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WINKELEN IN 

DE TOEKOMST.
OKTOBER 2017
#SOTF @JODYDUYCK
HALLO!

IK BEN JODY.
#STOREOFTHEFUTURE @JODYDUYCK
Winkelen in de toekomst
MARKETING 

OF SHOPS
PLANNEN VAN 

MARKETING
COACHING

SHOPOWNERS
INSPIREREN

OP SAFARI
HOE ZIET DE 

WINKEL V/D
TOEKOMST 

ER UIT?
WAT IS DE
FUNCTIE VAN DE 

WINKEL?
GOEDEREN DICHTER
BRENGEN EN ZE IN
KLEINE HOEVEELHEDEN
AANBIEDEN
Winkelen in de toekomst
Winkelen in de toekomst
GOEDEREN MOETEN
NIET MEER DICHTER
BIJ CONSUMENT
GEBRACHT
WORDEN.
ZE ZIJN 

IN IEDERS BEREIK.
TECHNOLOGIE ZET
DE CONSUMENT
AAN HET STUUR.
#STOREOFTHEFUTURE @JODYDUYCK
RETAIL 

IS BIJNA DOOD.
#STOREOFTHEFUTURE @JODYDUYCK
WAT ZIEN WE
BEWEGEN?
#STOREOFTHEFUTURE @JODYDUYCK
DIRECT TO
CONSUMER
VOORBEELDEN 

Winkelen in de toekomst
Winkelen in de toekomst
#STOREOFTHEFUTURE @JODYDUYCK
?
OUDE RETAIL 

IS BIJNA DOOD.
#STOREOFTHEFUTURE @JODYDUYCK
THE FUNDAMENTALS OF
WHAT A STORE ‘IS’ 

(ITS PURPOSE AND FUNCTION)
ARE IN FLUX.
RETAIL ZAL NIET
VERDWIJNEN

MAAR ZAL EEN 

NIEUWE FUNCTIE KRIJGEN.
#STOREOFTHEFUTURE @JODYDUYCK
Winkelen in de toekomst
TOEKOMST VAN
WINKELS IS NIET
HETZELFDE ALS
TECHNOLOGIE IN
WINKELS.
Winkelen in de toekomst
TOEKOMST 

VERTREKT VANUIT 

DE CONSUMENT.
#STOREOFTHEFUTURE @JODYDUYCK
TODAY’S 

STORY.


#4 DELEN
1) DE SHOPPER.
2) DE SHOPOWNER.
1) DE SHOPPER.
2) DE SHOPOWNER.
1) DE SHOPPER.
3) DE NIEUWE ROL V/D WINKEL.
2) DE SHOPOWNER.
1) DE SHOPPER.
3) DE NIEUWE ROL V/D WINKEL.
4) DE WINKEL V/D TOEKOMST.
1) 

DE SHOPPER.
ONDER
DRUK
TIJDS
DRUK
KEUZE
DRUK
NORM
DRUK
DE GEVOLGEN…
#STOREOFTHEFUTURE @JODYDUYCK
GEEN GEDULD
DIGITAAL OMDAT
HET SNELLER IS?
VOORAL OMDAT HET
SOCIAAL EEN MUST IS!
#STOREOFTHEFUTURE @JODYDUYCK
KEUZE VERLAMMING
ZOEKT EXPERTISE

DIENSTBAARHEID

VERWACHTING N°1
#STOREOFTHEFUTURE @JODYDUYCK
ZOEKT GEMAK

TEKENT IN OP
ABONNEMENTSDIENSTEN

Winkelen in de toekomst
ALLES 

VOOR GEMAK.
#STOREOFTHEFUTURE @JODYDUYCK
FRICTIONLESS 

RETAIL IS COMING.
#STOREOFTHEFUTURE @JODYDUYCK
2) 

DE SHOPOWNER.
HOE MAAK JIJ HET
JE KLANTEN
GEMAKKELIJK?
WAT IS JOUW
VERHAAL?
RUIMSTE
ASSORTIMENT?
EN BOL? 

