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1




  What business should really
  do with Facebook



May 19, 2010
               Janice Diner
               Mesh Con...
2



Janice has a proven track record connecting
brands to consumers in the social media space
3




•   Facebook Intro
•   Facebook Wall Posts
•   Facebook Customized TABS & Apps
•   Facebook Open Graph
4




Canadians and Facebook
                      400+ million users worldwide



                                       ...
5



  Engage with consumers where they are
  already spending time, on Facebook.
         •   The average user spends 6  ...
6



Create experiences inside Facebook that
integrate your brand with your consumers
   • Strategy Social media plan: Aud...
7




Facebook Page TAB Structure
         Brand information   Multi-media content
Real-time conversations           Custo...
8




Guiding principles for brands



    1.   Make it social.
    2.   Keep it simple.
    3.   Optimize for speed.
    ...
9




Page owners can track and
measure growth, sharing,
and engagement of their
Pages on Facebook.




      Facebook Ins...
10




Facebook Wall Posts
11




•   Facebook Wall Post are a
    key opportunity for brand
    to fan and fan to fan
    engagement.
•   Users resp...
12


TSN integrates TV properties into their
Facebook Wall Posts




                                      TSN asks Fans t...
13


More users engaged inside Facebook with Molson
Canadian, then with official Olympic broadcasters pages
              ...
14


AE features the latest looks of the season
in catalogue format in their Wall Posts




                              ...
15


The Limited posts
items for purchase as
a status update to it’s
Facebook page
Fans can purchase the product
directly ...
16



Facebook Wall Post monitoring and
management tools (3rd party apps)

• Manage
  – Manage all FB page accounts in one...
17




Facebook Customized
TABS and Apps
18

TSN rapidly built a huge fan
base by launching with World
Juniors Championship




High engagement,fans actively, shar...
19

                     TSN newsfeed

                     The TSN brand integrates
                     Facebook with TS...
20



Pantene/P&G is
selling products
direct to consumers
right inside
Facebook




facebook.com/Pantene
305,992 Likes
21


BlackBerry is having
direct conversation
with 1,947,236
fans around
the world
            Community Ambassador




  ...
22




Be my friend, get a
free bagel!
•   4,700 to a massive 336,000 fans in
    3 days
•   $2.50 bagel--or $840,000 wort...
23



Starbucks Card
can now be
managed inside
Facebook
 The app is all about convenience

 Consumer can
   • register (or...
24


Brands are connecting with millions of
consumers on Facebook




Over 350 thousand            Farmville players send ...
25




Facebook Open Graph
26


Facebook Open Graph and the rise of
the social web

Open Graph Protocol
Extends the functionality of a
Facebook Page ...
27



Your friends are
shopping with
you – even if
they aren’t
present.




  Leviʼs creates a personalized “social shoppi...
28


    Huffington Post
    experiences
    massive growth

HuffPost Social News
launches August 2009


October 2009
•   ...
29

More than 100,000 sites have already integrated social
plugins than 100,000 sites have integrated
  More
   Facebook s...
30




                                              Janice Diner
                                              Partner
  ...
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21


BlackBerry is having
direct conversation
with 1,947,236
fans around
the world
Community Ambassador




Links to pages around the
world




facebook.com/blackberry
535,046 Likes (NA)
1,947,236 Likes (Global)

Publicada em: Negócios, Tecnologia
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