  • 114. ā€œWowā€¦. I could live here!ā€
  • 115. ā€œThe Investment in Home Staging is Always Less than Your First Price Reduction!ā€
  • 116. Buyers Only Know What They See ā€¦
  • 117. ā€¦ Not The Way It Is Going To Be.
  • 118. Home Staging *Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASPā„¢) from June 2007 through November 2007. ā€œThe investment in home staging is always less than your first price reduction!ā€
  • 119. Home Staging *Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASPā„¢) from June 2007 through November 2007. The average increase in sales price of an ASP Staged vs. non-Staged home is 6.9% That is an additional $31,050 on a $450,000 sale ā€œThe investment in home staging is always less than your first price reduction!ā€
  • 120. The Impact of Inspection & Repairs on the Salability of Your Home..ā€¦
  • 121. All Negotiations, including real estate, are all about negotiation and control. Pre - Inspection
  • 123. Pre-Inspection WHAT DOES PRE-INSPECTION INCLUDE? The standard home inspector's report will review the condition of the home's heating system, central air conditioning system (temperature permitting), interior plumbing and electrical systems; the roof, attic, and visible insulation; walls, ceilings, floors, windows and doors; the foundation, basement, and visible structure. It will also advise if any potential environmental hazards were observed.
  • 124. Pre-Inspection DOESNā€™T THE BUYER DO THE HOME INSPECTION?
  • 125. ā€¢ Why do a Pre-Inspection? ā€“ Fix EVERYTHING before going on market ā€“ Remove objections ā€“ Reduce the risk of going ā€˜off marketā€™ for a buyer who ends up killing the deal ā€“ Stay in Control Pre-Inspection
  • 127. Real Estate Market UpdateReal Estate Market Update Weichert Financial ServicesWeichert Financial Services Dave McDermott Gold Services Manager NMLS #101160 Weichert Financial Services 646-921-1900 dmcdermott@weichertfinancial.com
  • 129. Mortgage Rate Projections Analyst Projected Rate 1Q 2015 Fannie Mae 4.9% National Assoc of Realtors 5.5% Freddie Mac 5.1% Mortgage Bankers Assoc 5.1% 2/2014
  • 130. My Job is to Provide You the Highest Level of Customer Service in the Industry
  • 131. Sellers: Inking the Deal is only Ā½ the battle. Appraisals are always an issue in a rising market. Choose the buyer based on the lender as much as the offer. (ability to close)
  • 132. Buyers: Preparation leads to success. Over 100 loan products to choose from. Work with someone local that is accessible THROUGHOUT the deal.
  • 134. We put Jimā€™s Money on the line and Guarantee our performance We close you on time or we pay you $1,000.
  • 135. I look forward to meeting with you.
  • 136. What will a real estate company do for me?
  • 137. Source: 2012 NAR Profile of Home Buyers and Sellers This is where you win or lose the sale
  • 138. We are here to helpWe are here to help Buying and selling a home involves the careful coordination of a lot of people. Choosing a real estate team you can count on will make the process smoother and easier.
  • 139. Thank you for your time today.
  • 140. Resource and Website ListResource and Website List www.trendmls.com www.realtor.org www.njar.com/10k www.Otteau.com www.Pre-listing-inspection.com www.Housemaster.com www.Stagingshoppingcenter.com www.realtytrac.com www.njar.com/10k

Editor's Notes

  1. https://www.pulsenomics.com/Q4_2013_HPE_Survey.php
  2. https://www.pulsenomics.com/Q4_2013_HPE_Survey.php
  3. https://www.pulsenomics.com/Q4_2013_HPE_Survey.php
  4. http://money.cnn.com/2013/12/31/news/economy/home-prices-jump/index.html?hpt=hp_t3
  5. http://www.freddiemac.com/news/finance/docs/Nov_2013_public_outlook.pdf
  6. http://www.dsnews.com/articles/housing-market-performs-well-despite-rising-interest-rates-2013-10-24
  7. http://www.chicagotribune.com/classified/realestate/sns-201311091600--tms--realestmctnig-a20131115-20131115,0,5318891.column
  8. http://www.chicagotribune.com/classified/realestate/sns-201311091600--tms--realestmctnig-a20131115-20131115,0,5318891.column
  9. www.realtor.org/
  10. http://www.realtor.org/
  11. http://www.realtor.org/news-releases/2013/12/existing-home-sales-decline-in-november-but-strong-price-gains-continue
  12. http://www.realtor.org/
  13. http://www.realtor.org/
  14. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  15. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  16. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  17. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  18. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  19. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  20. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  21. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  22. Populate this table to show the local absorption rate in the various price ranges that are appropriate for your market area. Please add or delete rows as necessary to adequately reflect local conditions.
  23. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  24. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  25. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  26. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  27. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  28. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  29. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  30. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  31. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  32. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  33. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  34. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  35. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  36. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  37. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  38. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  39. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  40. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  41. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  42. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  43. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  44. Create your own table to approach the aspects of the marketplace that you consider most relevant and valuable to your associates. For ideas on what to cover, refer to the tables in the Planning Day Presentation on your Planning Day 2005 CD. For example, you might discuss the market conditions of different communities or price ranges each week.
  45. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  46. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  47. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  48. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  49. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  50. Review the generic sample calculation and/or a customized calculation you prepared for your office market area. Follow the instructions below to update this slide with customized information for your office. Save the Sales Meeting Guide presentation to your C drive. Open the Sales Meeting Guide presentation from your C drive. Scroll down to the ā€œSample Market Absorption Rateā€ slide in the weekly training section of the presentation. Double-click on the slide to be able to make edits. Click in each section of the formula to edit text. Save the document to save edits.
  51. http://fanniemae.com/resources/file/research/emma/pdf/Housing_Forecast_011314.pdf http://www.freddiemac.com/finance/docs/Jan_2014_public_outlook.pdf http://www.mortgagebankers.org/files/Bulletin/InternalResource/86783_.pdf http://www.realtor.org/sites/default/files/reports/2013/embargoes/phs-12-30-illtratatb/forecast-1-2014-us-economic-outlook-12-30-2013.pdf