12. Companies can never be sure
about the final stories circulating
in the market. Hence, telling
authentic stories in the
beginning is always best.
- Philip Kotler, “Marketing 3.0”
13. “There's an argument for transparency….The
market, though, often seeks out the translucent.
Things that GLOW. ”
– Seth Godin
19. When you make a decision, it results in an
action. And the accumulation of those decisions
and actions become how people describe you
and think of you.
It becomes your
“story”
- Jeanne Bliss, “I Love You More
Than My Dog”
http://blog.eloqua.com/demandcon-storytelling/“People don’t buy into your product. They buy into your approach to solving their problem,” Ernst intoned. Too often, marketers miss the mark by putting all their resources into the benefits of a product, rather than the passion and ingenuity that fueled the creation of that product in the first place.
We help sales win more business by converting leads to prospects fasterWe help IT keep the business running by automatically fixing network downtime.
http://blog.eloqua.com/demandcon-storytelling/“People don’t buy into your product. They buy into your approach to solving their problem,” Ernst intoned. Too often, marketers miss the mark by putting all their resources into the benefits of a product, rather than the passion and ingenuity that fueled the creation of that product in the first place.
Marketing is not a battle of productsIt is a battle of perceptions
Marketing is not a battle of productsIt is a battle of perceptions
Bad example – good tactics vs. good story/strategy
Bad example – good tactics vs. good story/strategy
Amazon.com sold its first book from Jeff Bezos' Seattle area garage in July of 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.During its first month in business, Amazon.com received orders from people in 50 U.S. states and 45 countries across the world.
Amazon.com sold its first book from Jeff Bezos' Seattle area garage in July of 1995. The book was Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought.During its first month in business, Amazon.com received orders from people in 50 U.S. states and 45 countries across the world.