1. Cooking involves strong cultural issues and psycho-social factors UN Global Compact

2. Hundreds of millions of women spend several hours each day preparing meals Envirofit Envirofit

3. They cook with their children on the same stoves their grand-mothers used PrabirMallik/World Bank

4. These stoves kill twice as many as malaria

5. But they could be replaced with clean-burning, efficient stoves PRAKTI DESIGN

6. PRAKTI DESIGN Improved cookstoves To improve health, alleviate poverty, empower women and protect nature Prakti Design 6

7. Indoor air pollution 3 billion people – 200 million diseases – 1.6 million deaths WHO data Prakti Design Social need - Business model - Operational Strategy - Roll out 7

8. Excessive fuel consumption Envirofit World Bank Poverty trap Deforestation and global warming Prakti Design Social need - Business model - Operational Strategy - Roll out 8

9. Traditional, inefficient ‘technology’ Three stone fires Prakti Design Social need - Business model - Operational Strategy - Roll out 9

10. … expensive, efficient stoves Non-sustainable solutions Prakti Design Social need - Business model - Operational Strategy - Roll out 10

11. Prakti value proposition Affordable, tailored to local needs, and Healthy Fuel-saving Environment friendly 45% fuel consumption & 60% toxic emissions Assessed by independent labs Prakti Design Social need - Business model - Operational Strategy - Roll out 11

12. Unique approach User-centered design Reaching the last mile Segmented target users Prakti Design Social need - Business model - Operational Strategy - Roll out 12

13. User-centered design engineering Co-designing Studying habits Rigorous engineering Prakti Design Social need - Business model - Operational Strategy - Roll out 13

14. User-centered stoves Household stove Household stove High-volume stove South India North India & Nepal worldwide Prakti Design Social need - Business model - Operational Strategy - Roll out 14

15. Reaching the last mile Groupedmicro-loansfor batchpurchases Existing distributors Trained women entrepreneurs Prakti Design Social need - Business model - Operational Strategy - Roll out 15

16. with affordability and attractiveness 25% down-payment Monthly pay-back in equivalent fuel savings Stove is paid back Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 $10 + $5 + $5 + $5 + $5 + $5 + $5 (avg household woodfuel consumption: 130 kg/ month at $0.1/kg) “People don’t buy technology, they buy things that change their lives.” – Jacqueline Novogratz, Acumen Fund Prakti Design Social need - Business model - Operational Strategy - Roll out 16

17. Multi-segmented customer targets High-volume kitchen stove: $ 317 Household stove: $ 41 MFI interests Distibution Prakti margins Shipping Manufacturer’smargins Net productioncosts Prakti Design Social need - Business model - Operational Strategy - Roll out 17

18. Prakti value chain PRAKTI sells orders sells sells Stove is used Design Distribution Production by Prakti and users by contractors by retailers and saleswomen (by cooks) Prakti Design Social need - Business model - Operational Strategy - Roll out 18

19. Experienced team Mouhsine: CEO and senior engineer Jérôme: business developer Alina: communication strategist Suzanne:executive engineer Prakti Design Social need - Business model - Operational Strategy - Roll out 19

20. Successful pilot projects over 2 years PCIA Special Achievement Award 2009 Clinton Global Initiative 2009 Co-chairing the Tech group Successful pilot projects Awards and coverage Prakti Design Social need - Business model - Operational Strategy - Roll out 20

21. Expanding where fuel is costly 2010 India: USD 765 millionhouseholds market USD 400 millionhigh-volume kitchens market Biomass use: >50% Prakti Design Social need - Business model - Operational Strategy - Roll out 21

22. Expanding where fuel is costly 2010 2011 India: USD 765 millionhouseholds market USD 400 millionhigh-volume kitchens market Biomass use: >50% Prakti Design Social need - Business model - Operational Strategy - Roll out 21

23. Expanding where fuel is costly 2010 2011 2012 Nepal Nepal: USD 80 millionhouseholds market Biomass use: >50% Prakti Design Social need - Business model - Operational Strategy- Roll out 21

24. Expanding where fuel is costly 2010 2011 2012 Nepal 2013 Haiti + Haiti: USD 24 millionhouseholds market USD 10 millionhigh-volume kitchens market Biomass use: >50% Prakti Design Social need - Business model - Operational Strategy- Roll out 21

25. Expanding where fuel is costly 2015 Indianmarket shares: 1.5% ofhouseholds 1% ofhigh-volume kitchens Nepal Haiti India Rwanda Regions of operations Biomass use: >50% Prakti Design Social need - Business model - Operational Strategy- Roll out 21

26. Expanding where fuel is costly 2020 6 countries Nepal Haiti India Nigeria Rwanda Indonesia Regions of operations Biomass use: >50% Prakti Design Social need - Business model Operational Strategy- Roll out 21

27. Reaching break-even in 2013 Cumulated cashflows (in K USD) Profitable business model Peak funding at USD 700 K Prakti Design Social need - Business model Operational Strategy- Roll out 22

28. A Triple Bottom Line project From 2015, every year ... 22,000 lives saved $80 - $800 fuel savings /customer 770,000 tons CO2 saved Monetized SROI ratio of 17 Prakti Design Social need - Business model Operational Strategy- Roll out 23

29. Thank you Prakti Design will improve the lives of 2 million people by 2015 by: putting users at the center of the design process making stoves available and affordable targeting two markets to be profitable Prakti Design addresses a significant health issue by satisfying consumer desires and creating economic incentive.