EN AMAZON?
GOEDKOOPSTE?
ER KAN SLECHTS 1
DE GOEDKOOPSTE
ZIJN…
#STOREOFTHEFUTURE @JODYDUYCK
DE ANDERE HEBBEN
NOOD AAN EEN
GOEDE MARKETING
STRATEGIE
#STOREOFTHEFUTURE @JODYDUYCK
SPECIALIST?
IN DAT GEVAL ZIT JE
MISSCHIEN 

SAVE IN JE NICHE.
GO BIG

OR GO NICHE!
#STOREOFTHEFUTURE @JODYDUYCK
TIME FOR A SHORT
QUIZ…
LIVEPOLL
<OPEN BROWSER> <GO TO SLIDO.COM> <CODE #B521>
Winkelen in de toekomst
JE MERKT HET

VELEN EVOLUEREN
NAAR ONLINE GEMAK
EFFICIENTER

GEMAKKELIJKER
#STOREOFTHEFUTURE @JODYDUYCK
WANNEER HEEFT EEN
WINKEL DAN WEL NOG

EEN MOOIE TOEKOMST?
ALS ER 

VOORDELEN ZIJN!

3) 

DE NIEUWE ROL V/D WINKEL.
HOE KAN JE SHOPPERS
NAAR DE WINKEL
TREKKEN?
MET RUIM
BESCHIKBARE STOCK
MET SUPER ADVIES
DOOR TE 

LATEN TESTEN
DOOR GEZELLIGHEID
EN VRIENDELIJKHEID
DOOR TIJDELIJKHEID
MET EVENTS-
WORKSHOPS-…
DOOR HET 

GOEDKOPER

TE MAKEN EN…
LAST MILE DELIVERY
COST VERMIJDEN
ALS COMMUNICATIE
MIDDEL
4) 

DE WINKEL V/D TOEKOMST.
HOE ZAL DE WINKEL ER
IN DE TOEKOMST
UITZIEN?

DE BESTE MANIER OM
DE TOEKOMST TE
VOORSPELLEN IS ZE TE
CREËREN. PETER DRUCKER
1909-2005
ZONDER KASSA’S

<GEMAKKELIJKER>
AMAZON GO?
FIGYTAAL

<GEMAK><TRANSPANRANTIE><MEERWAARDE>
Winkelen in de toekomst
Winkelen in de toekomst
BEREIKBAAR<GEMAK>
Winkelen in de toekomst
MEERDERE 

LEVERINGS OPTIES
Winkelen in de toekomst
OOK ABONNEMENT!
ZEKER VOOR DE
COMMODITIES
PLACE TO PICK UP
<SNELLER><GOEDKOPER>
Winkelen in de toekomst
Winkelen in de toekomst
Winkelen in de toekomst
PLACE TO LEARN
<ADVIES><KEUZEHULP>
Winkelen in de toekomst
PLACE TO TEST
Winkelen in de toekomst
Winkelen in de toekomst
Winkelen in de toekomst
Winkelen in de toekomst
SMART PLACES<OFFERS/VIDS CFR PURCHASE PROFILE>
Winkelen in de toekomst
PLACES TO BE
UNIQUE EXPERIENCE

FOMO
Winkelen in de toekomst
Winkelen in de toekomst
PLACES TO MEET
Winkelen in de toekomst
Winkelen in de toekomst
Winkelen in de toekomst
Winkelen in de toekomst
PLACES TO
COMMUNICATE
Winkelen in de toekomst
Winkelen in de toekomst
NOT SELLING
PRODUCTS
OFFERING 

SERVICES
MAKING SHOPPING 

EASY-FUN-WORTH IT
#STOREOFTHEFUTURE @JODYDUYCK
HET IS TIJD OM DE
TOEKOMST TE CREËREN
FUTURE PROOF 

YOUR BUSINESS!
START!

BEDANKT!

@JodyDuyck

info@peppersandco.com

www.peppersandco.com
FUTURE PROOFS YOUR BUSINESS

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Winkelen in de toekomst